What is event marketing?

<span data-sheets-value="{"1":2,"2":"Event marketing is when a brand hosts an event to market its products/services. Event marketing can have multiple strategies, such as influencer partnerships, networking with clients, unveiling of products, celebrity appearances, etc. The main goal is to promote and to create hype about the products/services."}" data-sheets-userformat="{"2":15105,"3":{"1":0},"11":4,"12":0,"14":{"1":2,"2":0},"15":"Montserrat","16":5}">Event marketing is when a brand hosts an event to market its products/services. Event marketing can have multiple strategies, such as influencer partnerships, networking with clients, unveiling of products, celebrity appearances, etc. The main goal is to promote and to create hype about the products/services.

What is included in an event proposal?

<span data-sheets-value="{"1":2,"2":"An event marketing proposal begins with a colourful cover page. It also has an introduction (which can be a cover letter), an overview of the event marketing process (goals, plans, promotion, etc.), pay structure (including an itemzied summary of the pricing), agreement, and signatures."}" data-sheets-userformat="{"2":15107,"3":{"1":0},"4":{"1":2,"2":16773836},"11":4,"12":0,"14":{"1":2,"2":0},"15":"Montserrat","16":5}">An event marketing proposal begins with a colourful cover page. It also has an introduction (which can be a cover letter), an overview of the event marketing process (goals, plans, promotion, etc.), pay structure (including an itemzied summary of the pricing), agreement, and signatures.

Why is event marketing important?

<span data-sheets-value="{"1":2,"2":"Event marketing is extremely important when used strategically. Event marketing helps you create brand awareness, builds hype around your product, allows you to interact with customers, produces leads and sales, and allows you to introduce your products/services in a fashionable way."}" data-sheets-userformat="{"2":15105,"3":{"1":0},"11":4,"12":0,"14":{"1":2,"2":0},"15":"Montserrat","16":5}">Event marketing is extremely important when used strategically. Event marketing helps you create brand awareness, builds hype around your product, allows you to interact with customers, produces leads and sales, and allows you to introduce your products/services in a fashionable way.

Event Marketing Proposal

An event marketing proposal by [Sender.Company] for: [Event.Name]

Introduction

Dear [Client.FirstName],

Putting on an event is a major undertaking. Whether it’s a conference, a concert, or a festival, event planning and management involves months of planning, and dozens of individuals dedicated to successful execution. Without a great event marketing plan, all of your work can feel fruitless when the day of your event comes. Event planners consistently cite low attendance as their greatest fear, and are often unsure of how to ensure their events draw sizable audiences. At [Sender.Company], we specialize in effective event promotion and event marketing strategy. We work with entertainment and corporate brands to create and deploy event marketing strategies that expose upcoming events to appropriate audiences and drive event attendance through digital and traditional marketing channels. As you work through your event planning process, consider the benefit of having an experienced partner who can ensure your event is promoted properly. Our team has been behind many wildly successful events, and we’re ready to go to work to make yours a resounding success. Dear [Client.FirstName],

Regards, Dear [Client.FirstName],

[Sender.FirstName][Sender.LastName]

Our Event Marketing Process

We’ve developed a system for event promotion and marketing that has proven successful time and time again. This system ensures that we cover all bases in planning an event’s marketing strategy, and that we take advantage of the unique promotion opportunities available to each event.

Goal setting

We begin every event promotion journey with a goal setting session with you and your team. We don’t want to simply drive bodies to your venue. We want to ensure that we target and attract the right audience for the right reasons. This will ensure that your event is not only highly-attended, but highly enjoyed as well. Whether your event is a one-time occurrence or another in an annual series, setting well-defined goals will ensure that we are focusing on the right target throughout the event marketing process.

Planning

Proper planning prevents poor performance. Even with years of experience and many successful events in our portfolio, we still insist on a thorough, methodical planning process for every event that we promote. We will work with your team to gather the required resources, identify unique opportunities, and design an overall event marketing strategy that is focused on efficiently delivering your target audience to your venue on the day(s) of your event.

Promotion

Promoting an event is quite similar to marketing any other brand- it requires a strategic approach, dedicated execution, and constant measurement. As we execute your event’s marketing strategy, we will stick to the strategy we’ve created, dedicate all necessary resources to the strategy’s success, and regularly measure engagement and registration to benchmark our success. Here are just a few ways we’ve successfully promoted events in the past:

Event websites
Facebook advertising
SEO
Strategic partnerships with local trade groups, institutions, and companies
Search engine marketing
Video Advertising
Television & Radio advertising

Depending on the nature of your event, we will leverage these channels, and others, to make sure your event’s attendance levels exceed expectations.

Pricing

Our event marketing packages are among the most cost-effective you’ll find among qualified agencies. We offer several packages, each suited to different needs and budgets. To move forward with one of our event marketing solutions, simply choose the package you desire in the pricing table below and complete the date and signature fields at the end of this event marketing proposal.

Please note that all prices are in addition to the amount budgeted for paid advertising campaigns, which vary depending on the nature of the advertising campaign and your budget.

Package A	Package B	Package C
Complete event marketing strategy	Complete event marketing strategy	Complete event marketing strategy
Digital event marketing via social media	Complete event marketing strategy	Complete event marketing strategy
Traditional event marketing via printed publications, television, and radio	Traditional event marketing via printed publications, television, and radio	Traditional event marketing via printed publications, television, and radio
	Event marketing through local partnerships	Event marketing through local partnerships
	Event web page on your website	Complete event website
	Event search engine advertising	Event search engine advertising
		Street team event promotion

Please note that all prices are in addition to the amount budgeted for paid advertising campaigns, which vary depending on the nature of the advertising campaign and your budget.

Pricing

Name	Price	QTY	Subtotal
Item 1 Description of first item	$35.00	5	$175.00
Item 2 Description of second item	$55.00	1	$55.00
Item 3 Description of third item	$200.00	1	$200.00

AGREED TO AND ACCEPTED:

[Sender.Company]

[Client.Company]

Signature

MM / DD / YYYY

Signature

[Sender.FirstName][Sender.LastName]

[Client.FirstName][Client.LastName]

Subtotal	$230.00
Discount	-$115.00
Tax	$23.00
Total	$138.00

Event Marketing Proposal

Introduction

Our Event Marketing Process

Goal setting

Planning

Promotion

Pricing

Pricing

Event Marketing Proposal Template