Prepared by: [Sender.FirstName][Sender.LastName] [Sender.Email]
Social Media presentation
[Sender.FirstName][Sender.LastName] [Sender.Company]
Table of Content
SOCIAL MEDIA RESEARCH
TARGET AUDIENCE
MESSAGE
SOCIAL MEDIA OBJECTIVES
GOALS AND KPIS
TIMELINE
SUCCESS METRICS
SOCIAL MEDIA PLATFORMS
ACTIVITY FREQUENCY
SOCIAL MEDIA CAMPAIGNS
SOCIAL MEDIA PLAN
CONTENT ASSETS
USER GENERATED CAMPAIGNS
BRAND KEYWORDS AND HASHTAGS
BUDGET
Social Media Research
SOCIAL MEDIA RESEARCH WILL HELP YOU IDENTIFY WHICH TYPES OF CONTENT YOU SHOULD POST, HOW OFTEN TO POST, AND THE IDEAL POSTING TIMES BASED ON YOUR TARGET AUDIENCE.
Social Media Research
Target Audience
Target Audience
CRITERIA FOR YOUR TARGET AUDIENCE:
State the target audience and demographic you hope to reach through your social media efforts.
GENDER
AGE
LOCATION
POSITION / INCOME
BIO
(50 WORDS)
CAREER / LIFE GOALS
Gender
Y/o
City
Description
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Description
Message
OUTLINE THE KEY MESSAGING THEMES YOU WANT IDEAL CUSTOMERS (AND THE REST OF THE WORLD) TO RECEIVE WHEN THEY ENGAGE WITH YOUR BRAND ON SOCIAL MEDIA PLATFORMS.
Message
Social Media Objectives
Social Media Objectives
OBJECTIVE EXAMPLES:
State the key objectives that you hope to achieve through your social media efforts.
INCREASE FOLLOWER COUNT ON FACEBOOK PAGE TO X
GENERATE MORE LEADS FOR X PRODUCT OR Y SERVICE
BUILD AUTHORITY IN X NICHE FOR THE PURPOSE OF Y BUSINESS GOAL
Goals and KPIs
Goals and KPIs
KPIS TO INCLUDE IN YOUR SOCIAL MEDIA GOALS SLIDE:
List your key social media goals and the KPIs (key performance indicator metrics) you'll use to track your progress.
BUILD BRAND LOYALTY
GENERATE EXPANSION REVENUE
INCREASE AUTHORITY
churn rate
ARPA and LTV
# of likes and comments + follower growth
Timeline
Timeline
INITIATIVE EXAMPLES:
List core initiatives for your social strategy and the implementation timeframe for each one.
Q1
DAILY TIPS ON HOW TO USE THE PRODUCT BETTER
Q2
CUSTOMER COMPETITION WITH PRIZES
Q3
FREE WEBINAR
Q4
HOLIDAY PROMOTIONS
Success Metrics
Success Metrics
EXAMPLE SUCCESS METRICS:
List your key social media goals and the KPIs (key performance indicator metrics) you'll use to track your progress.
GOALS:
ENGAGEMENT:
IMPRESSIONS:
CONVERSIONS:
Goal
Goal
Goal
Number
Number
Amount
Number
Number
Number
Number
Amount
Amount
Social Media Platforms
Social Media Platforms
EXAMPLES:
List the social media platforms that you will be posting content on.
YOUTUBE
TIKTOK
Activity Frequency
Activity Frequency
State the posting frequency for each of your key platforms.
LINKEDIN WEEKLY POSTING SCHEDULE
FREQUENCY
FACEBOOK MWF POSTING SCHEDULE
TWITTER DAILY POSTING SCHEDULE
YOUTUBE MONTHLY POSTING SCHEDULE
TIKTOK WEEKLY POSTING SCHEDULE
FREQUENCY
FREQUENCY
FREQUENCY
FREQUENCY
Social Media Campaigns
Description
Social Media Campaigns
SOCIAL MEDIA CAMPAIGN EXAMPLES:
List the social media platforms that you will be posting content on.
TIPS AND GUIDES
USER-GENERATED CONTENT
POLLS AND GIVEAWAYS
Description
Description
Social Media Plan
Social Media Plan
Add a table slide that will summarize your goals, the initiatives that will accomplish them, and the implementation timeline.
GOALS:
TO DO LIST:
DATE:
reach 5,000 Facebook followers
increase conversion rate on social media platforms
generate more revenue with holiday sales
post three times a week on company Facebook page
Q2
update company account bio and about us copy
promote sales through Facebook ads
Q3
Q4
Content Assets
Content Assets
ASSET EXAMPLES:
List the content assets that you can leverage for your social media campaign.
INFOGRAPHICS
DOWNLOADABLE CHECKLISTS
PRE-RECORDED GUIDE AND REVIEW VIDEOS
User Generated Campaigns
User Generated Campaigns
List upcoming campaigns that will leverage user-generated content such as reviews or contest submissions.
CAMPAIGN #1
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CAMPAIGN #2
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CAMPAIGN #3
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CAMPAIGN #4
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Brand Keywords and Hashtags
Brand Keywords and Hashtags
List your most popular brand keywords and hashtags that will extend campaign reach.
BRAND KEYWORD #1
BRAND HASHTAG #1
BRAND HASHTAG #2
BRAND KEYWORD #2
Budget
Budget
EXPENSES TO CONSIDER INCLUDING IN YOUR BUDGET:
List the key expenses that make up the majority of your total social media budget.
$500/MONTH
Freelance social media manager
Facebook ads
Buffer scheduling software
$10,000/MONTH
$120/YEAR
Budget
List the key expenses that make up the majority of your total social media budget.
EXPENSES TO CONSIDER INCLUDING IN YOUR BUDGET:
$120/YEAR
$10,000/MONTH
$500/MONTH
Freelance social media manager
Facebook ads
Buffer scheduling software
