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Event Marketing Proposal


An event marketing proposal by [Sender.Company] for:

This event marketing proposal template is easy to customize. To start, add your logo to the cover page and fill out the tokens on the right!


Dear [Client.FirstName],

Putting on an event is a major undertaking. Whether it’s a conference, a concert, or a festival, event planning and management involves months of planning, and dozens of individuals dedicated to successful execution.
Without a great event marketing plan, all of your work can feel fruitless when the day of your event comes. Event planners consistently cite low attendance as their greatest fear, and are often unsure of how to ensure their events draw sizable audiences.
At [Sender.Company], we specialize in effective event promotion and event marketing strategy. We work with entertainment and corporate brands to create and deploy event marketing strategies that expose upcoming events to appropriate audiences and drive event attendance through digital and traditional marketing channels.
As you work through your event planning process, consider the benefit of having an experienced partner who can ensure your event is promoted properly. Our team has been behind many wildly successful events, and we’re ready to go to work to make yours a resounding success.
Dear [Client.FirstName],

Dear [Client.FirstName],

[Sender.FirstName] [Sender.LastName]

It’s easy to embed pictures and videos in PandaDoc proposals. Try adding a few images from your recent events here to liven things up.

Our Event Marketing Process

We’ve developed a system for event promotion and marketing that has proven successful time and time again. This system ensures that we cover all bases in planning an event’s marketing strategy, and that we take advantage of the unique promotion opportunities available to each event.

Goal setting

We begin every event promotion journey with a goal setting session with you and your team. We don’t want to simply drive bodies to your venue. We want to ensure that we target and attract the right audience for the right reasons. This will ensure that your event is not only highly-attended, but highly enjoyed as well.
Whether your event is a one-time occurrence or another in an annual series, setting well-defined goals will ensure that we are focusing on the right target throughout the event marketing process.


Proper planning prevents poor performance. Even with years of experience and many successful events in our portfolio, we still insist on a thorough, methodical planning process for every event that we promote. We will work with your team to gather the required resources, identify unique opportunities, and design an overall event marketing strategy that is focused on efficiently delivering your target audience to your venue on the day(s) of your event.


Promoting an event is quite similar to marketing any other brand- it requires a strategic approach, dedicated execution, and constant measurement. As we execute your event’s marketing strategy, we will stick to the strategy we’ve created, dedicate all necessary resources to the strategy’s success, and regularly measure engagement and registration to benchmark our success.
Here are just a few ways we’ve successfully promoted events in the past:

  • Event websites
  • Facebook advertising
  • SEO
  • Strategic partnerships with local trade groups, institutions, and companies
  • Search engine marketing
  • Video Advertising
  • Television & Radio advertising

Depending on the nature of your event, we will leverage these channels, and others, to make sure your event’s attendance levels exceed expectations.


Our event marketing packages are among the most cost-effective you’ll find among qualified agencies. We offer several packages, each suited to different needs and budgets. To move forward with one of our event marketing solutions, simply choose the package you desire in the pricing table below and complete the date and signature fields at the end of this event marketing proposal.

Package APackage B Package C

Complete event marketing strategy

Complete event marketing strategyComplete event marketing strategy

Digital event marketing via social media

Digital event marketing via social media

Digital event marketing via social media

Traditional event marketing via printed publications, television, and radio

Traditional event marketing via printed publications, television, and radio

Traditional event marketing via printed publications, television, and radio

Event marketing through local partnerships

Event marketing through local partnerships

Event web page on your website

Complete event website

Event search engine advertising

Event search engine advertising

Street team event promotion

Please note that all prices are in addition to the amount budgeted for paid advertising campaigns, which vary depending on the nature of the advertising campaign and your budget.


Subtotal: $12,000.00
Total: $12,000.00

PandaDoc’s tables make it easy to present vital information and pricing to your clients in an easy-to-read format. Try customizing the tables below with your event marketing packages and pricing. Use the pricing table’s optional items, editable quantities, and discount features to make the proposal template fit your needs.


Once you send your event marketing proposal, your client will be able to view and sign on their computer, smartphone, or tablet. We’ve seen this feature increase close rates by more than 30%!

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