Marketing Strategy Presentation
Prepared by:
[Sender.FirstName][Sender.LastName] [Sender.Email][Sender.Company]
Table of Contents
3. Business Summary 4. Value Proposition 5. Brand Positioning 6. Where We Are 7. Competitors 8. Target Market 9. Buyer Persona 10. Marketing Strategy Objectives
11. Goals & KPIs 12. Marketing Strategy Vitals 13. Marketing Strategy: 4Ps 14. Marketing Strategy Plan 15. Timeline 16. Tools and Channels 17. Budget
Business Summary
[Sender.Company]'s Consulting is the #1 choice for eCommerce companies looking to…
20
100
3
300+
Years in business
Employees
Offices in North America, Europe, and Asia
Clients
Highly tailored solutions based on extensive industry insights
Value Proposition
As one of the longest-running eCommerce consulting firms in the world, we provide…
A high-end eCommerce consultancy that generates market-leading ROI
Brand Positioning
[Sender.Company]'s Consulting's mission is to be known in the eCommerce industry as a premium solution that…
Key marketing metrics:
XX%
$XX,XXX
$X.X
XX%
X.X%
XXX,XXX
XX%
Organic Traffic
Monthly Ad Spend
CPM
CTR
Conversion Rate
Subscribers on Email List
Open Rate on Marketing Emails
Where We Are
Competitors:
Company Name | Employees | Clients | Best Feature | Services | Pricing | Reviews |
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Target Market
XX-XX
USA, Australia, Canada
Manager, courier
Age:
Location:
Position:
Gender:
Income:
Education:
XX-XX
High School, College
$XX-XXX
Buyer Persona
Name: (Make something up) About: (Personality, interests, lifestyle, etc.) Desires: (Your buyer's wants and needs)
Name: (Make something up) About: (Personality, interests, lifestyle, etc.) Desires: (Your buyer's wants and needs)
Name: (Make something up) About: (Personality, interests, lifestyle, etc.) Desires: (Your buyer's wants and needs)
Marketing Strategy Objectives
Obtain new customers
Strengthen relationships with current customers
Increasing NRR by XX%
Increase sales by XX%
1
2
3
4
Goals and KPIs
Goals
KPIs
• Increase brand awareness • Boost brand engagement • Increase website traffic • Establish industry authority • Generate quality leads • Acquire new clients • Increase customer value • Increase sales
• Cost per thousand impressions (CPM) • Customer acquisition cost (CAC) • Click through rate (CTR) • Conversion rate • Open rates • Lifetime value of a customer (LTV) • Return on investment (ROI) • Return on ad spend (ROAS)
Marketing Strategy Vitals
Powerful Graphics
Hard Data
Evidence of Results
Positive Testimonials
Product
Price
Place
Promotion
(Product or service?)
(Price range?)
(Physical or online?)
Promotion: (What audience how will you market to them?)
Marketing Strategy Plan
Generate high-quality leads
Acquire more customers using…
DATE
Goal
Initiative
By When
Timeline
• In MONTH, ABC Consulting plans to create a marketing funnel… • Subsequently, on DATE, the campaigns will begin… • Those leads will be converted into paying customers using… • This initiative is scheduled to begin on DATE and conclude on DATE
Event Name MM.DD.YYYY
Event Name MM.DD.YYYY
Event Name MM.DD.YYYY
Event Name MM.DD.YYYY
Event Name MM.DD.YYYY
Event Name MM.DD.YYYY
Channels:
Tools:
Google Ads, Facebook Ads, etc.
Google AdWords, Facebook Ad Manager, etc.
Budget
$5,000
$1,000
$2,500
Ad spend
Software
Contractors
