How do you write a brand collaboration proposal?

Writing an effective brand collaboration proposal starts with thorough research. You should be as familiar as possible with the brand you’re proposing a collaboration with before writing the proposal. Also, you can save a lot of time by using a brand collaboration template like this one. With a template, you just need to input the specific content as it pertains to the brands involved and add some visuals like logos and charts.

What is a brand collaboration proposal template?

A brand collaboration proposal template is the easiest way to propose collaboration between your company and another brand. Collaboration proposals typically tell your audience about your company, what the goal of the collaboration is, and some specific logistical details relating to the agreement and the deliverables involved. A template serves as a quick-start outline to build a brand collaboration proposal much faster than starting from scratch.

What should be included in a brand collaboration proposal template?

A brand collaboration proposal template should include a comprehensive yet concise outline featuring the key components of an effective proposal. That means sections where you can share information about your company, the goals of the collaboration, relevant data, deliverables, a timeline, what results are expected, and specific terms and conditions.

What makes a brand partnership successful?

Brand partnerships are more likely to be successful when there are clear mutual benefits as well as transparency and trust between the partners. Ideally, the brands involved should complement each other well so that there’s a good fit and the partnership makes sense for both brands.

What are the 3 steps to creating a brand collaboration proposal template?

The 3 steps to creating a brand collaboration proposal template are researching, writing, and sharing. Every good proposal starts with research to determine which brands would make good partners and how best to engage with those brands. Once that’s been identified, it’s time to write the content for the proposal with the help of a template like this one. The final step is to share the proposal with the brand you’re targeting for a partnership.

Brand Collaboration Proposal Template

Prepared for:

[Recipient.Company]

Attention of [Recipient.FirstName][Recipient.LastName]

[Recipient.StreetAddress]

[Recipient.City], [Recipient.State][Recipient.PostalCode]

Prepared by:

[Sender.Company]

Attention of [Sender.FirstName][Sender.LastName]

[Sender.StreetAddress]

[Sender.City], [Sender.State][Sender.PostalCode]

About

[Sender.Company] was founded in (year) by [Sender.FirstName][Sender.LastName] out of a passion for (niche). [Sender.Company] works with brands like (company names) and has achieved impressive results like (most noteworthy results).

[Sender.Company] would be an excellent fit for [Recipient.Company] because we operate in highly-relevant industries, have similar employee cultures, and share a similar passion for putting our customer's needs first.

Goals

[Sender.Company] is looking to collaborate with [Recipient.Company] to accomplish (desired goal e.g. drive social engagement, create a new product or service, etc.). We believe this will drive significant benefits such as (list a few benefits e.g. higher revenue, more social engagement, etc.) for both [Sender.Company] and [Recipient.Company].

(MM.DD.YYYY)

Community

[Sender.Company] has XXX,XXX followers on Instagram, XXX,XXX followers on Twitter, and XXX,XXX followers on TikTok.
[Sender.Company] has an email list of XXX,XXX subscribers with an average open rate of XX%.

Testimonials

This is what our customers are saying about [Sender.Company]:

Testimonial #1
Testimonial #2
Testimonial #3

Case Studies

In another collaboration with (brand name), [Sender.Company] was able to accomplish (describe results that were generated).

Deliverables

As part of this proposal, [Sender.Company] would be expecting the following deliverables from [Recipient.Company]:

Deliverable #1
Deliverable #2
Deliverable #3

[Sender.Company] proposes supplying the following deliverables to [Recipient.Company]:

Deliverable #1
Deliverable #2
Deliverable #3

Timeline

It's [Sender.Company]'s proposal that this relationship extends until (date or desired result is accomplished). During the relationship, we expect the following timeline for the completion of specified milestones:

Date

(Date)
(Date)

Milestone

Social media post(s)
Blog post(s)

Projected Results

Based on our research, we project the following results for [Sender.Company]:

Revenue increase of XX% during the collaboration period
Increase to social media following of XX,XXX subscribers

We also project the following results for [Recipient.Company]:

Revenue for $XX,XXX
New email list subscribers in the amount of XX,XXX

Terms and Conditions

Timeline

The onset of this collaboration will be (date), and it will conclude on (date).

Financial Commitment

[Sender.Company] will compensate [Recipient.Company] in the amount of $XX,XXX for this brand collaboration.

Confidentiality

During this collaboration, there will likely be an exchange of confidential information between both [Sender.Company] and [Recipient.Company]. Both parties will agree to keep these details confidential and to dispose of any proprietary assets or information following the conclusion of the collaboration.

Signature

MM / DD / YYYY

[Recipient.FirstName][Recipient.LastName]

Signature

MM / DD / YYYY

[Sender.FirstName][Sender.LastName]