Content Mapping Template
Created by:
[Sender.FirstName][Sender.LastName] [Sender.Company]
Prepared for:
[Client.FirstName][Client.LastName]
[Client.Company]
Buyer personas
Persona 1 name:(Add your primary persona’s name here)
Background & demographics
(Add information about a standard customer. What is your persona’s typical age? Gender? Where do they live? What’s their level of income? What occupations do they usually have?)
Identifiers
(Add detail about your persona’s preferred forms of communication, i.e., social media, email, blogs, text messages, apps, etc.? What mediums are they spending most of their time on?)
Goals
(What’s your persona’s primary goal as it relates to the industry you’re in? What does your buyer persona hope to accomplish?)
Challenges
(What are the primary obstacles getting in the way of your persona accomplishing their goals?)
Common objections
(What are some potential reasons someone would choose not to buy your product/service?)
Persona 2 name:(Add your primary persona’s name here)
Background & demographics
(Add information about a standard customer. What is your persona’s typical age? Gender? Where do they live? What’s their level of income? What occupations do they usually have?)
Identifiers
(Add detail about your persona’s preferred forms of communication, i.e., social media, email, blogs, text messages, apps, etc.? What mediums are they spending most of their time on?)
Goals
(What’s your persona’s primary goal as it relates to the industry you’re in? What does your buyer persona hope to accomplish?)
Challenges
(What are the primary obstacles getting in the way of your persona accomplishing their goals?)
Common objections
(What are some potential reasons someone would choose not to buy your product/service?)
Persona 3 name:(Add your primary persona’s name here)
Background & demographics
(Add information about a standard customer. What is your persona’s typical age? Gender? Where do they live? What’s their level of income? What occupations do they usually have?)
Identifiers
(Add detail about your persona’s preferred forms of communication, i.e., social media, email, blogs, text messages, apps, etc.? What mediums are they spending most of their time on?)
Goals
(What’s your persona’s primary goal as it relates to the industry you’re in? What does your buyer persona hope to accomplish?)
Challenges
(What are the primary obstacles getting in the way of your persona accomplishing their goals?)
Common objections
(What are some potential reasons someone would choose not to buy your product/service?)
Persona #1 Name:
(Add your first persona’s name here)
Problem/opportunity that this persona needs help with:
(Explain the primary needs, challenges, or goals of your first persona here to keep it at the center of your mind as you begin generating content options.)
Lifecycle Stage
Awareness
Have become cognizant of and expressed symptoms of a potential need or problem.
Content ideas for the awareness stage
(Insert your content ideas for this persona while they're in the awareness stage here)
Consideration
Have clearly defined and given a name to their need or problem.
Content ideas for the consideration stage
(Insert your content ideas for this persona while they're in the consideration stage here)
Decision
Have defined their strategy for approach, method, or solution.
Content ideas for the decision stage
(Insert your content ideas for this persona while they're in the decision stage here)
Persona #2 Name:
(Add your first persona’s name here)
Problem/opportunity that this persona needs help with:
(Explain the primary needs, challenges, or goals of your first persona here to keep it at the center of your mind as you begin generating content options.)
Lifecycle Stage
Awareness
Have become cognizant of and expressed symptoms of a potential need or problem.
Content ideas for the awareness stage
(Insert your content ideas for this persona while they're in the awareness stage here)
Consideration
Have clearly defined and given a name to their need or problem.
Content ideas for the consideration stage
(Insert your content ideas for this persona while they're in the consideration stage here)
Decision
Have defined their strategy for approach, method, or solution.
Content ideas for the decision stage
(Insert your content ideas for this persona while they're in the decision stage here)
Persona #3 Name:
(Add your first persona’s name here)
Problem/opportunity that this persona needs help with:
(Explain the primary needs, challenges, or goals of your first persona here to keep it at the center of your mind as you begin generating content options.)
Lifecycle Stage
Awareness
Have become cognizant of and expressed symptoms of a potential need or problem.
Content ideas for the awareness stage
(Insert your content ideas for this persona while they're in the awareness stage here)
Consideration
Have clearly defined and given a name to their need or problem.
Content ideas for the consideration stage
(Insert your content ideas for this persona while they're in the consideration stage here)
Decision
Have defined their strategy for approach, method, or solution.
Content ideas for the decision stage
(Insert your content ideas for this persona while they're in the decision stage here)
[Client.FirstName][Client.LastName]
[Sender.FirstName][Sender.LastName]
