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Business Plan Presentation

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Business Plan Prepared by:

[Sender.FirstName][Sender.LastName][Sender.Company]

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Table of Contents

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Business Overview

Mission Statement

Where We Are

Problems We Solve

Proposed Solutions

Objectives

Market Analysis

Competition

Customer Segments

Marketing Strategy

Financial Plan

Operating Plan

Management Plan

The Team

Timeline

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Business Overview

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2

50

200+

years in business

employees

unique customers since inception

offices in New York and California

Mission Statement

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Write a brief mission statement in one to two sentences that explains the reason why your company exists.

Where WE ARE

Number of investments made

Clients

Positive client reviews

Distribution channels

Products launched

State the specific objectives your business plans to achieve with the time frames for achieving them

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Problems We Solve

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The average small business spends between $1,000-$5,000 or more per month on outsourced SEO initiatives with no real understanding of whether or not the investment is driving the best results.

Describe the problems you solve for your clients.

​Be brief and try to include data showing the size of the problem.

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Proposed Solutions

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ABC SearchTech solves the problem of high SEO costs and uncertain outcomes with an automated SEO platform powered by machine learning that improves SEO ROI and meets the demands of businesses of all sizes.

Explain how your company’s solution solves the problem described in the previous slide.

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Objectives

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State the specific objectives your business plans to achieve with the time frames for achieving them

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Earn sales

Gain clients

Find distribution partners

Hit revenue targets

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Market Analysis

The market size: sales and customers

The market is in a growth trend

It's a new/mature market

Barriers to entry

Expansion opportunities

Describe the state of the market your business operates in.

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competition

Show how your company compares to others in your industry. Focus on differentiating yourself from competitors by vial criteria.

price

services

distribution

organic traffic

Your company

competitor 1

competitor 2

competitor 3

Customer Segments

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Describe your ideal target audiences and the potential size of each audience. Include information about spending power, buying patterns, pain points, and goals.

Key Consumer Demographic Segmentation Criteria:

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Age

Gender

Marital status

Education level

Occupation

Income

Location

Key Business Demographic Segmentation Criteria:

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Industry

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Company size

Years in business

Location(s)

Annual sales revenue

Marketing Strategy

Product:

(the product or service you're selling)

(the price you're charging)

(how you'll market your product or service to the target audience)

(how the product will be distributed and where it can be purchased)

The marketing strategy slide should address the 4 Ps:

Price:

Place:

Promotion:

Financial Plan

The financial planning slide is the first slide that many people will look at, so make sure it provides recent financial performance data as well as future projections.

revenue

$ 8,362

sales

other

expenses

$ 3,611

operating expenses

income tax

net income

$ 18,919

operating plans

category

description

Locations and Facilities

Text here

Production

Text here

Equipment

Text here

Inventory

Text here

Suppliers

Text here

Personnel

Text here

Processes

Text here

Technology

Text here

Credit Policies

Text here

Management Plan

Show how your company compares to others in your industry. Focus on differentiating yourself from competitors by vial criteria.

areas

description

sales

Marketing

Operations

R&D

net income

The Team

Explain who is already on your team and what roles still have to be filled in order to execute your business plan.

THE NUMBER OF PEOPLE

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TEAM ROLES

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RELEVANT

EXPERIENCE/EXPERTISE

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Timeline

List your company's key initiatives you'll invest in to execute your business plan and a timeline to complete each one.

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STAGE 1

STAGE 2

STAGE 3

APPENDIX

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Most recent fiscal year balance sheet

Full reports in a separate appendix. This includes:

Most recent fiscal year cash flow statement

Most recent fiscal year profit or loss statement

12-month projected revenue and expenses

12-month profit or loss projection

Cash flow projection

Projected balance sheet

Break-even analysis

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Business Plan Presentation

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