Growth Marketing Plan Template

Introduction

This proposal contains recommendations for achieving sustainable and measurable growth of your brand. The goal of this growth marketing plan is to give you a snapshot of the key strategic activities required for finding, attracting, converting, retaining, and growing your customers into loyal brand advocates and admirers.

This growth marketing approach takes several steps beyond the traditional marketing activities, and is based on the so-called “pirate funnel” that goes through the six crucial steps aimed at promoting and strengthening your brand among your customers. The six steps are Awareness, Acquisition, Activation, Retention, Revenue, Referral, which constitutes the AAARRR “pirate funnel” model for marketing growth.

Another related model that explains growth marketing activities is called the “Hockey Stick,” starting with the Tinkering Stage at the bottom (testing and analysis), and gradually going through the Blade Years (data-based application of the marketing strategy), then proceeding toward the Growth Inflection Point (when marketing activities start yielding positive results), and ending with the surging growth at the top (when you experience consistent revenue increase from the marketing activities implemented).

Our plan consists of several interconnected stages: Research, KPIs and Metrics of Success, and Promotion Strategy. Each stage is elaborated below in more detail. The proposal concludes with an implementation timeline and pricing for the proposed services.

Executive summary

Our marketing and business strategists have carried out an extensive analysis that forms the backbone of this document. We reviewed the major industry-specific market trends, evaluated competitor promotion strategies and have come up with unique recommendations for the [Client.Company].

​[Sender.Company] has been providing growth marketing services for (Years in business) years, with dozens of successful campaigns that helped to promote, develop and strengthen the brands of our clients. Our clientele includes (provide a brief list of clients).

As a potential client, we offer you a unique set of activities to increase your brand awareness, attract new customers and strengthen the bond with your existing customer base.

To achieve these goals, we will develop a detailed, step-by-step plan based on this proposal to take your brand to new heights. We will monitor all crucial metrics and adjust the growth marketing activities at every stage to make sure your brand is treated with the utmost efficiency and professionalism.

Stage 1: Preliminary research

Product/service analysis

During this stage, we propose a complete and thorough evaluation of your product/service/brand to pinpoint its strengths and weaknesses, define your buyer persona, customer pain points and needs, establish the optimal touchpoints between your product/service/brand and your customers and offer detailed explanations on how your product/service/brand can be used to address those pain points with solutions.

What was done

According to our preliminary research, we have identified the following: (describe was was done).

What needs to be done

Additional research in this area should focus on: (describe was was done).

Competitor analysis

During this stage, we propose a detailed evaluation of your competitors, their service and product offerings, the promotion channels they use to reach customers and key competitor strengths and weaknesses compared to your brand.

What was done

Our preliminary research shows the following strengths and weaknesses of your competitors: (Identify.Strengths and weaknesses).

What needs to be done

Further research needs to focus on understanding the following: (describe what needs to be studied).

Market analysis

At this stage, we propose a detailed evaluation of the key market trends, including the spread and popularity of similar products and services and their distribution across key markets and customer target groups.

What was done

Our initial research shows the following general industry trends. (Identify.Trends).

These trends provide significant information (Identify.Significance) that can be used for adjusting the overall marketing strategy.

What needs to be done

Additional research is required to identify the following: (describe what needs to be studied).

Stage 2: Establishing goals, KPIs, and metrics of success

Awareness

Based on the preliminary research, we suggest the following promotion channels to increase brand awareness: (describe the proposed promotion activities for this stage).

We expect a cumulative growth of N% in brand awareness as a result of the proposed multichannel promotion campaign.

Acquisition

We suggest the following marketing activities to increase acquisition rates: (describe the proposed marketing activities for this stage).

We expect an N% increase in visitors/viewers as a result of the proposed marketing activities.

Activation

We believe that the following promotional activities would yield positive results to boost activation: (describe the proposed marketing activities for this stage).

We expect an N% increase in initial contact requests from users/buyers/clients as a result of the multichannel promotion campaign.

Retention

The following marketing activities are suggested to increase retention: (describe the proposed marketing activities for this stage).

We expect (a/an) N% rate of follow-ups for all users/clients/buyers after the initial contact as a result of these marketing activities.

Revenue

We suggest the following marketing activities to increase revenue: (describe the proposed marketing activities for this stage).

We expect (a/an) N% increase in purchases/usage as a result of these marketing activities.

Referral

The following marketing activities are proposed to increase the amount of customer referrals (describe the proposed marketing activities for this stage).

We expect (a/an) N% increase in referrals from both new and existing users as a result of the proposed marketing activities.

Stage 3: Promotion strategy

Print advertising

We believe that the following print advertising activities will help in achieving the goals and KPIs set for this growth marketing plan (list and describe the print advertising activities).

Event marketing

The following activities are crucial to achieving the proposed growth marketing goals and KPIs (list and describe the proposed event marketing activities).

Radio, TV, Press

We suggest the following promotion activities to achieve the proposed marketing goals (list and describe the promotional activities).

Digital marketing

The following digital marketing tools and activities are crucial for reaching KPIs set by this growth marketing plan (list and describe the digital marketing activities).

Additional incentive programs

The following customer incentive programs are suggested to reach the goals of this growth marketing plan (list and describe the incentive programs).

Implementation and pricing

Timeline

The project timeline is as follows: (provide the project timeline here).

Pricing

Your unique growth marketing package costs (insert table with pricing for each item from the five items above and a total price).

Conditions and acceptance

Prior to signing the official contractual agreement and obligations, this proposal may be amended after discussing the details and marketing growth activities with the client, [Client.Company] of (Client.Business), at the discretion of [Sender.Company].

Your signature below indicates acceptance of this growth marketing proposal. Your initial payment per the terms above will also represent acceptance of this proposal, and entrance into a contractual agreement with [Sender.Company].