167 Free Business Proposal Templates

Close your deals faster and win over potential clients with a stunning project proposal template. Get started with any of 167+ business proposal samples from PandaDoc.

One-Page Sales Proposal Template

One-Page Sales Proposal Template

A lengthy business proposal isn't always necessary, especially when you're trying to work with multiple decision-makers. This one-page proposal will help you close contracts faster.

Upwork Proposal Template

Upwork Proposal Template

Hiring freelancers from Upwork can be a challenge, but PandaDoc can help! Streamline your onboarding process with our Upwork proposal template.

AI Proposal Template

AI Proposal Template

Build a complete and customized proposal for your artificial intelligence services in minutes with this proposal template from PandaDoc.

Video Production Proposal Template

Video Production Proposal Template

This video production proposal template is designed to help video producers close more deals and accelerate their document signing process. Download your free copy today.

Mortgage Proposal Template

Mortgage Proposal Template

This mortgage proposal template is designed to close more deals and accelerate the document signing process for real estate professionals. Download your free copy today.

Advertising Sales Proposal Template

Advertising Sales Proposal Template

Stand out to potential clients with this free proposal template. You can customize the advertising proposal template to appeal to your prospects and close the sales process faster.

Sales Proposal Template UK

Sales Proposal Template UK

This free sales proposal template helps UK companies write better proposals and speed up the sales process. You can customize the business proposal template to meet your business’ needs.

IT Sales Proposal Template

IT Sales Proposal Template

A good IT proposal should identify the prospect's needs, outline the scope of work, and explain what the next steps are. This sales proposal template does just

Hotel Sales Proposal Template

Hotel Sales Proposal Template

This Business Proposal Template can be used by any sales professionals and event planners who regularly plan and host events. You can send this sample proposal to your potential client.

Business Proposal Template for UK Companies

Business Proposal Template for UK Companies

Writing proposals for potential clients can be challenging, which is why we offer this pre-filled business proposal template that allows you to close sales faster and onboard new clients.

Digital Marketing Proposal Template

Digital Marketing Proposal Template

The purpose of this digital marketing proposal is to give you a bit of information about your company and the various digital marketing services youe offer, along with information and pricing for a custom digital marketing solution

Sales Proposal Template

Sales Proposal Template

This Sales Proposal Template is designed to help you deliver a high quality proposal to organizational buyers. In it, you’ll find areas focused on communicating your identity, your value proposition, your pricing, and your terms.

HVAC Proposal Template

HVAC Proposal Template

This HVAC sales proposal contains all details and relevant information regarding the scope of work, cover letter, pricing, and other terms requested by a client.

Website Development Proposal Template

Website Development Proposal Template

This website development proposal does dual-duty as an executable contract. Use it when you’re proposing a complete website development project for your client. It includes spaces for previous project examples, project costs, and delivery schedules.

Catering Proposal Template

Catering Proposal Template

Use this free catering proposal template to show off your catering and event planning capabilities to sign your next event.

SEO Proposal Template

SEO Proposal Template

This SEO Proposal template will help you convince clients that your knowledge of SEO best practices and ability to effectively plan SEO strategies makes you the best choice for their needs.

Web Design Proposal Template

Web Design Proposal Template

This web design proposal template is perfect for the agency that wants to wow prospects who are considering building a new website. It includes detailed service descriptions, pricing, legal terms, and electronic signature.

Sponsorship Proposal Template

Sponsorship Proposal Template

Promoting an upcoming event and looking for sponsors? Use this free Event Sponsorship Proposal Template -- that will be sure to garner attention -- to pitch to those prospective sponsors.

Mobile app Development Proposal Template

Mobile app Development Proposal Template

In a world in which apps for mobile devices are like grains of sand, you can stand out from the competition with this straightforward and elegant proposal template. It’s easily adaptable to fit any industry, and more suited for Android operating systems, giving potential clients clear visuals of their future tech.

Social Media Marketing Proposal Template

Social Media Marketing Proposal Template

Social media is a constantly evolving marketplace. Use this social media marketing proposal template as a legal jumping off point, then customize with your own experience and personality.

Network Installation Proposal

Network Installation Proposal

This network installation proposal template is intended for use by vendors installing computer networks in commercial properties. It includes sections for system descriptions, pricing, and installation timelines.

Landscaping Proposal Template

Landscaping Proposal Template

Appearance makes an impression and an unkempt office or home landscape area can give the wrong one. Use this Landscaping Proposal to let your prospects know how you can make their landscaped area aesthically pleasing as well as what you will do to maintain the area.

Recruitment Proposal Template

Recruitment Proposal Template

This Recruitment Proposal Template is ideal for boutique staffing firms looking to grow their business and the business of their clients. Customize the services you offer at your staffing agency and let your clients know how you stand up to the competition of the bigger recruiting firms.

Accounting Proposal Template

Accounting Proposal Template

This free customizable accounting proposal is great for small accounting firms and certified public accountants (CPAs) looking to help businesses become more efficient and financially stable by leaving the numbers to the pros.

Wedding Planning Proposal Template

Wedding Planning Proposal Template

Help the bride– and grooom–to–be understand why they need your services to help make their wedding planning a breeze and their wedding day the most amazing day of their lives.

What are business proposals used for?

A great marketing proposal can be just as important as an outstanding business plan when it comes to winning new business.

Business online proposals give a potential client all the information they need to make an informed decision about your company, the products or services you sell, and why they should work with you.

Well-organized sales proposals help your business stand out from the crowd during the early stages of the sales process. This is critical because your prospective clients are considering competitors, soliciting bids, and comparing proposed solutions to their problem.

What goes into a business proposal?

While there isn’t a set business proposal format, there are a few basic things that your proposal should have. These include:

Sales and marketing proposals are highly flexible and their contents depend on the complexity of the project.

A web design or graphic design proposal might not be as complex a construction proposal for a new building, which might need to include an extensive roadmap and production timeframe in order to meet the minimum requirements of the bid.

No matter your deliverable, your business proposal should help you cross the threshold between marketing and sales. You could include testimonials and a small portfolio of your previous work in order to build trust. A problem statement and basic pricing information are also good candidates for inclusion.

At the end of the day, your business proposal should contain a combination of both custom and boilerplate information.

Include the marketing content that would apply to any customer, but be sure to leave a little room to personalize your proposal so that business owners know you took the time to understand their problem and offer a genuine solution.

Business proposal templates and examples from PandaDoc

While business proposals can help your organization stand out from the crowd, you can’t devote hours to building the perfect proposal every time.

When responding to RFPs or submitting unsolicited proposals, your sales team needs to be able to generate and send content quickly.

That’s why PandaDoc offers free proposal templates to help you create outstanding, customized proposals. While you can download any proposal in our template library as a PDF, signing up for a PandaDoc account will allow you to import our template into the document editor for quick and easy editing.

Browse our business proposal samples and use them to take your sales outreach to the next level.

Frequently asked questions

How many pages should a business proposal be?

It really depends on your business and the complexity of the customer project.

A winning business proposal doesn’t confuse customers. It provides customers with a roadmap to success.

For a simple and straightforward job with a clear deliverable, that may only take a few pages. Proposals for complex jobs could run long enough that they require a full table of contents and a small marketing plan.

Why is a business proposal important?

The business world is competitive. If an organization solicits RFPs, there are dozens of other freelancers, small businesses, and corporate entities bidding to win that contract.

A strong business proposal helps you get noticed and gives new clients all the information they need to contact you.

Think of a business proposal as a self-contained document that tells a client why they should hire you — no Google search required.

How do I write a proposal outline?

Your proposal outline depends on the information you receive from your potential client. If you can use the customer’s RFP as a guide, you can build a marketing proposal to suit those needs.

If you can get your potential client on the phone for a discovery call, you’ll be able to get more information about the project.

Take careful notes and use them to write an effective problem statement based on the call. From there, build your proposal around that information. ?

What type of business proposal do I need?

There are six kinds of business proposals:

  1. Formally solicited
  2. Informally solicited
  3. Unsolicited
  4. Continuation
  5. Renewal
  6. Supplemental

The first three have everything to do with how you find your potential client and whether or not they’re looking for proposals when you contact them. You’ll need to adjust the context of your proposal to match their timeline.

The other three types of business proposals take place based on an existing relationship. If you need to continue work beyond the scope of the original proposal, renew a contract, or do additional work outside the nature of your current agreement, you may need to write a new business proposal to formalize that process.

How can I create my own business proposal template?

It’s easy to create the perfect project proposal template with PandaDoc.

To do this, select any of the free templates from the PandaDoc template library and import it to the PandaDoc document editor. From there, you’ll be able to customize your template to match your brand.

When you’re done, save the document as a template and add variables to easily reuse.