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Competitor analysis presentation

Prepared by

​[Sender.FirstName][Sender.LastName] ​[Sender.Company]​

Prepared for

​[Client.FirstName][Client.LastName] ​[Client.Company]​

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Table of contents

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1. Competitive Landscape 2. Key Competitors 3. Positioning 4. Market Share 5. Marketing Vitals Comparison 6. Feature Comparison 7. Price Comparison 8. Operational Capacity 9. Customer Segments 10. Social Media

11. Strengths 12. Weaknesses 13. Our USP 14. Us vs Them 15. Insights

How to present a competitive landscape?

Use the Competitive Landscape slide to outline the existing competitors in your line of work. These should include established industry leaders, the most relevant challenger companies or startups in the niche, as well as your direct or non-direct competitors with similar ideas, products, or marketing tactics.

Competitive landscape

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Competitive landscape

01

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Industry/niche leaders:

Industry/niche challengers:

Market players

with similar concept/product/marketing campaign:

Competitor 1 Competitor 2 Competitor 3

Competitor 1 Competitor 2 Competitor 3

Competitor 1 Competitor 2 Competitor 3

How to present competitor analysis?

Narrow down the competitive landscape to your key competition in the field – companies or startups that may directly influence your own market success by targeting the same or similar audience of users/customers/clients, promoting the technologies, or pushing the product, service, or concept.

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Key competitors

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01

02

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Key competitor 1

Key competitor 2

Key competitor 3

02

Positioning

03

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Positioning

03

​[Sender.Company] goal:

Providing versatile software development services based on disruptive technologies for an audience of tech-minded consumers and innovative startups.

Key competitor 1 goal:

Key competitor 2 goal:

Key competitor 3 goal:

Providing versatile software development services based on disruptive technologies for an audience of tech-minded consumers and innovative startups.

Providing turn-key software development services based on AI and Machine Learning for big market players.

Providing development of custom blockchain solutions for entrepreneurs and startups, as well middle to large-scale businesses.

How to display competitor market share?

You can calculate your company’s market share and learn its size relative to the industry by finding out the industry’s total revenues, taking your own total sales or revenues and dividing them by the total sales in the industry over a fiscal period. Try to acquire their sales statistics, either from a direct open source (e.g., official website or report) or from third-party statistics (like Statista).

20%

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50%

40%

Market share

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​[Sender.Company] brand:

30%

Competitive brand 1:

Competitive brand 2:

Competitive brand 3:

How to display competitive marketing analysis?

In the Marketing Vitals slide, it is important to gather and outline the main marketing efforts planned out or taking place in terms of your and your competitors’ company/project promotion – social media coverage, marketing campaigns of choice, target audience demographics, approach to gaining market attention and stakeholder trust, etc.)

Marketing vitals comparison

05

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Marketing vitals comparison

​[Sender.Company]:

  • Full social media coverage (Facebook, Instagram, Twitter, TikTok, etc.);

  • Professional social media coverage (LinkedIn, GitHub communities, Reddit threads);

  • Focus on versatile customer demographics (SMBs, B2Bs, startups, entrepreneurs);

  • Hands-on product demonstration;

  • Email marketing across a pre-arranged database of professional contacts;

  • Active SEO (first-page search positions by keywords software development services, experienced software developer, advanced software development).

Competitor 1:

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Competitor 2:

Competitor 3:

  • Emphasis on professional networking (LinkedIn, Facebook and GitHub communities, etc.);

  • Focus on exclusive B2B brands;

  • Product demonstrations via MVP;

  • Regular fundraising campaigns among high-stake investors;

  • Active influencer marketing on YouTube and TikTok;

  • Passion-driven social media coverage (Reddit threads,YouTube/TikTok comments responses, Instagram stories);

  • Free trial product demonstration;

  • Regular giveaways, visual promotions (via Instagram and YouTube), and product overviews by influencers.

  • Promotion across blockchain communities on Reddit and GitHub;

  • Focus on general blockchain consumers;

  • Active whitepaper promotion;

  • Product demonstrations via PoC and stakeholder assets. ​

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Feature comparison

06

​[Sender.Company]:

Competitor 1:

  • Social media integration;

  • Smart chatbot;

  • Blockchain engine;

  • Cryptocurrency wallet;

  • Mobile-first performance;

  • Interactive demo.

Competitor 2:

Competitor 3:

  • Social media integration;

  • Blockchain fork;

  • Cryptocurrency functionality;

  • Dedicated app;

  • Live support.

  • Social media integration;

  • PWA functionality;

  • Email service integration;

  • Access to neural network;

  • Blog and documentation hub.

  • Social media integration;

  • Cross-platform functionality;

  • Customizable crypto cabinet;

  • Tech foundation for dApps;

  • Livechat support.

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How to present competitive price analysis?

In the Prices slide, compare the regular pricing you set for a full-cycle project completion (an approximate figure should do), for separate features and services, as well as for extra support or management, to that of your key competitors.

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Price comparison

07

​[Sender.Company]:

Competitor 1:

  • Full-cycle project ~ $5,000-$10,000;

  • Feature 1 – $2,000;

  • Feature 2 – $1,000;

  • Service 1 – $800;

  • Service 2 – $1,500;

  • Extra support – $1,000.

Competitor 2:

Competitor 3:

  • Full-cycle project ~ $7,000-$15,000;

  • Feature 1 – $2,000;

  • Feature 2 – $1,000;

  • Service 1 – $800;

  • Service 2 – $1,500;

  • Extra support – $1,000.

  • Full-cycle project ~ $10,000-$30,000;

  • Feature 1 – $2,000;

  • Feature 2 – $1,000;

  • Service 1 – $800;

  • Service 2 – $1,500;

  • Extra support – $1,000.

  • Full-cycle project ~ $4,000-$9,000;

  • Feature 1 – $2,000;

  • Feature 2 – $1,000;

  • Service 1 – $800;

  • Service 2 – $1,500;

  • Extra support – $1,000.

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Operational capacity

08

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Operational capacity

​[Sender.Company]:

  • 2-3 projects delivered per month;

  • ~1 investment opportunity acquired per month;

  • Staff expands by 1-2 employees per month.

Competitor 1:

Competitor 2:

Competitor 3:

  • ~2 projects delivered per month;

  • ~3 investment opportunities acquired per month;

  • Constant staff turnover.

  • ~5 projects delivered per month;

  • ~1 investment opportunity acquired per month;

  • Staff expands by 3-4 employees per month.

  • 2-3 projects delivered per month;

  • ~1 investment opportunity acquired per month;

  • Staff is known to preserve numbers.

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Customer segments

09

​[Sender.Company] brand:

Competitor 1:

Competitor 2:

Competitor 3:

SMBs – 40%; B2Bs – 5%; Startups – 30%; Entrepreneurs – 25%

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B2Bs – 90%; Entrepreneurs – 10%.

Large-scale companies – 100%.

Startups – 80%; Entrepreneurs – 20%.

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Social media

10

​[Sender.Company]​

Competitor 1:

Competitor 2:

Competitor 3:

Instagram – 40% of marketing budget; Facebook – 25%; Twitter – 10%; TikTok – 10%; Reddit – 10%; LinkedIn – 5%.

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LinkedIn – 50% of marketing budget; Facebook – 50%.

YouTube – 40% of marketing budget; TikTok – 30%; Reddit – 15%; Instagram – 15%.

Reddit – 50% of marketing budget; Facebook – 50%.

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Strengths

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Strengths

​[Sender.Company]​

  • Versatile target audience approach;

  • Growing in-house staff;

  • Active social media presence;

  • Full-cycle project coverage;

  • Competitive prices;

  • Blockchain and crypto-enabled;

  • Mobile-responsive.

Competitor 1:

Competitor 2:

Competitor 3:

  • Elite target audience focus;

  • Active professional networking;

  • Regular fundraising campaigns;

  • Blockchain and crypto-enabled;

  • Dedicated app.

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  • Niche-oriented audience focus;

  • Active influencer marketing;

  • Lots of visual promotions;

  • Special offers;

  • Free trial;

  • In-depth blockchain involvement;

  • Technological edge;

  • Customization opportunities.

Weaknesses

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Weaknesses

​[Sender.Company]:

  • Lack of influencer marketing;

  • Scaling slowed down by intense workflows;

  • Wide range of services and tech complicate management.

Competitor 1:

Competitor 2:

Competitor 3:

  • Expensive services;

  • Limited customer audience focus;

  • Time-consuming delivery;

  • Complex tech edge for complex projects;

  • No signs of scaling.

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  • Limited customer audience focus;

  • Varying end-quality of services delivered;

  • Lack of SEO;

  • Total sales figures gradually going down.

  • Focus limited to blockchain;

  • Stakeholders get more attention than consumers;

  • Blockchain complexities at the core.

How to present competitive advantages?

The Our USP slide is where you gather the points by which you ultimately outrun all the analyzed competitors and list them out to form your unique selling point foundation.

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Our USP

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​[Sender.Company] outruns other providers in the niche in the following aspects:

Wider target audience outreach;

Reasonable prices;

More regular workflows;

Performance over loud promises;

New products over endless investments;

Well-optimized customer communication;

Balance between scaling and performance.

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Us vs them

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​[Sender.Company]​

Competitor 1:

Competitor 2:

Competitor 3:

A versatile, highly available, open-minded provider of everything any type of relevant technology consumer may need.

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A B2B provider of readymade solutions for elite-tier consumers focused on the “powerhouse corporation” philosophy.

A widespread marketing-focused provider of customizable products and services looking out for average niche opportunities.

A passion-driven company focused on the specifics of blockchain and crypto technologies that targets niche buffs.Facebook – 50%.

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Insights

Not all competitors are equally efficient in terms of social media promotion (some prefer certain platforms over others);

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There are competitors that work with similar tech and have similar service propositions yet target a different, narrower market segment (like B2B);

Some competitors successfully promote complex tech-based services via more entertainment-focused mediums (e.g., influencer marketing on YouTube).

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Useful resources

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Competitor Analysis Presentation FAQ

  • Your competitor analysis presentation must be to the point and brief, yet detailed and insightful. You need to lead your audience through all the major aspects setting your company apart from the competition, highlight similarities, and offer decision-shaping summaries. The above template makes your life easier with a premade structure and pro tips to help you strikingly fill out your presentation.

  • The best idea is to deliver competitor research in small, digestible bits of information conveniently spread across compact slides. Try to get every separate point covered with a single slide. The above competitor analysis presentation template should give you a good idea of shaping exhaustive slides.

  • Start with more generalized info and move on to more specific details, summaries, and insights. The essential competitor analysis slides to cover would certainly include overviews of the existing competitive landscape, key competitors in the niche, your and competitive companies’ market share indications, comparison of marketing vitals, rates, and prices,  as well as the recapitulated statement of the unique sales proposition.

  • An efficient, business-pushing competitor analysis is built on versatile smart tools, well-honed skill of working with data, and extensive experience in the niche. The analysis should cover all the ins and outs when it comes to both the competitive and your own internal business environment. And it should ultimately results in figures and statements that fully describe your and your competitors’ positions in the market area.

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