167 Free Business Proposal Templates

What are business proposals used for?

A great marketing proposal can be just as important as an outstanding business plan when it comes to winning new business.

Business online proposals give a potential client all the information they need to make an informed decision about your company, the products or services you sell, and why they should work with you.

Well-organized sales proposals help your business stand out from the crowd during the early stages of the sales process. This is critical because your prospective clients are considering competitors, soliciting bids, and comparing proposed solutions to their problem.

What goes into a business proposal?

While there isn’t a set business proposal format, there are a few basic things that your proposal should have. These include:

• Cover page or title page
• Introduction or cover letter
• Company overview and contact information
• Executive summary
• Project overview
• Scope of work documentation
• Terms of the agreement
• Signature field

Sales and marketing proposals are highly flexible and their contents depend on the complexity of the project.

A web design or graphic design proposal might not be as complex a construction proposal for a new building, which might need to include an extensive roadmap and production timeframe in order to meet the minimum requirements of the bid.

No matter your deliverable, your business proposal should help you cross the threshold between marketing and sales. You could include testimonials and a small portfolio of your previous work in order to build trust. A problem statement and basic pricing information are also good candidates for inclusion.

At the end of the day, your business proposal should contain a combination of both custom and boilerplate information.

Include the marketing content that would apply to any customer, but be sure to leave a little room to personalize your proposal so that business owners know you took the time to understand their problem and offer a genuine solution.

Business proposal templates and examples from PandaDoc

While business proposals can help your organization stand out from the crowd, you can’t devote hours to building the perfect proposal every time.

When responding to RFPs or submitting unsolicited proposals, your sales team needs to be able to generate and send content quickly.

That’s why PandaDoc offers free proposal templates to help you create outstanding, customized proposals. While you can download any proposal in our template library as a PDF, signing up for a PandaDoc account will allow you to import our template into the document editor for quick and easy editing.

Browse our business proposal samples and use them to take your sales outreach to the next level.