Skip to main content

e-Sign with PandaDoc

Marketing Strategy Presentation

Image 1

Prepared by:

​

​[Sender.FirstName]​[Sender.LastName] ​[Sender.Email][Sender.Company]​

Table of Contents

3. Business Summary 4. Value Proposition 5. Brand Positioning 6. Where We Are 7. Competitors 8. Target Market 9. Buyer Persona 10. Marketing Strategy Objectives

11. Goals & KPIs 12. Marketing Strategy Vitals 13. Marketing Strategy: 4Ps 14. Marketing Strategy Plan 15. Timeline 16. Tools and Channels 17. Budget

Business Summary

​[Sender.Company]'s Consulting is the #1 choice for eCommerce companies looking to… ​

20

100

3

300+

Years in business

Employees

Offices in North America, Europe, and Asia

​

Clients

How do you present a value proposition?

Your value proposition slide should feature a simple, no-brainer reason why a customer would choose your business. Start brainstorming by thinking about what separates you from your competitors and why customers typically choose you.

Highly tailored solutions based on extensive industry insights

Image 2

Value Proposition

As one of the longest-running eCommerce consulting firms in the world, we provide…

A high-end eCommerce consultancy that generates market-leading ROI

Brand Positioning

​[Sender.Company]'s Consulting's mission is to be known in the eCommerce industry as a premium solution that…

Image 3

Key marketing metrics:

Image 5

XX%

$XX,XXX

$X.X

XX%

X.X%

XXX,XXX

XX%

Organic Traffic

Monthly Ad Spend

CPM

CTR

Conversion Rate

Subscribers on Email List

Open Rate on Marketing Emails

Where We Are

How do you present a competitors analysis?

You probably know your main competitors off hand, but you’ll need to do a little more research to dig into their services, features, pricing, and reviews for this competitor analysis slide. Consider using PandaDoc’s competitor analysis template to gather all of the need-to-know information and keep it on file.

Competitors:

Company Name

Employees

Clients

Best Feature

Services

Pricing

Reviews

​

​

​

​

​

​

​

​

​

​

​

​

​

​

​

​

​

​

​

​

​

​

​

​

​

​

​

​

​

​

​

​

​

​

​

​

​

​

​

​

​

​

​

​

​

​

​

​

​

​

​

​

​

​

​

​

​

​

​

​

​

​

​

​

​

​

​

​

​

​

Target Market

Image 6
Image 7
Image 8
Image 9

XX-XX

USA, Australia, Canada

Manager, courier

Age:

Location:

Position:

Gender:

Income:

Image 10
Image 11

Education:

XX-XX

High School, College

$XX-XXX

How do you present a buyer persona for marketing strategy?

The best buyer personas are as close to real customers as possible. So, as you’re creating your buyer persona slide, think about some of your real customers and start compiling things they have in common. This will help you pinpoint the common traits your buyers share and create strong buyer personas.

Buyer Persona

Image 12
Image 13
Image 14

Name: (Make something up) About: (Personality, interests, lifestyle, etc.) Desires: (Your buyer's wants and needs) ​

Name: (Make something up) About: (Personality, interests, lifestyle, etc.) Desires: (Your buyer's wants and needs) ​

Name: (Make something up) About: (Personality, interests, lifestyle, etc.) Desires: (Your buyer's wants and needs) ​

How do you present marketing strategy objectives?

Be as clear and concise as possible when you’re outlining your objectives on your marketing strategy objectives slide. It should be immediately clear to whoever is reading this presentation what the goals are.

Marketing Strategy Objectives

Image 15
Image 16
Image 17
Image 18

Obtain new customers

Strengthen relationships with current customers

Increasing NRR by XX%

Increase sales by XX%

1

2

3

4

Goals and KPIs

Goals

KPIs

• Increase brand awareness • Boost brand engagement • Increase website traffic • Establish industry authority • Generate quality leads • Acquire new clients • Increase customer value • Increase sales

• Cost per thousand impressions (CPM) • Customer acquisition cost (CAC) • Click through rate (CTR) • Conversion rate • Open rates • Lifetime value of a customer (LTV) • Return on investment (ROI) • Return on ad spend (ROAS) ​

How do you define marketing strategy vitals?

Marketing strategy vitals go hand-in-hand with your brand identity. How do you want your prospects to see your brand in the marketplace? Work backwards from that point and you’ll be better able to figure out what the vital components of your strategy are for your marketing vitals slide.

Image 19
Image 20
Image 21
Image 22

Marketing Strategy Vitals

Powerful Graphics

Hard Data

Evidence of Results

Positive Testimonials

Product

Image 23

Price

Image 24
Image 25

Place

Promotion

Image 26
Image 27

(Product or service?)

(Price range?)

(Physical or online?)

Promotion: (What audience how will you market to them?) ​

How do you present a marketing strategy plan?

The marketing strategy plan slide is one of the most important parts of your presentation. It’s here where you clearly demonstrate what the goal is, how that goal will be accomplished, and when it will completed. We recommend spending most of your time making sure you get this slide right as it will help you with the rest of the deck.

Marketing Strategy Plan

Generate high-quality leads ​

Acquire more customers using…

​

DATE

​

Goal

Initiative

By When

Timeline

• In MONTH, ABC Consulting plans to create a marketing funnel… • Subsequently, on DATE, the campaigns will begin… • Those leads will be converted into paying customers using… • This initiative is scheduled to begin on DATE and conclude on DATE ​

Event Name MM.DD.YYYY

Event Name MM.DD.YYYY

Event Name MM.DD.YYYY

Event Name MM.DD.YYYY

Event Name MM.DD.YYYY

Event Name MM.DD.YYYY

Channels:

Image 28

Tools:

Google Ads, Facebook Ads, etc.

Google AdWords, Facebook Ad Manager, etc.

Image 29
Image 30

How do you end a marketing strategy presentation?

The bottom line is that dollars and cents matter. If you’re pitching a marketing strategy, the audience will want to have as close to accurate expense numbers as possible in order to be able to make an informed decision.

Budget

$5,000

$1,000

$2,500

Image 31
Image 32
Image 33

Ad spend

Software

Contractors

Image 34
Image 35
Image 36

Useful resources

Featured Templates
Sales Proposals
NDA Agreements
Operating Agreements
Service Agreements
Sales Documents
Marketing Proposals
Rental and Lease Agreements
Quote Templates
Business Proposals
Agreement Templates
Purchase Agreements
Contract Templates

FAQ

  • Use a marketing strategy presentation template (like this one) and then do thorough research to fill it out. You’ll want to identify your target market and buyer personas, competition, goals, KPIs, and the strategy you’ll use to accomplish your goals.

  • A strong marketing strategy presentation will give your audience top-to-bottom coverage that incorporates your objectives, target market, key metrics, budget, and the tools and methods you plan to use to hit your targets.  

  • Display a digital marketing strategy presentation (like this one) in a board room, one-on-one with key personnel, or via video calls. Ideally, you’ll want to present the strategy yourself rather than simply sending the deck for the recipient to review on their own.

  • The 6 main points of a winning marketing strategy can vary depending on who you ask, but they often include

    1. a compelling story,

    2. sufficient technical expertise,

    3. coordinated messaging,

    4. strong content marketing,

    5. winning product or service, and

    6. emphasis on branding over selling.

  • You can use our template to quickly create a marketing strategy deck that covers all of the essential points and will help you impress your audience.

Disclaimer

Materials (e.g. templates, educational articles, blog posts and informational content), made available through PandaDoc, including via any integrations, connectors, extensions, plugins, or third-party AI platforms (e.g. ChatGPT, Claude, or similar tools) are for general information purposes only and are provided "as is." These materials do not constitute legal, regulatory, or compliance advice and should not be construed as such. It is your responsibility to ensure materials meet your specific legal requirements. Consult a qualified attorney licensed in your jurisdiction before relying on these materials. PandaDoc disclaims all warranties, express or implied, including fitness for a particular purpose or non-infringement.

Related templates

Company Presentation Template

Company Presentation Template

Tell more about your company with our free company presentation template.

Business Plan Presentation

Business Plan Presentation

Show your business has potential and traction with this free business plan presentation template.

Case Study Presentation

Case Study Presentation

Showcase your expertise to win customers’ trust by customizing our free case study presentation template.

Financial Planning Presentation

Financial Planning Presentation

Present your financial planning with this free finance plan presentation template that you can customize in minutes.

available

Marketing Strategy Presentation

Used 5,093 times

4.5 Rating (2 reviews)

AI BadgeAI assistant included

Present your marketing strategy to your clients, management or team with this free editable presentation template.

Use this template — free
Use this template — free

Care to rate this template?

Your rating will help others.

Rate this template

Thanks for your rate!

Template preview
PandaDoc
PandaDoc
TemplatesPresentations
Close
TemplatesPresentations
Close
e-Sign with PandaDoc