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Website Strategy Audit Proposal Template

Used 5,163 times

Reviewed by Olga Asheychik

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Website Strategy Audit Proposal

Prepared for:
Client Name

Prepared by:
Sender Name

Table of Contents

  • Table of Contents
  • Introduction
  • [Sender.Company]’s Website Audit Process
  • Site Performance Analysis
  • Site Architecture Analysis
  • SEO Analysis
  • UX Analysis
  • Optional: SEO Report
  • Website Strategy Audit Schedule
  • Project Costs
  • Acceptance


[Sender.Company] is an IT consulting agency specializing in building effective web presences for brands in Client Industry and other industries. Our ability to design, build, and optimize powerful branded web presences makes us the preferred choice for brands who wish to leverage digital channels to drive bottom-line growth.

In this proposal, we outline our approach to conducting a full audit of [Client.Company]’s website. You’ll find details related to how we’ll conduct the audit, the timeline for our audit process, and the costs associated with having [Sender.Company] perform a full audit of your website strategy.

[Sender.Company]’s Website Audit Process

At [Sender.Company], we follow a structured audit process that addresses the following components of your website strategy:

  • Site Performance
  • Site Architecture
  • SEO
  • UX Design

Once we’ve completed these four key stages of the website strategy audit process, we will compile a detailed report of your site’s traffic patterns, sources, and conversion rates, along with details regarding your site’s architecture and overall performance.

Site Performance Analysis

We begin every website audit by analyzing your website analytics. This allows us to set baseline performance metrics for your website, including traffic volume, traffic sources, search engine rankings, and conversion rates.

Site Architecture Analysis

Your website’s architecture is extremely important. A well-designed website will load quickly on all browsers and devices, be easy to update and maintain, and be secure against malicious attacks.

Our web development team will thoroughly analyze your website’s structure. We will identify any issues related to your site’s CMS, plugins, or hosting configuration. Ensuring that each of these items are configured correctly will ensure that your website is stable , reliable, and secure.

SEO Analysis

SEO is an important part of your website’s overall impact on your company’s growth. We conduct a thorough SEO audit in two key phases:

  1. Technical SEO: We analyze your site’s page hierarchy, link profile, page tags, and meta descriptions to ensure that your off-page SEO is designed properly.
  2. On-page SEO: We analyze your site’s content to identify your current keyword placement and density. This will allow us to identify which keywords you’re targeting effectively, and which ones you aren’t capitalizing on.

UX Analysis

UX design plays an important role in your website’s ability to convert visitors into marketing qualified leads (MQLs). Our UX team will identify the current state of your website’s user journey, and identify any inefficiencies in the following areas:

  • CTA Placement
  • Overall Branding
  • Content Structure

Optional: SEO Report

Understanding which keywords to target with your SEO strategy can put you ahead of your competitors in search results, improving your website’s traffic volume and lead generation. If you choose to include this optional report in your web audit report package, we will analyze search engine traffic and competition for keywords related to your brand and products, and deliver a detailed report that covers those keywords that you should focus on with your website’s content.

Website Strategy Audit Schedule

The following table details the projected completion date for each of the web audit phases listed above.

Performance Analysis
Site Architecture Analysis
SEO Analysis
UX Analysis

Project Costs

The following table details the costs associated with your website’s audit. You can check the box next to “Optional SEO Report” to indicate whether you’d like this optional report at the end of the audit.

Name Price QTY Subtotal


Affix your electronic signature below to indicate your approval of the proposed audit outlined above. Our project management team will reach out to you to begin coordinating the audit within 24 hours.







Website Strategy Audit Proposal Template

Used 5,163 times

Reviewed by Olga Asheychik

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