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  4. Social Media Marketing Proposal Template


Social Media Proposal Template

Prepared for:
[ Client.FirstName][Client.LastName][Client.Company]

Created by:
[ Sender.FirstName][Sender.LastName][Sender.Company]

Cover Letter

Dear [Client.FirstName]

Thank you for considering [Sender.Company] for your social media marketing needs. I’m glad we had the opportunity to connect so that my team and I could get a clear understanding of your social marketing expectations.

By using social media strategies and implementing procedures based on the results of extensive analysis, study of social media trends, and application of specifics unique to [ Client.Company] , we are confident that we will deliver effective results within your social media channels.

[ Sender.Company] was established in [ year] and prides itself on [ what is your company’s area(s) of expertise? Talk about your experience in social media management and mention one or two case studies or testimonials that showcase your abilities].

At [ Sender.Company], we are fluent in key social media platforms, with an emphasis on digital marketing on [ write out social media platforms]. Our powerful written and visual communication skills let us craft effective text and image posts across platforms that drive traffic and boost user engagement.

We will also optimize your existing content for Search Engine Optimization (SEO) and use social media analytics tools such as [ list out tools] to drive more traffic to your site. [ Feel free to write two or three sentences about how you generally accomplish these goals]

Our team consists of [ talk about any team members that stand out, including the CEO if applicable, and what the CEO’s strengths and experiences are.] We all have a passion for social media because it’s a great way of connecting people around the world. [ Write a couple of sentences about where this passion comes from and what inspired your company to work in this niche.]

We believe that our proposal provides a complete social media marketing strategy which will culminate in highly successful results for your business.

If you have any questions, please don’t hesitate to get in touch. Our contact information is below.

Thank you,



[ Sender.Email][Sender.Phone]

Executive Summary

Creating Engaging Social Content

Beginning with quick yet thorough planning/preparation, our team will plan out a dynamic on-going social content calendar to guide you to your goals.

We will grow an increasing social audience and follower base through: hash tag campaigns, strong use of keywords, sharing/retweeting relevant news, “liking” posts, staying updated within the industry, and contributing our own unique content to broaden reach.

Integrate Social Media Activity into Other Marketing Plans

With clear communication and monthly brainstorm meetings, we’ll be able to consolidate the marketing initiatives to fit your goals and promotional material.

Campaigns via social media are more important than just sharing about giveaways, sales, contests, and/or promotions. We will agree on a schedule for a series of posts to keep up the exciting momentum for all prospective customers.

Posting Company Related Updates

Our plan is to engage our social media audience by sharing company news, press releases, events, employee spotlights, and more.

We will also pay close attention to industry trends, and share it. This will help to gain exposure with your target market.

Promotions and Social Campaigns

We will utilize social channels to connect with your follower base, and engage them with promotions to get them excited about both current events, and the brand itself.

These campaigns can last as short as a day, or can run up to six months. We’ll be able to analyze the results from each campaign, and then we will provide a report of it’s success.

Results of campaigns can be compared so the most effective promotions, offers, or contests can be replicated.

Sustained Monitoring

It is important to regularly maintain marketing activity for maximum growth.

We will continually monitor each channel, and will respond to any questions, comments, and posts within a two hour time period. Two hours will allow us to confirm that accurate information is relayed back to the person asking.


We will provide you with:

Daily and Weekly Analytics — Such as: follower growth, reach, demographics, comments, “likes”, shares, retweets, etc.

Reporting- Summarizing various results and activities over each quarter.

We will set up a meeting to go over the results, to then tweak our approach accordingly.


Since [Client.Company] is an industry leader within the [ Industry] space, [Sender.Company] is excited to team up and tackle the challenge of improving their current social media standings.

As you know, successful social media marketing is the best way to get noticed. Our research has shown that [Client.Company] ‘s current primary social media strengths include:

  • timely responding to comments
  • creating clever content to engage with the current follower base.

We were particularly impressed by [list out what stood out to you the most].

However, we have also noted a couple of weaknesses. To achieve [ Sender.Company’s goal], [Sender.Company] should:

  • use of more consistent promotional campaigns
  • use of photo marketing/infographics
  • using analytics to demonstrate effective social media marketing.

Our analysis of current successful marketing trends suggests that [Sender.Company] should adopt the following:

  • use of keywords
  • creating interesting infographics
  • Maintaining a more active social media presence
  • interacting with the audience in a fun and professional manner

Remember to keep your client’s target audience in mind as you write this section.


From our discussion, we’ve agreed to follow a social media marketing strategy to ensure a consistent presence through each important channel. Here is what we guarantee on a [daily/weekly/monthly] basis:

Daily ResponsibilitiesWeekly ResponsibilitiesMonthly Responsibilities
One relevant LinkedIn Article Share0-12 Engaging Twitter posts per week3 YouTube Videos per Month
Respond to any/all engagements from follower base1-3 Instagram UploadsMarketing Reports
5-8 Facebook Actions
Social sharing [Client.Company]‘s blog posts
Share at least five relevant articles within the industry to demonstrate further credibility

Goals and Outlook

You should also make references to your client’s project by making sure this section answers the question, “How can I help my client achieve their goals?”

Upon implementing the social media marketing strategy described above, we can use this information to compare results month to month/quarter to quarter/year to year, to understand the full scope of the marketing initiatives worth pursuing.

Our analysis projects the following outcomes:

  • Your engagement will increase by 200% by the end of this year on Facebook, Twitter, and Instagram
  • You will gain around 500 followers on Instagram

Our Team

[Sender.Company] is in the fun business of marketing through the various social media channels to drive web traffic, engage an audience, run social campaigns, and contribute unique content to the follower base.

Founded by [Founders], in [Foundation Year], [Sender.Company] delivers proven social media marketing results. We are committed to influencing optimal revenue growth, while exceeding our client’s expectations.

Our team is based out of [Location]. We are a [size, such as small, medium, or big] group of passionate marketers, committed to the success of our clients.

[If you are a small company, you can talk about how being a small company makes you unique. Some benefits of being a small business include being closer to clients, being more creative, etc.]

Billing and Scheduling

[Sender.Company] collects payments on a [time period, i.e. monthly, weekly, every three months] billing cycle. Here is an outline of our pricing and services:

NameItem PriceQTYSubtotal
Examples of Services:$0.001$0.00
Monitoring & Engagement$0.001$0.00
Analytics & Reporting$0.001$0.00
Posting/Content Creation$0.001$0.00

Please choose your preferred method of payment: Payment Method

Terms and Agreement

Prior to a contractual agreement, elements of this proposal may be amended upon collaboration with the client, [Client.FirstName][Client.LastName] of [Client.Company] , at the discretion of [Sender.Company] .


After you’ve agreed to a contractual agreement with [Sender.Company], you can terminate the agreement [explain how the client would terminate their agreement with you].


Your signature below indicates acceptance of this social media marketing proposal and entrance into a contractual agreement with [Sender.Company] beginning on the signature date below:









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