Product Launch Marketing Plan Template
Free Product Launch
The purpose of this product launch marketing plan is to aid in planning the product launch process for the company's new product to enter a new or current market. The plan shall define, create, feature, and execute key company initiatives during the product launch planning process. Most importantly, the product launch marketing plan shall provide the guidelines for all aspects of the product launch and evaluate the plan's success.
[Sender.Company] shall launch a new product, the [Product.Name] on (Launch day) to diversify revenue streams and meet new target customers. While the product development team will handle all aspects of product manufacturing and packaging, the [Sender.Company] product marketing team will support all other teams and aspects of the successful product launch project.
Within the product marketing team, the public relations team will be responsible for managing and supporting product launch focus groups, post-launch surveys, press release creation, press release distribution, and media monitoring software. The content creation team will create all written and visual messaging tools for the product launch plan, including key phrases. The advertising team will create and place all paid media in digital, print, and social outlets.
The employee training team will handle all aspects of employee education, messaging, and management of new information. All product launch teams will report directly to the Vice President of Marketing.