New Product Introduction Presentation
Created by:
[Sender.FirstName][Sender.LastName]
[Sender.Email][Sender.Company]
Table of Contents
01. Agenda 02. Why new product 03. Vision 04. Objectives 05. Market Research
06. Market Scope 07. Competitive research 08. USP 09. Product’s business model 10. Pricing
11. Messaging & positioning 12. Target personas 13. Success metrics 14. Distribution channels 15. Launch activities
Add your product agenda and key highlights
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A good place to start a product launch presentation is with the overall objective.
Our company is launching a new product soon, and this is what you want to accomplish by the end of the launch.
Why New Product
Explain the value your new product provides or the opportunity it's capitalizing on.
My product will cater to an underserved market
It's solving a problem that most people deal with on a daily basis
It will be cheaper than competitors while providing more features
Add your vision for the new product in this slide.
Vision
Objectives
Capture
Market share from competitors
Increase
Conversions from your brand audience
Become
A reputable authority in the industry
Revenue Growth
Illustrates sales increases over time
Market Research
Add a market research slide with insights that you've acquired through focus groups, customer surveys, and other methods
How many people are interested in your product
How much they're willing to pay
Which improvements they'd like to see in the final version
Market Scope
Size
List the criteria for your total addressable market (TAM)
Short description of the item.
Geography
Short description of the item.
Share
Short description of the item.
Maturity
Short description of the item.
Competitive Research
Include the factors that give your product advantages or disadvantages over competitors.
| Price | Features | Target Market | Brand Reputation |
|---|---|---|---|---|
[Sender.Company] | | | | |
Competitor Name | | | | |
Competitor Name | | | | |
Competitor Name | | | | |
Competitor Name | | | | |
Competitor Name | | | | |
USP
Higher-quality construction
More features at a lower cost
Easier to use
Product’s Business Model
Insert a product business model slide outlining the path to profitability for your new product.
Business models:
business-to-business (B2B)
business-to-consumer (B2C)
business-to-government (B2G)
Subscription-based (SaaS, cloud-hosted, or streaming services)
On-demand (food delivery, ridesharing, couriers, etc.)
Pricing
Specify the planned launch price for your product as well as the general price range it could sell at (to account for post-launch pricing adjustments).
$XX.XXX
Planned launch price
$XX.XXX
General price range
$XX.XXX
Post-launch pricing
Messaging and Positioning
Market leader with X years of experience providing (product type) to (industry).
Target Personas
Age: XX-XX
Gender: Male/Female
Location: XXXXXX
Position / Income: $XX.XXX
Bio: Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et.
Career / Life goals:
Age: XX-XX
Gender: Male/Female
Location: XXXXXX
Position / Income: $XX.XXX
Bio: Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et.
Career / Life goals:
Success Metrics
List the success metrics and KPIs (key performance indicators) for measuring your product's post-launch performance.
XX.XXX
XX.XXX
$XX.XXX
$XX.XXX
of units sold
of subscription signups
Revenue generated in the first year
Recurring revenue from the product
Distribution Channels
List the channels that you'll use to advertise the product launch and sell the product post-launch.
Website
Amazon
Google ads
Facebook ads
Magazines
TV commercials
Launch Activities
List the key steps in your product launch roadmap and the overall timeframe.
Q1
Q2
Q3
Q4
Complete first round of focus groups
Complete beta testing
• Finalize prototype • Begin manufacturing
Ship pre-orders
