Marketing Campaign
Prepared by:
[Sender.FirstName][Sender.Email]
[Sender.LastName][Sender.Company]
1. Marketing Campaign Concept
2. Product Marketing Campaign
3. Brand Development Campaign
4. User-Generated Content
Campaign
5. Email Marketing Campaign
6. Social Media Campaign
7. Revenue Campaign
8. Paid Marketing Campaign
9. Marketing Campaign Objectives
10. Customer Audience
11. Goals and KPIs
12. Budget
13. Timeline
14. Promotion
15. CTA
Marketing Campaign Concept
Tell your audience the overall concept of the marketing campaign and what type of campaign it will be
product marketing
brand development
user-generated content
email marketing
social media
paid marketing campaign
Product Marketing Campaign
Briefly outline how you plan to drive demand among new and existing customers for the product being promoted.
Campaign | Scope | Goal | KPI |
|---|---|---|---|
| | | |
Brand Development Campaign
Tell your audience the story that you'll
be using to increase brand awareness and improve brand reception in the minds of your target consumers.
Campaign | Scope | Goal | KPI |
|---|---|---|---|
| | | |
User-Generated Content Campaign
Explain how your campaign will get fans and customers to create and share social media content that features your product or service.
Campaign | Scope | Goal | KPI |
|---|---|---|---|
| | | |
Email Marketing Campaign
Share details on the specific email messages that will be deployed over a period of time
and what the purpose is that they'll be trying to accomplish.
Campaign | Scope | Goal | KPI |
|---|---|---|---|
| | | |
Social Media Campaign
Reveal how you'll be using social media marketing to accomplish a specific business goal.
Campaign | Scope | Goal | KPI |
|---|---|---|---|
| | | |
Revenue Campaign
Demonstrate how the strategy that will be used in your marketing campaign will have a direct impact on the company's revenue goals.
Campaign | Scope | Goal | KPI |
|---|---|---|---|
| | | |
Paid Marketing Campaign
Identify which advertising platforms you'll use e.g. Google, Facebook, etc. to drive impressions, leads, purchases, or another desired result.
Campaign | Scope | Goal | KPI |
|---|---|---|---|
| | | |
Marketing Campaign Objectives
Share some of the key objectives you hope to accomplish through this marketing campaign.
Increase brand awareness in North America
Drive XX% increase
in sales
Collect more than
X,XXX leads
Customer Audience
Give a brief overview of the people you'll be targeting with this campaign including representative key buyer persona criteria.
Name:
Jane
About:
(Personality, interests, lifestyle, etc.)
Gender:
Desires:
(Wants and needs)
Age:
Location:
Goals and KPIs
List some of the primary goals of the marketing campaign and how you'll be measuring progress towards those goals with key performance metrics (KPIs).
Campaign | Scope | Goal | KPI |
|---|---|---|---|
| | | |
Budget
Give an overview of the projected costs of the marketing campaign along with some specific examples of expenses you expect to incur.
Ad spend:
$50,000
Graphic design:
$5,000
Marketing software:
$2,500
Timeline
Lay out the estimated timeline for the campaign's launch, key progress markers, and conclusion.
Marketing Consultants will have all assets ready for the launch of a Facebook marketing campaign by DATE.
By DATE, we expect to have spent 50% of our advertising budget and generated roughly X,XXX leads.
We expect to conclude the marketing campaign by DATE.
Promotion
List some of the marketing channels and tools you'll be using e.g. Twitter, Mailchimp, Hubspot, etc.
Tool 1
Tool 2
Tool 3
CTA
Craft a closing call-to-action for your audience to stir them to make a positive decision regarding the implementation of the marketing campaign.
Call-to-action
