SEO Proposal Template

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Search Engine Optimization (SEO) Proposal

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Having an online presence is essential in the modern business world. Companies with tested, effective digital strategies place themselves at a significant advantage in a range of areas, particularly when it comes to lead generation, customer engagement, and recurring sales.

Your company may offer outstanding products and services, but if your website is hidden in search results — to the point that consumers can't find you online — it is, for all intents and purposes, as though you don't exist.

[Sender.Company] is here to solve that problem through search engine optimization (SEO). When people are searching for the very specific or even general services that you provide, we, at [Sender.Company], make sure that it is your business that is consistently at the top of their results list when they search online for the products/services available in your market niche. 

Don't pass up the chance to receive increased traffic from your neighborhood to make the most of the opportunity to boost your sales to a new level. This is a crucial step that you must take before you venture outside and target the worldwide market and compete with buyers from all over. 

Our team will provide you with a full range of local as well as international SEO based marketing services that are intended to improve your online rankings.

You need to be aware of what to anticipate from a local SEO or digital marketing agency while searching for the ideal SEO firm to assist you with your specific business goals so that you can get the most of their services. 

There isn't a secret formula for picking the best SEO firm, but there are a few things you can look for to make sure you get the right marketing team for your specific requirements when you enlist a search engine optimization company. 

When dealing with a digital marketing agency, it's important to understand how their SEO services can affect your sales cycle. Your inbound marketing strategy should be complemented by a search engine optimization firm by developing an SEO strategy for you.

What Is Search Engine Optimization?

Search Engine Optimization, or SEO, is the process of increasing the visibility of your website in organic search results. The term "organic" is used here to distinguish from paid search results. Major search engines, like Google, Bing, and Yahoo, rank websites based on specific parameters. Website owners incur no cost during this process. By optimizing your website and boosting your rankings in search engine results, you will gain greater visibility and visitor traffic to your website will increase. 

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What You Need to Know About SEO

If your website currently ranks poorly in search engine results, we've got some good news: You can increase your page rankings by implementing a tailored, tested search engine optimization (SEO) strategy.

The most important aspect of SEO is understanding ranking factors. Ranking factors, which are the parameters that search engines use to "judge" websites, include keyword density, content quality, engagement, brand recognition, domain authority, and more.

Here's a short overview of the stages involved in implementing an SEO strategy:

Auditing Your Website

First, your website will undergo what's called an "audit." The purpose of an audit is to ascertain your current rankings, understand your website's analytics, and identify keyword opportunities.

Crawling and Indexing

Search engines use automated bots called crawlers to scour the internet, find web pages, and decipher page data. These pages are then indexed on the search engines' internal servers and will appear in search results. This stage is about ensuring that your website is being crawled and indexed properly.


While every search engine is different, the vast majority have three main ranking factors in common: keywords, content, and links. During this stage of your SEO strategy, you will work to increase the quality of all ranking factors, with an emphasis on the three mentioned above.

It is generally accepted that search engines place most weight on keywords and content during the ranking process. Because of this, it's imperative for you to know which keywords are in the highest demand within your market. You can then incorporate these keywords into high-quality content on your website.

In conjunction with other promotional activities, your website's content will naturally attract links from other websites. Search engines rely on link analysis algorithms that evaluate the sources, number, and anchor texts of links to determine the relevance of your site's pages in search queries.

Accelerated Mobile Performance and Mobile Optimization

Search engines have increasingly started to develop mobile crawlers that rank web pages for mobile-only indexes. As such, having a mobile-optimized website will improve your overall rankings.

Google also displays a carousel of search results that showcases web pages that have implemented what is called Accelerated Mobile Performance (AMP). AMP is a fast-loading HTML infrastructure, and while it is not yet a ranking factor, adding AMP to your website will likely result in greater visibility on Google's carousel.

Who We Are

[Sender.Company] is dedicated to increasing your online visibility. We will conduct extensive research to define your target audience and learn how to best utilize your website's content to drive traffic and turn your visitors into paying customers.

Drawing upon years of industry experience, we will then compile a detailed search engine optimization plan that's uniquely tailored to the needs of your business. 

Are you eager to begin seeing your website appear on page one of Google results? Learn more about the limitless opportunities for your organization by speaking with our consultants and arranging a free assessment.

Our approach

Analysis and Strategy

An effective search engine optimization (SEO) strategy builds a website's online presence in a sustainable way. [Sender.Company]'s first step will be to audit your current website. We will evaluate your approach to SEO to determine areas for improvement. During our audit, we will look at the following areas:

Analytics and Keywords

Before pursuing new rankings, we need to understand how your site is currently performing. We will compile a list of keywords for which your site appears in the search results and compare these against data about your competitors.

Your Website's Accessibility and Indexing

For your website to be visible in search results, it needs to be accessible and ready for indexing. We will review content, link structures and HTML features (like image alt tags).

Ranking Factors

After ensuring that your website's structure is optimized for indexing, we will shift our attention and identify ways of improving your rankings. We will pay attention to a range of rank factors, including keyword density, source code, HTML markup, external links, and more.

Competitive Analysis

Running a competitive analysis allows us to compare your website's performance to that of your competitors. This will provide us with a clearer idea of where ranking opportunities might lie and what can reasonably be expected in terms of concrete deliverables.

Our Process

We understand that there is a potential risk involved in entrusting your company's database to an SEO provider that is externally located. We are aware of this problem that many companies face. To make you feel at ease, we at [Sender.Company] go above and beyond to make sure that each step throughout this process is not just secure but also comfortable for our new clientele.


Let’s start with a general demonstration of our process to you. Here is a quick overview of the steps we take as we welcome new our clients: 

Submission Request 

When we receive a request for a proposal — in this case, your project — we initiate work by conducting a preliminary research on the industry you are in, examine your present website, and then evaluate the websites of your rivals to see where you appear to be placed. 


With ranking insights and our costs for aggressive SEO efforts, we provide you a video examination of your website and Google My Business (GMB) properties.

Implementation Timeline

To accomplish the tasks above in a thorough manner, we will require approximately (Project Length). The following table outlines the specific stages of this period in the form of a timeline:

Complete The Proposal 

If our pricing falls within your budgeting range, we'll schedule a call to go over any remaining details before sending you a full quote with all the specifics.

Start Activities 

As stated in the proposal, we will simultaneously launch SEO activities while updating and optimizing your website and GMB account.

Sample projects


Analytics and Keywords

Accessibility and Indexing

Ranking Factors

Competitive Analysis

Complete Deliverables

Once the initial audit has been completed, we will provide a detailed SEO plan. This will be made up of a clear strategy and will include a description of the concrete steps we will take to improve your rankings and achieve your business goals.

Why Choose Us?

The fundamentals of search engine optimization are flexible. What should you do when your main rivals have already checked the boxes for the fundamentals even though there are common optimization points for a website and the content on a page? When this happens, professional SEO services become important. 

Remember that the majority of lucrative niches will have extensive optimization. Once the fundamentals of SEO are understood, finding the dynamics that propel a website to the top search response positions becomes a matter of trial and error.  

Understanding the domains in which each SEO company has exhibited effective ranking is the best approach to pick amongst them. If they can succeed in ranking in a very competitive sector, they can most likely be successful in your niche as well.


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Nataly Burns ACME Industries

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Jake Rand Rand & Smith

Pricing Estimates





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At the discretion of [Sender.Company], this proposal may be amended after contractual agreement between [Client.Company] and [Sender.Company].

In the case that SEO is a part of the Services, the Company is unable to guarantee a precise position within a given search engine. The SEO procedure responds to changes in the search engines' own performance criteria, over which the company has no control. The company cannot promise that any acquired rankings will persist for any length of time or will remain consistent for each search conducted due to the intense competition and ongoing changes to the search engines. Search engine placement and admittance can take more than sixteen (16) weeks.


[Client.Company] agrees to submit the initial payment upon the signing of this proposal. Once [Client.Company] provides the deliverables, a new contract will be drafted with an implementation time-frame and detailed payment terms. 


[Sender.Company] warrants that all work will be performed in a professional manner and will not be plagiarized or in violation of any copyright or infringement laws.


Should either [Sender.Company] or [Client.Company] elect to terminate this contract, [Sender.Company] reserves the right to collect payment for services provided and will allow [Client.Company] thirty (30) days to submit payment in the amount disclosed on a final invoice that will be provided to [Client.Company] by [Sender.Company] within fifteen (15) days of contract termination.

Agreement Form

By signing below, [Client.Company] agrees to the terms of this proposal and enters into a contractual agreement with [Sender.Company], beginning on the date of signing.





SEO Proposal Template

Used 5,989 times

3.8 Rating (25 reviews)

Reviewed by Alexey Gorovenko

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