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New Product Introduction Presentation

Created by:

[Sender.FirstName][Sender.LastName]

[Sender.Email][Sender.Company]

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Table of Contents

01. Agenda 02. Why new product 03. Vision 04. Objectives 05. Market Research

06. Market Scope 07. Competitive research 08. USP 09. Product’s business model 10. Pricing

11. Messaging & positioning 12. Target personas 13. Success metrics 14. Distribution channels 15. Launch activities

Add your product agenda and key highlights

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  • Highlighted Item

  • Highlighted Item

  • Highlighted Item

A good place to start a product launch presentation is with the overall objective.

Our company is launching a new product soon, and this is what you want to accomplish by the end of the launch.

Why New Product

Explain the value your new product provides or the opportunity it's capitalizing on.

My product will cater to an underserved market

It's solving a problem that most people deal with on a daily basis

It will be cheaper than competitors while providing more features

Add your vision for the new product in this slide.

Vision

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Objectives

Capture

Market share from competitors

Increase

Conversions from your brand audience

Become

A reputable authority in the industry

Revenue Growth

Illustrates sales increases over time

Market Research

Add a market research slide with insights that you've acquired through focus groups, customer surveys, and other methods

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How many people are interested in your product

How much they're willing to pay

Which improvements they'd like to see in the final version

Market Scope

Size

List the criteria for your total addressable market (TAM)

Short description of the item.

Geography

Short description of the item.

Share

Short description of the item.

Maturity

Short description of the item.

Competitive Research

Include the factors that give your product advantages or disadvantages over competitors.

Price

Features

Target Market

Brand Reputation

[Sender.Company]

Competitor Name

Competitor Name

Competitor Name

Competitor Name

Competitor Name

USP

Higher-quality construction

More features at a lower cost

Easier to use

Product’s Business Model

Insert a product business model slide outlining the path to profitability for your new product.

  • Business models:

  • business-to-business (B2B)

  • business-to-consumer (B2C)

  • business-to-government (B2G)

  • Subscription-based (SaaS, cloud-hosted, or streaming services)

  • On-demand (food delivery, ridesharing, couriers, etc.)

Pricing

Specify the planned launch price for your product as well as the general price range it could sell at (to account for post-launch pricing adjustments). ​

$XX.XXX

Planned launch price

$XX.XXX

General price range

$XX.XXX

Post-launch pricing

Messaging and Positioning

Market leader with X years of experience providing (product type) to (industry).

Target Personas

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Age: XX-XX

Gender: Male/Female

Location: XXXXXX

Position / Income: $XX.XXX

Bio: Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et.

Career / Life goals:

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Age: XX-XX

Gender: Male/Female

Location: XXXXXX

Position / Income: $XX.XXX

Bio: Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et.

Career / Life goals:

Success Metrics

List the success metrics and KPIs (key performance indicators) for measuring your product's post-launch performance.

XX.XXX

XX.XXX

$XX.XXX

$XX.XXX

of units sold

of subscription signups

Revenue generated in the first year

Recurring revenue from the product

Distribution Channels

List the channels that you'll use to advertise the product launch and sell the product post-launch.

  • Website

  • Amazon

  • Google ads

  • Facebook ads

  • Magazines

  • TV commercials

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Launch Activities

List the key steps in your product launch roadmap and the overall timeframe.

Q1

Q2

Q3

Q4

Complete first round of focus groups

Complete beta testing

Finalize prototype •Begin manufacturing

Ship pre-orders

New product launch Presentation Template

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Use this template — free