[Founder.Company]’s target market are residents and businesses in [Founder.State]. The Company’s promotions strategy to reach these individuals includes:
[Founder.Company] will create brand awareness through features in multiple local newspapers and publications. Regular advertisements will run to maintain exposure and build brand awareness to relevant markets.
Direct and Digital Marketing
[Founder.Company] will blanket neighborhoods surrounding its locations with direct mail pieces. These pieces will provide general information on [Founder.Company], offer discounts and/or provide other enticements for people to avail our services.
Additionally, [Founder.Company] will also use digital marketing to reach a wider audience. Based on demographic analysis, the company will create a social media presence on (List all relevant social media platforms). Along with these channels, [Founder.Company] will also set aside part of the marketing budget specifically for digital/online ads.
We will contact all local and area newspapers and television stations and send them a press release describing the benefits of renewable energy and solar farms and the unique value proposition of [Founder.Company].
[Founder.Company] will conduct informative community discussions and seminars regarding the advantages of using sustainable energy. This seeks to educate people on the negative effects of nonrenewable resources on the environment, while simultaneously promoting our solar farm.