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Brand Ambassador Contract Template

Created by:

​[Sender.FirstName][Sender.LastName] ​[Sender.Company]

Prepared for:

​[BA.FirstName][BA.LastName]

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Brand Ambassador Name: ​[BA.FirstName][BA.LastName]

Brand Ambassador Email: ​[BA.Email]​

Address of Brand Ambassador: [BA.StreetAddress][BA.City][BA.State] ​[BA.PostalCode]​

Sender Name: ​[Sender.FirstName][Sender.LastName]​

Company Email: ​[Sender.Email]​

Company Address: [Sender.StreetAddress][Sender.City][Sender.State][Sender.PostalCode]​

​​If you need to hire a brand ambassador to represent or promote your company, then you’ll likely want to have a brand ambassador contract completed. By clearly communicating your expectations, this legally binding agreement between two or more parties will help to ensure your ambassador marketing is successful, and it protects your legal rights at the same time!

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THIS BRAND AMBASSADOR CONTRACT IS MADE AND ENTERED INTO AS OF [Document.CreatedDate] BETWEEN [BA.FirstName][BA.LastName], HEREINAFTER REFERRED TO AS "BRAND AMBASSADOR, AND [Sender.Company], HEREINAFTER REFERRED TO AS "COMPANY."

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Overview

The Company is engaged in (insert a brief description of the services provided by the company), and the Brand Ambassador is (an influencer, certified professional, marketer, etc.). Both Parties agree that the Brand Ambassador will promote the Company by (describe how the brand ambassador will promote the company, i.e., on social media channels, in person at a specific event(s), etc.).

(Add specific services to be rendered if certain deliverables need to be clarified and are firmly expected of the brand ambassador.)

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Compensation

In consideration of the full performance of the Brand Ambassador’s services as described herein, the Company shall compensate the Brand Ambassador the full "Contract Price" in the form of (specify the compensation arrangement, i.e., in receipt of an invoice for hourly rate, flat rate, commission, etc.).

The Parties agree that payment of the Contract Price will be issued within (XX) days of the Brand Ambassador's services being fully rendered. The Brand Ambassador understands and acknowledges that this is the sole compensation for the services described in this Contract and that no additional compensation will be granted. The Brand Ambassador also understands that compensation is due upon the fulfillment of the duties and obligations of the Brand Ambassador.

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Relationship of the parties

The Brand Ambassador is an independent contractor. The relationship between the Company and Brand Ambassador shall not be understood to be that of employer and employee, nor to constitute a partnership, joint venture, or agency of any kind. The Brand Ambassador will not be considered an employee for any of the Company's employment policies or any employee benefit plan. The Brand Ambassador will not be entitled to any benefits under any such policy or benefit plan. The Brand Ambassador is responsible for paying their own taxes and insurance.

The relationship between a company and a brand ambassador is very different from employer and employee and should be clearly specified to avoid any obligation in terms of taxes, insurance, benefits, etc.

If you’re looking to collaborate with other brands to enhance your market presence, our free Brand Collaboration Proposal Template is the perfect starting point.

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Copyright, trademarks, and ownership

The copyright of the Brand Ambassador to any intellectual property shall remain with the Brand Ambassador. Usage of the Brand Ambassador's copyrighted works after the termination date of this agreement will require the consent of the Brand Ambassador or the execution of a new agreement between the Brand Ambassador and the Company.

The Brand Ambassador acknowledges that the intellectual property and/or physical property along with any derivatives thereto are covered by patent, copyright, and other intellectual property rights owned or licensed by the Company.

The Brand Ambassador acknowledges that all documentation, any inventions, and ideas, written material or other property, tangible or intangible, arising out of or resulting from the Brand Ambassador’s performance of the services provided hereunder is owned by the Company, for all purposes.

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Representations, warranties, and obligations.

The Brand Ambassador represents and warrants that:

1.

2.

They will act in a timely manner with a high degree of professionalism and behave in a legal, ethical and business-like manner;

They will represent the Company truthfully and sincerely and will not engage in any activity or action that may damage the Company's reputation or the reputation of its products or services;

3.

4.

All deliverables provided hereunder are new and original to the Brand Ambassador and do not infringe the rights of any third party;

They have the full and unrestricted right and authority to enter into and perform this Contract;

5.

6.

They have complied and will comply with all applicable laws, rules, and regulations in rendering the services to be performed under this Contract, including without limitation, any of the Company's policies (such as the privacy policy and trademark usage policy);

During the term of this Contract, the Brand Ambassador shall not provide services to any competitor without prior written consent from the Company.

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Confidentiality

Brand ambassadors sometimes need access to confidential information like sales data, customer profiles, etc. to complete their work, so it’s important to have a clause making sure that material stays confidential during and after the agreement.

During the period of this Contract, the Brand Ambassador will regard any information provided to it by the Company as confidential (“Confidential Information”). The Brand Ambassador will not disclose the Company’s Confidential Information to any third party without the Company's prior written consent, nor make use of any of the Company’s Confidential Information except in its fulfillment of this Contract.

Information will not be deemed Confidential Information hereunder if such information is known prior to receipt from the Company without any obligation of confidentiality or becomes publicly known or otherwise publicly available, except through a breach of this Contract. The Brand Ambassador acknowledges that disclosure of any Confidential Information may give rise to irreparable injury to the Company, and the Company may seek and obtain punitive relief against a breach, in addition to any other legal remedies that may be available.

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Term and termination

The Contract shall remain in effect and fully enforceable for a period of (X) hours/days/months/years, beginning on the effective date of this agreement until (date or period of time that you want the agreement to be binding until) unless terminated prematurely by either party. Notification (XX) days in advance shall be required should either party decide to terminate the agreement prior to the previously agreed-upon termination date.

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Separability

Unfortunately, relationships between company’s and brand ambassadors don’t always end well, and if the agreement should ever be disputed and brought before a court, you want to make sure your company is protected. That’s why even if one clause is deemed invalid, adding a separability clause makes sure that the rest of the agreement is still binding.

If any of the provisions in this agreement are held to be invalid by a court of law, the ruling shall apply only to said provision and not the remaining provisions, which shall remain valid and enforceable.

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Agreement modification

No alterations or modifications of this agreement shall be considered binding unless agreed to in writing by both parties.

​

MM / DD / YYYY

Signature

​

Signature

MM / DD / YYYY

​[BA.FirstName][BA.LastName]​

​[Sender.FirstName][Sender.LastName] ​[Sender.Company]​

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FAQ

  • Brand ambassador relationships are business relationships. As such, they need to be put on paper and confirmed with signatures from the involved parties. This will help the parties ensure they understand each others’ expectations from the collaboration and are working toward clear goals.

  • Start by describing what the company does and what makes the brand ambassador a good fit for the collaboration. Then lay out the terms of compensation for the ambassador’s services and each party’s business status, contractual role and responsibilities. Don’t forget to outline the intellectual property of the parties and data confidentiality. Finally, specify the term and termination procedure, enforceability limitations and modification terms.

  • A brand ambassador agreement will help you get the most out of the collaboration by laying parties’ expectations and responsibilities clear. The agreement is also essential to protect the parties’ intellectual property and data. If a dispute arises, the agreement will be the go-to resolution tool.

Brand Ambassador Contract Template PandaDoc

You should download this Brand Ambassador Contract Template if you need to hire a brand ambassador to represent or facilitate your corporation.

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Materials (e.g. templates, educational articles, blog posts and informational content), made available through PandaDoc, including via any integrations, connectors, extensions, plugins, or third-party AI platforms (e.g. ChatGPT, Claude, or similar tools) are for general information purposes only and are provided "as is." These materials do not constitute legal, regulatory, or compliance advice and should not be construed as such. It is your responsibility to ensure materials meet your specific legal requirements. Consult a qualified attorney licensed in your jurisdiction before relying on these materials. PandaDoc disclaims all warranties, express or implied, including fitness for a particular purpose or non-infringement.

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Brand Ambassador Contract Template

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You should download this Brand Ambassador Contract Template if you need to hire a brand ambassador to represent or facilitate your corporation.

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