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Website Analytics Proposal Template


Prepared for:
[Client.FirstName] [Client.LastName]

Prepared by:
[Sender.FirstName] [Sender.LastName]

This website analytics proposal is designed to help companies who offer website traffic analysis, conversion optimization, and data integration. Feel free to change things up to make the proposal yours. To start, switch out the logo above to one of your own!



Thanks for taking the time to review my proposal for web analytics services for [Client.Company]. I realize that you have many companies to choose from to meet your needs, and I am grateful for the opportunity to earn your business.

At [Sender.Company], we specialize in making sense of the mountain of data that your website generates every day. Our data-driven, metrics-focused approach allows us to extract key insights from data that appears indecipherable to others, giving your marketing team the knowledge they need to work effectively.

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What we do

Web analytics is an extremely powerful digital marketing asset. With the wealth of data provided by an expert web analytics team, your marketing employees can make intelligent decisions that improve your overall marketing ROI and profitability.

Traffic Analysis

Our core service as a website analysis provider is traffic analysis. We gather important data from different analytics tools (Google Analytics, Kissmetrics, Mixpanel etc.) related to your website’s performance, visits, and conversions, and perform detailed analysis to arrive at key insights that can drive intelligent business decisions.

Data Integration

Tracking data from multiple digital platforms can easily become time consuming and confusing. We are able to combine data from all of your digital marketing channels, including data from CRMs and marketing automation platforms. These highly customized reports give you ability to gain a holistic understanding of your brand’s growth and the ROI of your marketing efforts.

Conversion Tracking & Optimization

Every business owner wants to improve their website’s performance. At [Sender.Company], we specialize in designing and testing variants of your website based on analysis of traffic and conversion data. This process allows us to test potential website improvements over time, driving your lead conversions and revenue growth upward.

Why [Sender.Company]?


We understand that you rely on our services to drive your business decisions. That’s why we focus on keeping you informed and in-the-loop at all times, without overwhelming you with unnecessary data. We’ve perfected the art of delivering the right information to our clients in a timely manner.

Simple Costs

We offer a simple flat monthly rate based on your needs, so you don’t have to worry about fluctuating invoice amounts.


We’ve performed critical traffic analysis, conversion optimization, and data integration for companies all over the world. Our team is extremely experienced, and we hold ourselves to the highest performance standards.


Our simple monthly pricing is based on your needs. Feel free to select or edit the quantities of any line item to build the perfect website analytics services package for your company. Once you’ve dialed in your website analysis services package, sign electronically at the end of the page and we will get started!


Weekly analysis of your website traffic, delivered in an easy-to-understand report


Deployment and testing of website variants based on engagement data


A simple monthly fee for each platform you’d like us to use in our combined analysis and reports.


PandaDoc’s pricing tables and electronic signature let you create powerful sales proposals in seconds. In this template, customers can choose which products they want and even set quantities according to their needs. Then, they can e-sign at the bottom. All of this can be done from a computer, smartphone, or tablet. Feel free to explore the pricing table’s additional features, such as discounts, taxes, and automatic profit margin calculations.


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