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Brand Collaboration Proposal Template

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Image 1

Prepared for:

​[Recipient.Company]​

Attention of [Recipient.FirstName][Recipient.LastName]​

​[Recipient.StreetAddress]​

​[Recipient.City], [Recipient.State][Recipient.PostalCode]​

Prepared by:

​[Sender.Company]​

Attention of [Sender.FirstName][Sender.LastName]​

​[Sender.StreetAddress]​

​[Sender.City], [Sender.State][Sender.PostalCode]​

Brand collaboration proposals are an effective tool for pitching a relationship with another brand you hope to partner with. These proposals are meant to introduce your brand and identify what the goals of the collaboration are, specific deliverables, the timeline, projected results, and terms and conditions. You can use this template as a step-by-step guide to easily create your own brand collaboration proposal faster.

If you have a logo and/or a slogan, you might want to include them on your cover page. This might be the first time the recipient meets your brand, and first impressions count. Take advantage of everything you can to make sure it’s a positive one.

Table of Contents:

  1. About

  2. Goals

  3. Data

  4. Deliverables

  5. Timeline

  6. Projected Results

  7. Terms and Conditions

Use this as an opportunity to introduce your brand. Share your history, what sets you apart from your competitors, who some of your biggest clients are, and what some of your biggest achievements have been. Show your prospective partners why you’re a good fit with their brand.

About

​[Sender.Company] was founded in (year) by [Sender.FirstName][Sender.LastName] out of a passion for (niche). [Sender.Company] works with brands like (company names) and has achieved impressive results like (most noteworthy results).

​[Sender.Company] would be an excellent fit for [Recipient.Company] because we operate in highly-relevant industries, have similar employee cultures, and share a similar passion for putting our customer's needs first.

You could also add a section about the brand you’re targeting for collaboration. By introducing your brand and your target’s brand, you can start drawing a connection and showing why your respective brands would be a good fit.

Goals

​[Sender.Company] is looking to collaborate with [Recipient.Company] to accomplish (desired goal e.g. drive social engagement, create a new product or service, etc.). We believe this will drive significant benefits such as (list a few benefits e.g. higher revenue, more social engagement, etc.) for both [Sender.Company] and [Recipient.Company].

(MM.DD.YYYY)

When you’ve successfully secured a brand ambassador for your business, solidify the partnership with our Brand Ambassador Contract Template. This customizable document ensures clear expectations, defines promotional activities, and sets forth the terms of the agreement.

Community

  • ​[Sender.Company] has XXX,XXX followers on Instagram, XXX,XXX followers on Twitter, and XXX,XXX followers on TikTok.

  • ​[Sender.Company] has an email list of XXX,XXX subscribers with an average open rate of XX%.

Testimonials

This is what our customers are saying about [Sender.Company]:

  • Testimonial #1

  • Testimonial #2

  • Testimonial #3

Case Studies

In another collaboration with (brand name), [Sender.Company] was able to accomplish (describe results that were generated).

If you have financial information, graphics, testimonials, case studies, or any other data you can share with your prospective partner, this is the place to do it.

Deliverables

As part of this proposal, [Sender.Company] would be expecting the following deliverables from [Recipient.Company]:

  • Deliverable #1

  • Deliverable #2

  • Deliverable #3

​[Sender.Company] proposes supplying the following deliverables to [Recipient.Company]:

  • Deliverable #1

  • Deliverable #2

  • Deliverable #3

Be specific as you list the deliverables you expect to provide and receive as part of this brand collaboration. For example, suppose you’re looking for social media content, blog posts, events, ads, or another deliverable. In that case, you can list that specifically, along with how many of said deliverables you’re looking for. The goal is to give an overview of what you expect from this relationship.

Timeline

It's ​[Sender.Company]'s proposal that this relationship extends until (date or desired result is accomplished). During the relationship, we expect the following timeline for the completion of specified milestones:

Date

  • (Date)

  • (Date)

Milestone

  • Social media post(s)

  • Blog post(s)

Be clear with your prospective partner about how long you expect the partnership to last, what some of the primary milestones of the collaboration are, and when you expect them to be accomplished.

Projected Results

Based on our research, we project the following results for [Sender.Company]:

  • Revenue increase of XX% during the collaboration period

  • Increase to social media following of XX,XXX subscribers

We also project the following results for [Recipient.Company]:

  • Revenue for $XX,XXX

  • New email list subscribers in the amount of XX,XXX

The best collaborations are mutually beneficial, so this is an opportunity to clearly show what sort of results both you and your prospective partner can expect from this relationship.

Terms and Conditions

Timeline

The onset of this collaboration will be (date), and it will conclude on (date).

Financial Commitment

​[Sender.Company] will compensate [Recipient.Company] in the amount of $XX,XXX for this brand collaboration.

Share more detail on the conditions you’re proposing for this agreement. For example, you can discuss what sort of financial commitment you’re proposing, expectations around confidentiality, and any other relevant details for the brand collaboration.

Confidentiality

During this collaboration, there will likely be an exchange of confidential information between both [Sender.Company] and [Recipient.Company]. Both parties will agree to keep these details confidential and to dispose of any proprietary assets or information following the conclusion of the collaboration.

​

Signature
MM / DD / YYYY

​[Recipient.FirstName][Recipient.LastName]​

​

Signature
MM / DD / YYYY

​[Sender.FirstName][Sender.LastName]​

Useful resources

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FAQ

  • Writing an effective brand collaboration proposal starts with thorough research. You should be as familiar as possible with the brand you’re proposing a collaboration with before writing the proposal. Also, you can save a lot of time by using a brand collaboration template like this one. With a template, you just need to input the specific content as it pertains to the brands involved and add some visuals like logos and charts.

  • A brand collaboration proposal template is the easiest way to propose collaboration between your company and another brand. Collaboration proposals typically tell your audience about your company, what the goal of the collaboration is, and some specific logistical details relating to the agreement and the deliverables involved. A template serves as a quick-start outline to build a brand collaboration proposal much faster than starting from scratch. 

  • A brand collaboration proposal template should include a comprehensive yet concise outline featuring the key components of an effective proposal. That means sections where you can share information about your company, the goals of the collaboration, relevant data, deliverables, a timeline, what results are expected, and specific terms and conditions. 

  • Brand partnerships are more likely to be successful when there are clear mutual benefits as well as transparency and trust between the partners. Ideally, the brands involved should complement each other well so that there’s a good fit and the partnership makes sense for both brands.

  • The 3 steps to creating a brand collaboration proposal template are

    • researching,

    • writing, and

    • sharing.

    Every good proposal starts with research to determine which brands would make good partners and how best to engage with those brands. Once that’s been identified, it’s time to write the content for the proposal with the help of a template like this one. The final step is to share the proposal with the brand you’re targeting for a partnership. 

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Brand Collaboration Proposal Template

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Use this comprehensive brand collaboration proposal template to impress the brands that you're interested in collaborating with and form relationships.

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