Now that you know the value of branding, here’s a breakdown of how the process will unfold:
Research and planning
This is the brainstorming phase in which we meet to discuss your company and what it offers, how it’s presently viewed in the marketplace, and what needs to happen to see continued growth and success.
This is where your brand begins to take shape through logo and language creation.
Creation and execution
This stage involves building out your brand through all necessary mediums of communication, such as print and online advertising, marketing, and in-house materials like letterhead. Consistency is key.
We convene focus groups and conduct surveys to compare and contrast your brand with others in your industry, making adjustments where necessary.
Support and monitoring
Your new brand identity is set, and you’ve launched. This last step ensures things are going as planned and you’re realizing growth.