Marketing Campaign

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Prepared by:

[Sender.FirstName][Sender.Email]

[Sender.LastName][Sender.Company]

1. Marketing Campaign Concept

2. Product Marketing Campaign

3. Brand Development Campaign

4. User-Generated Content

Campaign

5. Email Marketing Campaign

6. Social Media Campaign

7. Revenue Campaign

8. Paid Marketing Campaign

9. Marketing Campaign Objectives

10. Customer Audience

11. Goals and KPIs

12. Budget

13. Timeline

14. Promotion

15. CTA

Marketing Campaign Concept

Tell your audience the overall concept of the marketing campaign and what type of campaign it will be

  • product marketing

  • brand development

  • user-generated content

  • email marketing

  • social media

  • paid marketing campaign

Product Marketing Campaign

Briefly outline how you plan to drive demand among new and existing customers for the product being promoted.

Campaign

Scope

Goal

KPI

Brand Development Campaign

Tell your audience the story that you'll

be using to increase brand awareness and improve brand reception in the minds of your target consumers.

Campaign

Scope

Goal

KPI

User-Generated Content Campaign

Explain how your campaign will get fans and customers to create and share social media content that features your product or service.

Campaign

Scope

Goal

KPI

Email Marketing Campaign

Share details on the specific email messages that will be deployed over a period of time

and what the purpose is that they'll be trying to accomplish.

Campaign

Scope

Goal

KPI

Social Media Campaign

Reveal how you'll be using social media marketing to accomplish a specific business goal.

Campaign

Scope

Goal

KPI

Revenue Campaign

Demonstrate how the strategy that will be used in your marketing campaign will have a direct impact on the company's revenue goals.

Campaign

Scope

Goal

KPI

Paid Marketing Campaign

Identify which advertising platforms you'll use e.g. Google, Facebook, etc. to drive impressions, leads, purchases, or another desired result.

Campaign

Scope

Goal

KPI

Marketing Campaign Objectives

Share some of the key objectives you hope to accomplish through this marketing campaign.

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Increase brand awareness in North America

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Drive XX% increase

in sales

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Collect more than

X,XXX leads

Customer Audience

Give a brief overview of the people you'll be targeting with this campaign including representative key buyer persona criteria.

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Name:

Jane

About:

(Personality, interests, lifestyle, etc.)

Gender:

Desires:

(Wants and needs)

Age:

Location:

Goals and KPIs

List some of the primary goals of the marketing campaign and how you'll be measuring progress towards those goals with key performance metrics (KPIs).

Campaign

Scope

Goal

KPI

Budget

Give an overview of the projected costs of the marketing campaign along with some specific examples of expenses you expect to incur.

Ad spend:

$50,000

Graphic design:

$5,000

Marketing software:

$2,500

Timeline

Lay out the estimated timeline for the campaign's launch, key progress markers, and conclusion.

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Marketing Consultants will have all assets ready for the launch of a Facebook marketing campaign by DATE.

By DATE, we expect to have spent 50% of our advertising budget and generated roughly X,XXX leads.

We expect to conclude the marketing campaign by DATE.

Promotion

List some of the marketing channels and tools you'll be using e.g. Twitter, Mailchimp, Hubspot, etc.

Tool 1

Tool 2

Tool 3

CTA

Craft a closing call-to-action for your audience to stir them to make a positive decision regarding the implementation of the marketing campaign.

Call-to-action

Marketing Campaign

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