Senior PPC/SEM Manager

Marketing, Minsk, Belarus

We’re seeking a B2B marketer to join the PandaDoc Demand Generation team with deep expertise in SEM, lead conversion, and a track record of effectively promoting SaaS B2B projects.

The ideal candidate will be comfortable managing a considerable budget for all SEM campaigns through Adwords, Bing, Facebook, LinkedIn and other networks to maximize ROI, growth, thinking strategically, and driving specific MQLs via PPC channels. This is an extremely dynamic position and a great opportunity for an analytically strong marketer.

Responsibilities:

  • Decide on overall SEM strategy, manage budget and adjust bids to gain better ROI
  • Optimize paid search campaigns to lead, opportunity, and cost/LTV goals
  • Oversee accounts on search platforms (including Google AdWords, Bing, display, social, and other networks)
  • Be involved in keyword selection and audience targeting
  • Track KPIs to assess performance and pinpoint issues
  • Produce reports/dashboards for management, support other in-house teams on a special basis with reporting
  • Suggest, develop and test new campaigns across multiple channels
  • Maintain partnerships with PPC ad platforms and vendors
  • Edit attractive and concise copy for adverts
  • Collaborate with product and design teams to develop optimally performing ads and landing pages
  • Find ways to reduce risk of click fraud
  • Identify PPC/SEM trends and insights

Requirements:

  • Excellent spoken and written English (Upper-Intermediate)
  • Excellent communication skills - written and verbal
  • Proven SEM experience managing PPC campaigns across Google and Bing
  • Solid understanding of performance marketing, conversion, and customer acquisition
  • In-depth experience with website analytics tools (e.g. Google Analytics)
  • Experience with A/B and multivariate experiments
  • AdWords certification is a plus

We offer:

  • Working in a cool fast-paced Silicon Valley based startup
  • 28 + 6 vacation days per year
  • New kickass ~1,500 m2 office in the center of Minsk (Kirov street)
  • Catered lunches 3 times a week
  • Medical insurance for you and your family
  • Yearly education budget and unlimited books
  • Travel to our offices in St. Petersburg (Florida) and San Francisco (California)