Competitor Analysis Template
Created by:
[Sender.FirstName][Sender.LastName] [Sender.Title][Sender.Company]
Prepared for:
[Client.Company]
Competitor overview
(Audit any product or service that currently solves the problem your business is trying to solve, then write a brief profile of each competitor. You’re attempting to get an overview of the market landscape and your analysis goals without being too wordy.)
The following websites were reviewed:
[Сompetitor1.Company] (most direct competitor):
[Competitor2.Company] (most direct competitor):
[Сompetitor1.Company] is currently one of the most popular (business solutions, such as HR, payroll, Saas) solutions. Its success is driven by (why the company is succeeding, such as brand, company culture, or services) and its ability to (what else the company does right, such as bill a lot for a service or market well to customers).
[Competitor2.Company] is similar to [Client.Company] because (what makes this company similar to the Sender or Client company, such as software, brand, or workflow process). However, it doesn’t (what the similar solution lacks, like customer service or an active social media presence). As a (similar solution), it’s one of the best on the market.
Running: (Years in business)
CEO: (CEO name)
Size: (Number of employees)
Revenue: (Revenue per year)
Running: (Years in business)
CEO: (CEO name)
Size: (Number of employees)
Revenue: (Revenue per year)
[Competitor3.Company] (most direct competitor):
[Competitor3.Company] is specifically designed to (what the company was created for, like improving communication or workflow). While it isn’t a direct competitor to [Client.Company], their services align with it. Due to its implementation, it is seen as an alternative to [Client.Company] or (business competitor #1 or #2).
Running: (Years in business)
CEO: (CEO name)
Size: (Number of employees)
Revenue: (Revenue per year)
Market research: Industry trends/customer personas
(Extensive market research is often necessary to put together a customer persona. Gather information on your competitors, trends, and find ways you can grow.)
Consumer age group
12 – 17: (Percentage: male/female)
18 – 25: (Percentage: male/female)
26 – 30: (Percentage: male/female)
31 – 35: (Percentage: male/female)
36 – 40: (Percentage: male/female)
41 – 45: (Percentage: male/female)
46 – 50: (Percentage: male/female)
50 – 60: (Percentage: male/female)
60 or Older: (Percentage: male/female)
Primary consumer demographic
(Choose highest demographic on the list)
Average annual income of demographic
(Average income)
In this demographic:
(Percentage) live with parents.
(Percentage) live alone with no partner or dependents.
(Percentage) rent space and don’t own property.
(Percentage) care about the environment or other social issues.
(Percentage) have a postgraduate degree or plan to obtain one.
(Percentage) are politically concerned/active.
Secondary consumer demographic
(Choose second-highest demographic on the list)
Average annual income of demographic
(Average income)
In this demographic:
(Percentage) live with parents.
(Percentage) live alone with no partner or dependents.
(Percentage) rent space and don’t own property.
(Percentage) care about the environment or other social issues.
(Percentage) have a postgraduate degree or plan to obtain one.
(Percentage) are politically concerned/active.
Consumer market
As of (year), the consumer market is (growing/decreasing) in revenue and/or interest.
As of (year):
(Percentage) of consumers use Android.
(Percentage) of consumers use iOS.
(Percentage) of consumers use Linux.
As of (year), the volume share of the market belongs to the following demographics:
Medical: (Percentage)
Sports: (Percentage)
Personal: (Percentage)
Wellness: (Percentage)
(Demographic): (Percentage)
Other: (Percentage)
As of (year), our market is located in:
North America: (Percentage)
South America: (Percentage)
Europe: (Percentage)
Asia: (Percentage)
Africa: (Percentage)
Oceania: (Percentage)
Market overview
Based on the data, the (highest market demographic) is the priority as of (year), with planned expansion to (second and third highest demographics). [Client.Company] should develop (product/service name) to respond to buyer persona.
The (product/service name) will focus on (what will be developed in the next year, like wellness or personal assistance), whereas (product/service name) will focus on (what will be developed in the next year) as that is consistent with key trends in the market.
Market trend #1:
Market trend #2:
Based on data, we’re seeing a growing trend in (declare a growing trend in the market that [Client.Company] can participate in).
Based on data, we’re also seeing a growing trend in (declare a growing trend in the market that [Client.Company] can participate in).
Product/service feature comparison and SWOT analysis
(Use the table below to compare and contrast different products or services each competitor uses, has, and how well these features work for the company. Then, conduct a SWOT analysis (strength, weaknesses, opportunities, threats) to evaluate your competitive position.)
Product/Services Competitive Analysis
| [Сompetitor1.Company] | [Competitor2.Company] | [Competitor3.Company] |
|---|---|---|---|
Price | (Cost to buy) | (Cost to buy) | (Cost to buy) |
Service | (Service offered) | (Service offered) | (Service offered) |
Ease of Use | (0/10) | (0/10) | (0/10) |
Warranties | (Warranties offered) | (Warranties offered) | (Warranties offered) |
Brand Image | (Cute, friendly, etc.,) | (Cute, friendly, etc.,) | (Cute, friendly, etc.,) |
Customer support | (0/10 and features) | (0/10 and features) | (0/10 and features) |
Distribution | (Distribution channels) | (Distribution channels) | (Distribution channels) |
Number of Features | (Number) | (Number) | (Number) |
(Feature Name) | (Do they offer it? Y/N) | (Do they offer it? Y/N) | (Do they offer it? Y/N) |
(Feature Name) | (Do they offer it? Y/N) | (Do they offer it? Y/N) | (Do they offer it? Y/N) |
SWOT Analysis
| [Сompetitor1.Company] | [Competitor2.Company] | [Competitor3.Company] |
|---|---|---|---|
Strengths | (What they do right) | (What they do right) | (What they do right) |
Weaknesses | (What they could improve on) | (What they could improve on) | (What they could improve on) |
Opportunities | (How to improve on a competitor's weaknesses) | (How to improve on a competitor's weaknesses) | (How to improve on a competitor's weaknesses) |
Threats | (What is the competition doing better? What are they working on?) | (What is the competition doing better? What are they working on?) | (What is the competition doing better? What are they working on?) |
Additional Notes:
(Add any relevant notes about your analysis)
Social media comparison and SWOT analysis
(Fill out this table like the last, but focus on social media.)
Social Media Comparison
| [Сompetitor1.Company] | [Competitor2.Company] | [Competitor3.Company] |
|---|---|---|---|
Social Media Strategies | (Prominent strategies) | (Prominent strategies) | (Prominent strategies) |
Brand Image | (Cute, friendly, etc.,) | (Cute, friendly, etc.,) | (Cute, friendly, etc.,) |
(Y/N) | (Y/N) | (Y/N) | |
(Y/N) | (Y/N) | (Y/N) | |
(Y/N) | (Y/N) | (Y/N) | |
(Y/N) | (Y/N) | (Y/N) | |
(Y/N) | (Y/N) | (Y/N) | |
(Y/N) | (Y/N) | (Y/N) | |
Other | (Y/N) | (Y/N) | (Y/N) |
SWOT Analysis
| [Сompetitor1.Company] | [Competitor2.Company] | [Competitor3.Company] |
|---|---|---|---|
Strengths | (What they do right) | (What they do right) | (What they do right) |
Weaknesses | (What they could improve on) | (What they could improve on) | (What they could improve on) |
Opportunities | (How to improve on a competitor's weaknesses) | (How to improve on a competitor's weaknesses) | (How to improve on a competitor's weaknesses) |
Threats | (What is the competition doing better? What are they working on?) | (What is the competition doing better? What are they working on?) | (What is the competition doing better? What are they working on?) |
Additional Notes:
(Add any relevant notes about your analysis)
Website comparison and SWOT analysis
(Fill out this table like the last, but focus on website.)
Website Comparison
| [Сompetitor1.Company] | [Competitor2.Company] | [Competitor3.Company] |
|---|---|---|---|
Responsive Design | (Y/N) | (Y/N) | (Y/N) |
Ease to Use | (Y/N) | (Y/N) | (Y/N) |
Reviews | (Y/N) | (Y/N) | (Y/N) |
Search Navigation | (Y/N) | (Y/N) | (Y/N) |
Brand Image | (Y/N) | (Y/N) | (Y/N) |
SEO Content | (Y/N) | (Y/N) | (Y/N) |
Unique Content | (Y/N) | (Y/N) | (Y/N) |
Blog | (Y/N) | (Y/N) | (Y/N) |
Call to Action | (Y/N) | (Y/N) | (Y/N) |
Contact Information | (Y/N) | (Y/N) | (Y/N) |
About Me | (Y/N) | (Y/N) | (Y/N) |
FAQ Page | (Y/N) | (Y/N) | (Y/N) |
| [Сompetitor1.Company] | [Competitor2.Company] | [Competitor3.Company] |
|---|---|---|---|
Press/News Page | (Y/N) | (Y/N) | (Y/N) |
Social Media Buttons | (Y/N) | (Y/N) | (Y/N) |
Security Features | (Y/N) | (Y/N) | (Y/N) |
Sitemap Content | (Y/N) | (Y/N) | (Y/N) |
eShopping | (Y/N) | (Y/N) | (Y/N) |
(Other) | (Y/N) | (Y/N) | (Y/N) |
SWOT Analysis
| [Сompetitor1.Company] | [Competitor2.Company] | [Competitor3.Company] |
|---|---|---|---|
Strengths | (What they do right) | (What they do right) | (What they do right) |
Weaknesses | (What they could improve on) | (What they could improve on) | (What they could improve on) |
Opportunities | (How to improve on a competitor's weaknesses) | (How to improve on a competitor's weaknesses) | (How to improve on a competitor's weaknesses) |
Threats | (What is the competition doing better? What are they working on?) | (What is the competition doing better? What are they working on?) | (What is the competition doing better? What are they working on?) |
Additional Notes:
(Add any relevant notes about your analysis)
Competitive advantage: Conclusion
Based on the data, the [Client.Company] is preferred by customers due to its (what makes the company unique, like its customer service or brand identity. Identify as many points as necessary for a more accurate analysis). Therefore, the [Client.Company] should increase efficiency in these areas.
[Client.FirstName][Client.LastName]
[Client.Title][Client.Company]
[Sender.FirstName][Sender.LastName] [Sender.Title][Sender.Company]
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