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Crisis Management Plan Template

Used 4,876 times

Crisis Management Plan Template

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Crisis Management Plan

This Crisis Management Plan has been built to provide a framework for how to manage any major emergency incidents that occur at [Sender.Company]​. The plan defines what makes a crisis, the key personnel involved in the management of a crisis and actionable guidelines for how to practically manage a crisis.

Defining a Crisis

A crisis would consist of a major incident that poses a threat to life and/or [Sender.Company]’s operations, assets, or reputation. It could result from a singular event or be made up of several related events. A crisis is something outside the control of [Sender.Company] and that would take significant time and resources to manage.

Crisis Identification

A crisis can be officially declared by one of the designated Crisis Management Personnel.

The following are examples of situations that could be declared a crisis, including (but not limited to):

  • An incident resulting in the death or serious injury of a [Sender.Company] staff member.

  • Action on part of a [Sender.Company] staff member involving death, serious injury, or maltreatment of a child.

  • The kidnapping of [Sender.Company] staff.

  • An incident led to the complete suspension of one of [Sender.Company]'s projects.

  • Incidents in which [Sender.Company] is involved that could have negative implications for and cause possible retaliation against [Sender.Company] in a community.

  • Incidents that may have legal repercussions for [Sender.Company].

  • Incidents involving gross mishandling of funds.

  • Outbreaks of conflict in one of [Sender.Company] operating regions.

  • Natural disasters.

  • Incidents result in negative media coverage.

  • Scenarios laid out in country security plans in which [Sender.Company] is located.

Crisis Management Personnel

[Sender.Company] has designated the following personnel as key to the crisis management process and tasked each person with specific responsibilities.

Security Manager

Role: Coordinate and lead the crisis response.


  • Analyze the situation to determine if it is a crisis or not.

  • Make critical decisions to preserve the safety of staff and assets.

  • Establish a prioritized action plan to manage the crisis.

  • Delegate to other staff as necessary.

  • Take counsel from professional advisors.

  • Ensure that staff is well-trained in crisis management and the plan is frequently reviewed.


Role: Facilitate and support the implementation of a crisis response.


  • Final sign-off on all major decisions.

  • Be the public face of any media contact such as a press conference.

  • Brief the Board of Directors on the status of the crisis and the decisions that are taken.

  • Authorize spending of emergency funds (with sign-off from the Board of Directors).

  • Act as a point of contact for the families of any potential victims.

  • Take counsel from professional advisors.

Public Relations Director

Role: Handle the public-facing response to a crisis.


  • Develop a media strategy in advance of a crisis.

  • Proactive communication with media outlets via conferences, press releases, etc.

  • Monitoring of media coverage during a crisis.

  • Briefing the media spokesman (CEO) with key media messages.

  • Provide support to families of staff dealing with media attention.

  • Maintain a log of media inquiries.

Emergency Contact Numbers

Security Manager: (SecurityManager.Phone)


Public Relations Director:(PRDirector.Phone)


Crisis Response Process

Crises often occur without warning and may not present an abundance of information. This means that strategies must be assessed and critical decisions made quickly.

To ensure a crisis response is planned effectively without forgetting any important steps, the following process should be followed:

Step 1: Detection of crisis.

Step 2: Alert Crisis Management Personnel.

Step 3: Initial assessment by crisis management personnel.

Step 4: Take immediate actions that are determined to be most appropriate.

Step 5: Manage the crisis on an ongoing basis.

Step 6: Recover from the crisis (e.g. repairs, reparations, media appearances, etc.)

Step 7: Evaluate how the crisis was handled and what improvements could be made to the process.





Crisis Management Plan Template

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