Use this space to describe your positioning within the market and let your team and partners know your brand’s unique selling proposition. You can create a positioning map to share more information concisely.
Positioning statement: For (your target audience, e.g., small-town coffee lovers who now live in the city) and want (add needs or problem to solve, e.g., coffee and sense of community), (your brand) provides (your solution, e.g., great coffee and a public, comfortable workplace), where they can feel (add feeling, e.g., at home and taken care of) by (your brand).
Positioning map: (Make a cross and choose two values for each line, e.g., accessibility and quality. Add numeral values along each line and position your brand and your competitors in the map accordingly).
As seen on the map, our main competitors are (list competitors), and we chose these two brands because (add reason).
Unique selling proposition:(include what makes your brand stand out from the competition, e.g., our brand offers great organic coffee and a place that feels like home).
Here is a list of guidelines when using our logo and color palette. Please follow them carefully whenever you are in the position of creating graphic designs.
Logo for digital communications
(Add logo and available options). We encourage sharing it at a minimum size of (include size) pixels.
Logo for print communications
(Add logo and available options). We encourage sharing it on a minimum size of (include size) pixels.