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New Product Introduction Presentation

Created by:

​[Sender.FirstName]​[Sender.LastName] ​

​[Sender.Email][Sender.Company]​

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Table of Contents

01. Agenda 02. Why new product 03. Vision 04. Objectives 05. Market Research

06. Market Scope 07. Competitive research 08. USP 09. Product’s business model 10. Pricing

11. Messaging & positioning 12. Target personas 13. Success metrics 14. Distribution channels 15. Launch activities

Add your product agenda and key highlights

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A good place to start a product launch presentation is with the overall objective.

Our company is launching a new product soon, and this is what you want to accomplish by the end of the launch.

How to start your product launch presentation?

A good place to start a product launch presentation is with the overall objective; our company is launching a new product soon, and this is what you want to accomplish by the end of the launch.

Why New Product

Explain the value your new product provides or the opportunity it's capitalizing on.

My product will cater to an underserved market

It's solving a problem that most people deal with on a daily basis

It will be cheaper than competitors while providing more features

How to write a new product vision?

The best way to communicate a new product vision is to use inspiring, emotional language, in order to pump the audience up for the new product, the things it can do, and the success it will bring the company. This is the pitch to get all the relevant stakeholders on board and excited.

Add your vision for the new product in this slide.

Vision

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How to set product roadmap objectives?

When choosing which goals to include in your product objective slide, make sure they: can be impacted by this specific product, tie into core business interests, are realistic and achievable

Objectives

Capture

Market share from competitors

Increase

Conversions from your brand audience

Become

A reputable authority in the industry

Revenue Growth

Illustrates sales increases over time

How to perform market research for new product?

Before launching a new product, it’s important that you perform both quantitative and qualitative research so you can make data-driven decisions. This includes finding out how many people are interested in your product, how much they’re willing to pay, which improvements they’d like to see in the final version, and more. Include all of these details in the market research slide.

Market Research

Add a market research slide with insights that you've acquired through focus groups, customer surveys, and other methods

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How many people are interested in your product

How much they're willing to pay

Which improvements they'd like to see in the final version

Market Scope

Size

List the criteria for your total addressable market (TAM)

Short description of the item.

Geography

Short description of the item.

Share

Short description of the item.

Maturity

Short description of the item.

Competitive Research

Include the factors that give your product advantages or disadvantages over competitors.

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Price

Features

Target Market

Brand Reputation

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Competitor Name

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Competitor Name

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Competitor Name

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Competitor Name

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Competitor Name

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How to differentiate yourself from competitors?

A few ways to differentiate your product from competitors are to use better packaging, be better than alternative products on the market, and avoid comparing yourself to competitors in the first place (the Apple approach to product launches).

USP

Higher-quality construction

More features at a lower cost

Easier to use

How to present a new product business model?

When presenting the business model for your new product, be sure to explain why you chose that specific model and why it would be more effective compared to other models.
Example: our upcoming software product will require frequent feature updates and bug fixes, but a subscription-based model will cover costs during the development cycle while also providing recurring revenue streams

Product’s Business Model

Insert a product business model slide outlining the path to profitability for your new product.

  • Business models:

  • business-to-business (B2B)

  • business-to-consumer (B2C)

  • business-to-government (B2G)

  • Subscription-based (SaaS, cloud-hosted, or streaming services)

  • On-demand (food delivery, ridesharing, couriers, etc.)

Pricing

Specify the planned launch price for your product as well as the general price range it could sell at (to account for post-launch pricing adjustments). ​

$XX.XXX

Planned launch price

$XX.XXX

General price range

$XX.XXX

Post-launch pricing

Messaging and Positioning

Market leader with X years of experience providing (product type) to (industry).

Target Personas

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Age: XX-XX

Gender: Male/Female

Location: XXXXXX

Position / Income: $XX.XXX

Bio: Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et.

​Career / Life goals:

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Age: XX-XX

Gender: Male/Female

Location: XXXXXX

Position / Income: $XX.XXX

Bio: Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et.

Career / Life goals:

How to define success metrics for a new product launch?

When choosing the success metrics for your product, make sure they align with your core goals. If your goal is to generate more recurring revenue, then tracking KPIs like MRR (monthly recurring revenue) and ARR (annual recurring revenue) would make the most sense.

Success Metrics

List the success metrics and KPIs (key performance indicators) for measuring your product's post-launch performance.

XX.XXX

XX.XXX

$XX.XXX

$XX.XXX

of units sold

of subscription signups

Revenue generated in the first year

Recurring revenue from the product

Distribution Channels

List the channels that you'll use to advertise the product launch and sell the product post-launch.

  • Website

  • Amazon

  • Google ads

  • Facebook ads

  • Magazines

  • TV commercials

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Launch Activities

List the key steps in your product launch roadmap and the overall timeframe.

Q1

Q2

Q3

Q4

Complete first round of focus groups

Complete beta testing

• Finalize prototype • Begin manufacturing

Ship pre-orders

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FAQ

  • A new product launch presentation slide deck can provide a high-level summary of your vision, target market, and success metrics for the upcoming product.

  • Every new product launch presentation template should include market research insights, pricing, target personas, its unique selling points, and the distribution channels that it will use.

  • Ensure your new product presentation clarifies the why, what, and how behind its launch strategy. In short, you need to elaborate on its reason for existing and its method of profitability.

  • A new product introduction presentation needs to focus on the problem that your product is solving, its business model for driving revenue, and the demographic that it will target post-launch.

  • Your product presentation slides should include data about competitors, pricing, demographics, target personas, success metrics, and your vision for the product post-launch.

New Product Introduction Presentation

Create your winning product launch presentation using our free editable template that features all the slides you need.

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