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Created by

​[Sender.FirstName][Sender.LastName][Sender.Company]​

Prepared for​

​[Client.FirstName][Client.LastName][Client.Company]​

Affiliate Marketing Proposal

If you’ve already drafted your affiliate proposal and are ready to seal the deal, make it official with our Affiliate Program Contract Template for a legally sound and secure partnership.

Who we are

​[Sender.Company] is a proven leader in affiliate marketing. We have a track record of optimizing our clients’ current affiliate platform to help them realize an average increase in clicks, conversions, revenue, and average order value. Our affiliate strategy is tailored for each client depending on the goals set forth by the client and include a combination of publisher recruitment and commission optimization.

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Clients

Use this section to provide examples of clients that you have worked with in the past. To increase the effectiveness of this section, provide case studies and testimonials that explain how great you really are!

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Client Name

Client Company

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Client Name

Client Company

Research & Planning

Based on preliminary findings of [Client.Company]’s current affiliate program within [Affiliate Network], we have put together the following recommendations to ensure optimum performance:

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One of the first things [Sender.Company] will do is analyze the publishers that are currently within [Client.Company]’s affiliate network to determine the top performers and optimize the offers and content provided to those publishers. We will maintain open communication with the top performers to ensure that they always have what they need to properly promote [Client.Company].

We will work directly with one or two trusted publishers and allow them the exclusive rights for trademark plus bidding. These publishers specialize in trademark plus terms and operate in a manner that will optimize your paid search campaigns as well as your affiliate program.

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With the assistance of [Client.Company]’s IT team, we will create custom parameters that will allow us to set different commission rates for different products to ensure that you always see a positive return on all affiliate-generated sales. We will also set different commission rates for the different types of publishers. For example, we will set a higher commission rate for content and loyalty publishers and a lower commission rate for coupon publishers. In setting these commission parameters, we will ensure that you are not only seeing an increase in sales and revenue, but in your overall return as well.

Content Creation

Use this section to outline your strategy for bringing in the most revenue for each type of affiliate.

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There are several things to keep in mind when creating deals and offers for your publishers. We have found the most effective way to communicate your brand/product offerings is by publisher group:

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Content Publishers

The best way to ensure that content publishers have everything they need to promote your company and begin to generate sales is to set up a live data feed to your affiliate network. In doing this, content publishers will be able to see the products that you offer along with the prices of those products and will use that information to promote your company and drive visitors to your website. Because content publishers promote your products rather than discounts, we will push out higher commission rates than we will for coupon publishers

2

Coupon Publishers

Coupon publishers promote your company by posting discounts and coupon codes for customers to find and apply to their online orders. To determine the best offers for your business, we will conduct an in-depth competitive analysis to find out what deals and discounts your top competitors are providing to ensure that you always remain competitive within the affiliate channel.

3

Loyalty Publishers

Loyalty Publishers offer customers cash back for purchases and promote both products and discounts. We will put in place a combination of the strategies outlined above to ensure that your program is successful across all publisher groups.

Schedule & Goals

We will schedule time with [Client.Company] on a weekly basis to discuss publisher and offer performance and compare that performance to the goals that we will set upon the signing of this agreement.

The following depicts the total monthly cost breakdown for [Sender.Company] to manage [Client.Company]’s affiliate marketing program.

Flat Monthly Rate

Commission Rate

Length of Contract

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By signing below, [Client.Company] enters into an agreement for services from [Sender.Company] to commence immediately. [Client.Company] has sole discretion over this contract, and will provide [Sender.Company] with 30 days’ notice upon termination.

​[Sender.Company]

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Signature
MM / DD / YYYY

​[Sender.FirstName]​[Sender.LastName]​

​[Client.Company]

​

Signature
MM / DD / YYYY

​[Client.FirstName]​[Client.LastName]​

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FAQ

  • Online product sales made as part of affiliate marketing earn you a commission. The Amazon affiliate program has seen several evolutions and is perhaps one of the biggest and most well-known instances of an affiliate programme out there. At the moment, it goes under the name of the Amazon Associate program. The affiliate program enables very specific communications between parties.

  • Affiliate marketing is one of the most prominent trends we see. In 2023, there will be more efforts and expenditures for affiliate marketing. Influencer Marketing Hub predicts that global affiliate marketing spend will reach $15.7 billion by 2024. According to Statista, the US affiliate marketing business will be valued at $8.2 billion in 2022, a growth of more than 10% from 2021.

  • The goal of an affiliate marketing proposal should be to provide the finest client experience. To persuade the customer of your expertise, include details about your clients and information about both your content creation process and your research and planning process. Include details about your schedules, goals, and fees. End with an acceptance form.

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