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Thank you for taking the time to consider my Pay Per Click proposal. Pay Per Click, or PPC as it is known in the industry, can be a vital tool for businesses to maximize their potential customer base. If you think about your own internet usage, imagine how often you find yourself in front of search results, whether on Google, Yahoo, or another platform. By combining proper keywords that reflect what your company offers, we can put you in the most visible position on any search results page.
How it works
PPC is pretty straightforward, and maybe you’re already familiar with the basics, but let me give you a clear example of what we do.
Your company sells [Product.Example], and you have countless competitors in this field. If we bid on the words [Keywords.Example], your ad can pop up in the top position in search results, or perhaps a few positions from the top but still highly visible. The point is, people can find your company without even initially searching for it.
Now, let’s say someone clicks on your ad. Sure, you will be charged a fee for each click, but when you compare that figure to the potential sale of your products, it’s easy to see the return on investment. For example, if the ad costs $3 for a click and that click results in a $100 purchase on your website, you’re still netting a huge gain even factoring in our management fee.
Now that you can see the value of PPC investment, here’s how we’ll build your successful campaign.
Campaign building and management
We will start by analyzing your business and researching your industry. Based on the findings, we will pick perfect keywords and organize them in strong campaigns and ad groups. The next step is setting up PPC landing pages for conversions optimization. The main benefit of a well-researched PPC campaign is that, believe it or not, the more relevant and intelligent you make it, the less search engines like Google charge for your ad clicks. If users like your ads, you’ve won big time.
This is why we believe our PPC creation is not just valuable, it is essential.