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  3. Social Media Presentation
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Prepared by: ​[Sender.FirstName][Sender.LastName][Sender.Email]

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Social Media presentation

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[Sender.FirstName][Sender.LastName][Sender.Company]

Table of Content

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  1. SOCIAL MEDIA RESEARCH

  2. TARGET AUDIENCE

  3. MESSAGE

  4. SOCIAL MEDIA OBJECTIVES

  5. GOALS AND KPIS

  6. TIMELINE

  7. SUCCESS METRICS

  8. SOCIAL MEDIA PLATFORMS

  9. ACTIVITY FREQUENCY

  10. SOCIAL MEDIA CAMPAIGNS

  11. SOCIAL MEDIA PLAN

  12. CONTENT ASSETS

  13. USER GENERATED CAMPAIGNS

  14. BRAND KEYWORDS AND HASHTAGS

  15. BUDGET

Social Media Research

SOCIAL MEDIA RESEARCH WILL HELP YOU IDENTIFY WHICH TYPES OF CONTENT YOU SHOULD POST, HOW OFTEN TO POST, AND THE IDEAL POSTING TIMES BASED ON YOUR TARGET AUDIENCE.

Social Media Research

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Target Audience

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Target Audience

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CRITERIA FOR YOUR TARGET AUDIENCE:

State the target audience and demographic you hope to reach through your social media efforts.

GENDER

AGE

LOCATION

POSITION / INCOME

BIO

​(50 WORDS)

CAREER / LIFE GOALS

Gender

Y/o

City

Description

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Description

Message

OUTLINE THE KEY MESSAGING THEMES YOU WANT IDEAL CUSTOMERS (AND THE REST OF THE WORLD) TO RECEIVE WHEN THEY ENGAGE WITH YOUR BRAND ON SOCIAL MEDIA PLATFORMS.

Message

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Social Media Objectives

Social Media Objectives

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OBJECTIVE EXAMPLES:

State the key objectives that you hope to achieve through your social media efforts.

INCREASE FOLLOWER COUNT ON FACEBOOK PAGE TO X

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GENERATE MORE LEADS FOR X PRODUCT OR Y SERVICE

BUILD AUTHORITY IN X NICHE FOR THE PURPOSE OF Y BUSINESS GOAL

Goals and KPIs

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Goals and KPIs

KPIS TO INCLUDE IN YOUR SOCIAL MEDIA GOALS SLIDE:

List your key social media goals and the KPIs (key performance indicator metrics) you'll use to track your progress.

BUILD BRAND LOYALTY

GENERATE EXPANSION REVENUE

INCREASE AUTHORITY

churn rate

ARPA and LTV

# of likes and comments + follower growth

Timeline

Timeline

INITIATIVE EXAMPLES:

List core initiatives for your social strategy and the implementation timeframe for each one.

Q1

DAILY TIPS ON HOW TO USE THE PRODUCT BETTER

Q2

CUSTOMER COMPETITION WITH PRIZES

Q3

FREE WEBINAR

Q4

HOLIDAY PROMOTIONS

Success Metrics

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Success Metrics

EXAMPLE SUCCESS METRICS:

List your key social media goals and the KPIs (key performance indicator metrics) you'll use to track your progress.

GOALS:

ENGAGEMENT:

IMPRESSIONS:

CONVERSIONS:

Goal

Goal

Goal

Number

Number

Amount

Number

Number

Number

Number

Amount

Amount

Social Media Platforms

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Social Media Platforms

EXAMPLES:

List the social media platforms that you will be posting content on.

FACEBOOK

LINKEDIN

TWITTER

YOUTUBE

TIKTOK

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Activity Frequency

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Activity Frequency

State the posting frequency for each of your key platforms.

LINKEDIN WEEKLY POSTING SCHEDULE

FREQUENCY

FACEBOOK MWF POSTING SCHEDULE

TWITTER DAILY POSTING SCHEDULE

YOUTUBE MONTHLY POSTING SCHEDULE

TIKTOK WEEKLY POSTING SCHEDULE

FREQUENCY

FREQUENCY

FREQUENCY

FREQUENCY

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Social Media Campaigns

Description

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Social Media Campaigns

SOCIAL MEDIA CAMPAIGN EXAMPLES:

List the social media platforms that you will be posting content on.

TIPS AND GUIDES

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USER-GENERATED CONTENT

POLLS AND GIVEAWAYS

Description

Description

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Social Media Plan

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Social Media Plan

Add a table slide that will summarize your goals, the initiatives that will accomplish them, and the implementation timeline.

GOALS:

TO DO LIST:

DATE:

reach 5,000 Facebook followers

increase conversion rate on social media platforms

generate more revenue with holiday sales

post three times a week on company Facebook page

Q2

update company account bio and about us copy

promote sales through Facebook ads

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Q3

Q4

Content Assets

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Content Assets

ASSET EXAMPLES:

List the content assets that you can leverage for your social media campaign.

INFOGRAPHICS

DOWNLOADABLE CHECKLISTS

PRE-RECORDED GUIDE AND REVIEW VIDEOS

User Generated Campaigns

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User Generated Campaigns

List upcoming campaigns that will leverage user-generated content such as reviews or contest submissions.

CAMPAIGN #1

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CAMPAIGN #2

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CAMPAIGN #3

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CAMPAIGN #4

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Brand Keywords and Hashtags

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Brand Keywords and Hashtags

List your most popular brand keywords and hashtags that will extend campaign reach.

BRAND KEYWORD #1

BRAND HASHTAG #1

BRAND HASHTAG #2

BRAND KEYWORD #2

Budget

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Budget

EXPENSES TO CONSIDER INCLUDING IN YOUR BUDGET:

List the key expenses that make up the majority of your total social media budget.

$500/MONTH

Freelance social media manager

Facebook ads

Buffer scheduling software

$10,000/MONTH

$120/YEAR

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Budget

List the key expenses that make up the majority of your total social media budget.

EXPENSES TO CONSIDER INCLUDING IN YOUR BUDGET:

$120/YEAR

$10,000/MONTH

$500/MONTH

Freelance social media manager

Facebook ads

Buffer scheduling software

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Social Media Presentation

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