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Content strategy presentation

Prepared by: ​[Sender.FirstName][Sender.LastName]

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[Sender.FirstName][Sender.LastName][Sender.Email][Sender.Company]

Table of contents

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1. Why Content? 2. Where We Are 3. Content Objectives 4. Goals and KPIs 5. Brand Message 6. Target Personas 7. Content Funnels 8. Content Types 9. Target Keywords 10. Competitors 11. Content marketing plan 12. Content Channels 13. Content Creation Process 14. Team 15. Budget 16. FAQs

Why content?

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1

why content?

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“The key with blogging is to lay it all out there because sooner or later people are going to know what you know, so might as well be the first one to share the information and get credit for it.”

CONTENT MARKETING IS ALL ABOUT PROVIDING VALUE TO YOUR AUDIENCE IN THE FORM OF SHARING KNOWLEDGE. IN RETURN, YOU'LL GET A LOYAL CUSTOMER BASE THAT KEEPS COMING BACK TO YOUR COMPANY WEBSITE AGAIN AND AGAIN.

~NEIL PATEL

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Where we are

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2

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Where we are

2

Create a list of your achievements to date and the current state of your content marketing. Include the relevant KPIs that relate to your past success and will be used to measure future impacts.

THE STATE OF [Sender.Company] CORPORATION'S CURRENT MARKETING LANDSCAPE:

TRAFFIC:

total number of monthly website visitors.

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RETENTION:

AUTHORITY:

ratio of new website visitors to returning website visitors.

the domain authority (Moz) or domain rating (Ahrefs) for your website.

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Content objectives

3

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Content objectives

3

In the content objectives slide, specify the objectives and tangible outcomes you want to accomplish through content marketing efforts.

[Sender.Company] CORPORATION WILL

PURSUE THE FOLLOWING

CONTENT OBJECTIVES:

IMPROVED SEO AND HIGHER RANKING IN SERPS

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HIGHER CLICK-THROUGH RATE FROM BLOG TO HOMEPAGE

CONVERT X% OF WEBSITE VISITORS INTO LEADS ON YOUR CRM

SURPASS DOMAIN AUTHORITY OR DOMAIN RATING OF 50

SPREAD BRAND AWARENESS AND AUTHORITY

IMPROVE CUSTOMER RETENTION

BUILDING AN AUDIENCE

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Goals and KPIs

4

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Goals and KPIs

4

State all your goals for content marketing and the KPIs (key performance indicator metrics) that you'll use to measure the success of such efforts.

YOUR CONTENT GOALS SLIDE COULD INCLUDE:

BRAND AWARENESS/ORGANIC TRAFFIC/SOCIAL MEDIA ENGAGEMENT

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LEAD GENERATION/# OF CONVERSIONS FROM BLOG POST CTAS

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BUILDING AN AUDIENCE/MAILING LIST GROWTH/SOCIAL MEDIA FOLLOWER COUNT

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ESTABLISHING AUTHORITY/HIGH DA/DR BACKLINKS/LINKEDIN ENGAGEMENT

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CUSTOMER RETENTION/CHURN RATE/NET PROMOTER SCORE

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IMPROVE SEO/HIGHER DA/DR RATING/NUMBER OF TARGET KEYWORDS YOU RANK FOR

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Brand Message

5

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Brand Message

5

Define the brand image you want to build for your company through the content you produce.

AT ALL LEVELS OF OUR CONTENT STRATEGY, ABC CORPORATION WANTS TO PROJECT KEY VALUES OF:

FRIENDLINESS

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CREDIBILITY

EXPERTISE

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TRUST

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Target Personas

6

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Target Personas

6

KEY CRITERIA FOR ABC CORPORATION'S TARGET PERSONA:

AGE

Identify the personas and audiences that your content should target

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GENDER

LOCATION

Age

Gender

Location

POSITION / INCOME

BIO

(50 WORDS)

CAREER / LIFE GOALS

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Postion

Description

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Integer eget tempor erat. Maecenas sagittis purus nec risus ornare, eu consequat felis luctus.

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Content Funnels

7

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Content Funnels

7

Select which funnels you'll emphasize in your content marketing.

FOUR CONTENT FUNNELS ABC CORPORATION USES:

EVALUATION

COMMITMENT

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AWARENESS

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INTEREST

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Content Types

8

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Content Types

8

Plot the types of content you'll produce and publish.

TYPES OF CONTENT ABC CORPORATION PUBLISHES:

HOW-TO/GUIDE ARTICLES

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REVIEW/COMPARISON ARTICLES

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CASE STUDIES

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WHITEPAPERS

INFOGRAPHICS

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TEMPLATES

LISTICLES

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VIDEOS

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Target Keywords

9

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Target Keywords

9

List the keywords you want to rank for in organic SERPs.

KEYWORDS ABC CORPORATION WANTS TO RANK FOR:

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ABC CORPORATION

ABC CORPORATION PRICING

ABC CORPORATION SOLUTIONS

CONTACT ABC CORPORATION

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Competitors

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Competitors

10

List your top competitors and their approach to content strategy.

FACTORS ABC CORPORATION CONSIDERS DURING COMPETITOR ANALYSIS:

COMPETITOR #1

Their top 10 articles

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Keywords they rank for

The tone of their content

Platforms they're most active on

Types of content they produce

Keywords they rank for

Their top 10 articles

Their top 10 articles

The tone of their content

The tone of their content

Keywords they rank for

Platforms they're most active on

Platforms they're most active on

Types of content they produce

Types of content they produce

COMPETITOR #2

COMPETITOR #3

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Content marketing plan

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Content marketing plan

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IDENTIFY YOUR MARKETING PLAN INITIATIVES AND THE GOALS THEY'LL ACCOMPLISH.

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INCREASE ORGANIC TRAFFIC BY X

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GROW FACEBOOK PRESENCE TO X

BUILD BRAND AUTHORITY WITH X

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Content Channels

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Content Channels

12

Rank the content channels you'll be publishing on (in order of importance).

CHANNELS ABC CORPORATION PUBLISHES ON:

FACEBOOK

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TWITTER

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LINKEDIN

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Content creation process

13

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Content Creation Process

13

Rank the content channels you'll be publishing on (in order of importance).

ABC CORPORATION'S FOUR STAGES OF CONTENT CREATION:

WRITING

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EDITING

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PUBLISHING

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RESEARCH

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team

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Team

14

State the size of the team and the roles of each member.

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TEM CAPACITY:

Number

# OF MEMBERS:

Number

ROLES:

Role

Role

Role

NAME SURNAME

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NAME SURNAME

NAME SURNAME

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Budget

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Budget

15

Break down the content budget into itemized recurring expenses.

ABC CORPORATION'S CONTENT EXPENSES:

Keyword research software subscription

Freelance writer

$XXX/M

$XXX/M

Content Strategy Presentation

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