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Brand identity presentation

Prepared by: ​[Sender.FirstName][Sender.LastName][Sender.Email]

[Sender.FirstName][Sender.LastName]

[Sender.Company]

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Table of contents

Meet our brand Brand Story Mission and vision Values

Culture Brand messaging Brand personality Inspirational quote Brand tone of voice Team Brand identity Logo Colors Typography Assets

01

02

03

04

05

06

07

08

09

10

11

12

13

14

15​

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Meet our brand

"We believe in excellence above all else, and excellence before all else."

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[Sender.FirstName][Sender.LastName],

[Sender.Company]

[Sender.Title]

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Brand story

02

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Brand story

How your brand started out

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Explain the story of how your brand started out and what drove you to create it.

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Brand story

What drove you to create it

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Mission and vision

03​

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Mission and vision

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02

03

04

Develop software that's easier to use and has every feature a user might need

Create a safe space for fresh ideas to flow

Solve world hunger

Outline the mission of your brand.

Mission examples:

Provide construction equipment of superior quality and durability

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VALUES

04

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Values

Transparency

Example values:

Add a list of your company and brand values.

Altruism

Sustainable growth

Constant improvement

Lean business operations

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culture

05

Culture

Work culture examples:

State the work culture at your company to attract new talent and raise morale for current employees.

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Collaborative environment with open offices

Focus on depth in individual projects and the minimization of distraction

Results-driven with tight deadlines

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Brand messaging

06

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Brand messaging

State the brand messaging for your company so everyone on the team portrays a consistent image on all platforms.

Type your Impact brand message here

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Brand personality

07

Brand personality

State your brand personality to better resonate with your target customers and boost the effectiveness of your marketing campaigns.

Sincerity

Excitement

Competence

Sophistication

Ruggedness

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02

03

04

05

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Inspirational Quote

08

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Inspirational quote

"Our team is the best at what we do because we do our best."

Elizabeth Gibson,

Chief People Officer at

[Sender.Company]

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Brand Tone of Voice

09

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Brand Tone of voice

Create guideline for your written communications

Creating guidelines for your brand's tone of voice will ensure that all written communications, marketing assets, and promotions use consistent writing styles

Written communications

01

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Brand Tone of voice

Create guideline for your marketing assets

Marketing assets

02

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Brand Tone of voice

Create guideline for your promotions

Promotions

03

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Team

10

Team

List all your team members, how long they've been with the company, and their respective roles in the business.

Member Name

Member Name

Member Name

Member Name

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Role

sinse year

Role

sinse year

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Role

sinse year

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Role

sinse year

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brand identity

11

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logo

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logo

Logos make a lasting impression and capture the attention of potential customers, helping you stand out from competitors while cultivating brand loyalty in the process.

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COLORS

13

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Colors

Create a brand palette so all marketing assets and content published uses consistent colors (which will later be associated with your brand in the minds of customers).

Color name

Color name

Color name

Color name

Color name

Color name

RGB

CMYK

HEX

0 0 0

0 0 0 0

#0000

RGB

CMYK

HEX

RGB

CMYK

HEX

RGB

CMYK

HEX

RGB

CMYK

HEX

RGB

CMYK

HEX

0 0 0

0 0 0 0

#0000

0 0 0

0 0 0 0

#0000

0 0 0

0 0 0 0

#0000

0 0 0

0 0 0 0

#0000

0 0 0

0 0 0 0

#0000

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Typography

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Typography

Select your brand typography, so that font and logo usage stay consistent.

Header 1

Header 2

Header 3

Nomal text

Font: Name Weight: Bold Size: Pt

Tracking: 0% Spacing: 100%

Font: Name Weight: Bold Size: Pt

Font: Name Weight: Bold Size: Pt

Font: Name Weight: Bold Size: Pt

Tracking: 0% Spacing: 100%

Tracking: 0% Spacing: 100%

Tracking: 0% Spacing: 100%

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assets

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Assets

List the assets your brand currently has on this slide.

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Asset examples:

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Commercial videos

Webinar recordings

01

02

Assets

List the assets your brand currently has on this slide.

Asset examples:

Info-graphics

Brochures

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05

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04

Leaflets

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Brand Presentation

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