1. Templates
  2. Proposals
  3. Event Marketing Proposal Template

Event Marketing Proposal

An event marketing proposal
by [Sender.Company] for:


Dear [Client.FirstName],
Putting on an event is a major undertaking. Whether it’s a conference, a concert, or a festival, event planning and management involves months of planning, and dozens of individuals dedicated to successful execution.

Without a great event marketing plan, all of your work can feel fruitless when the day of your event comes. Event planners consistently cite low attendance as their greatest fear, and are often unsure of how to ensure their events draw sizable audiences.

At [Sender.Company], we specialize in effective event promotion and event marketing strategy. We work with entertainment and corporate brands to create and deploy event marketing strategies that expose upcoming events to appropriate audiences and drive event attendance through digital and traditional marketing channels.

As you work through your event planning process, consider the benefit of having an experienced partner who can ensure your event is promoted properly. Our team has been behind many wildly successful events, and we’re ready to go to work to make yours a resounding success.

Dear [Client.FirstName],
Dear [Client.FirstName],

Our Event Marketing Process

We’ve developed a system for event promotion and marketing that has proven successful time and time again. This system ensures that we cover all bases in planning an event’s marketing strategy, and that we take advantage of the unique promotion opportunities available to each event.


Goal setting

We begin every event promotion journey with a goal setting session with you and your team. We don’t want to simply drive bodies to your venue. We want to ensure that we target and attract the right audience for the right reasons. This will ensure that your event is not only highly-attended, but highly enjoyed as well.

Whether your event is a one-time occurrence or another in an annual series, setting well-defined goals will ensure that we are focusing on the right target throughout the event marketing process.


Proper planning prevents poor performance. Even with years of experience and many successful events in our portfolio, we still insist on a thorough, methodical planning process for every event that we promote. We will work with your team to gather the required resources, identify unique opportunities, and design an overall event marketing strategy that is focused on efficiently delivering your target audience to your venue on the day(s) of your event.



Promoting an event is quite similar to marketing any other brand- it requires a strategic approach, dedicated execution, and constant measurement. As we execute your event’s marketing strategy, we will stick to the strategy we’ve created, dedicate all necessary resources to the strategy’s success, and regularly measure engagement and registration to benchmark our success.

Here are just a few ways we’ve successfully promoted events in the past:

  • Event websites
  • Facebook advertising
  • SEO
  • Strategic partnerships with local trade groups, institutions, and companies
  • Search engine marketing
  • Video Advertising
  • Television & Radio advertising

Depending on the nature of your event, we will leverage these channels, and others, to make sure your event’s attendance levels exceed expectations.


Our event marketing packages are among the most cost-effective you’ll find among qualified agencies. We offer several packages, each suited to different needs and budgets. To move forward with one of our event marketing solutions, simply choose the package you desire in the pricing table below and complete the date and signature fields at the end of this event marketing proposal.

Package APackage BPackage C
Complete event marketing strategyComplete event marketing strategyComplete event marketing strategy
Digital event marketing via social mediaDigital event marketing via social mediaDigital event marketing via social media
Traditional event marketing via printed publications, television, and radioTraditional event marketing via printed publications, television, and radioTraditional event marketing via printed publications, television, and radio
Event marketing through local partnershipsEvent marketing through local partnerships
Event web page on your websiteComplete event website
Event search engine advertisingEvent search engine advertising
Street team event promotion

Please note that all prices are in addition to the amount budgeted for paid advertising campaigns, which vary depending on the nature of the advertising campaign and your budget.


Name Price QTY Subtotal
Package A$5,000.00 1$5,000.00
Package B$12,000.001$12,000.00
Package C$25,000.001$25,000.00










Event Marketing Proposal Template

Used 5,147 times

Use this template — free