Event Sponsorship Proposal Template


Prepared for [CLIENT COMPANY]


PandaTip: This Sponsorship Proposal Template is written in the context of pitching a sponsorship deal to a business for a particular event, be it a conference, sporting event, or otherwise. It is important when writing such proposals to hit home with the target and explain to them exactly why their product or service being featured within and associated with your event would help them, so keep that in mind when drawing up this proposal.

Prepared for [CLIENT.Company]

By [COMPANY.FirstName] [COMPANY.LastName]


Cover Letter



[CLIENT.FirstName] [CLIENT.LastName]




Dear [CLIENT.FirstName] [CLIENT.LastName],

PandaTip: This is where you introduce the event. Talk about what or who it’s benefiting, when it happens, etc. You can also include in your proposal a copy of the invitation, photos from previous events, the financial statistics from previous events, etc.

PandaTip: This is where you identify why it’s an important event to them. If it’s for a non-profit, talk about the good the organization achieves. If it’s for a more business-minded crowd, talk about the visibility their company will get sponsoring it and the networking if they attend.

PandaTip: Insert a bulleted list of facts, numbers, about the event attendance.

PandaTip: We invite you to join (insert here names of other companies or big personas attending and/or sponsoring.) If there is a keynote speaker or something special about the event, mention it here.

Please respond if you are interested in this great opportunity for sponsorship by [RESPONSE DATE].

Please call [COMPANY.FirstName] [COMPANY.LastName] at [COMPANY PHONE] or email him at [COMPANY.Email] if you have any questions. Also, please visit our website at [COMPANY WEBSITE].

Thank you for your consideration,


[COMPANY.FirstName] [COMPANY.LastName]



Event Sponsorship & Support Opportunities


PandaTip: Below is an example of a typical event, which often features various levels of sponsorship, which can include tables, event pamphlet and visibility around the event, which can include banners, advertising, even balloons and napkins. Get creative! You’re trying to fundraise or make a profit from the event, so think about the various ways you can help them get exposure at your event!

Gold Level Sponsorship

Silver Level Sponsorship

Bronze Level Sponsorship

  • Quarter page ad in event journal
  • Two seats to the event

Advertising Sponsorship

  • Quarter page ad in event journal

Other Sponsorship Opportunities

  • Sponsorship on posters and other advertising
  • Sponsorship on other items, like balloons, napkins, etc.

Signed by:





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