Website Analytics Proposal Template
Prepared by: [Sender.FirstName][Sender.LastName] [Sender.Company]
Prepared for: [Client.FirstName][Client.LastName] [Client.Company]
It was a pleasure to receive your request for a web analytics proposal! We are sure you have many worthy contenders who are looking to help you with this requirement, and we are delighted to be a part of the mix.
My name is [Sender.FirstName], I am the [Sender.Title] at [Sender.Company], and I wanted to write a personalized letter to thank you for reviewing our proposal and to guide you through the contents of the proposal.
In this document, we have included all the necessary details to help you understand the what, whys, and whens of our web analytics process, and what sets us apart from our competitors. Beginning with an About Us section, we have covered topics like project details, your current website ranking, project pricing, client testimonials, etc.
If, at the end of the proposal, you are satisfied with our service offering presentation and the prospect of working together, I respectfully request that you accept the terms of the agreement and sign this proposal (we accept both eSignatures and physical signatures).
Looking forward to onboarding you as a new client!
With over (X)+ years in the industry, [Sender.Company] is [Sender.City]’s leading marketing agency for web analytics. In (year you were founded), we began our journey with only (X) amount of team members.
Fast forward to today: we now have a team of (X) people, and our clients are situated all over the globe, including countries such as the United Kingdom, Dubai, Japan, Singapore, and Mexico. What started as a humble beginning now has accumulated noteworthy names such as (Client A, Client B, Client C, etc.), as part of our client list.
We believe that we’re still in the early stages of our development, and our plan from here on is to only grow further!
We’re incredibly proud to be associated with all the names on our client list. Since its inception, [Sender.Company] has partnered with companies who are industry leaders in their niche. And here’s what some of our past clients have to say about our work:
(Client Testimonial 1) [Client.Company]
(Client Testimonial 2)
(Client2.Company) (Client2.FirstName) (Client2.LastName)
(Client Testimonial 3)
(Client3.Company) (Client3.FirstName) (Client3.LastName)
We use Google Analytics and other metrics to understand website performance via-a-vis page visits, conversions, and additional key insights.
We analyze website traffic and cross compare it with the number of impressions, clicks, and conversions that traffic is able to achieve
Through a keyword gap report, you will be able to understand what keywords you should rank for and what gaps in keywords you have in comparison to your competitors
With data integration, we are able to collate data from multiple sources to help you gain a 360-degree understanding of your web presence
To create a seamless user experience, you need to push the content that your audience wants to read. With our content gap report, you will be able to analyze potential topics you can cover.
Social Media Analysis
We use multiple metrics to understand if your current social media strategy is engaging enough for your audience.
We can help forecast how your website would perform with future marketing strategies. With this service, we cover metrics like traffic, engagement, click-through, conversions, etc.
Through our industry experience, we help you create strategies that will result in conversions. We will also A/B test future campaigns to evaluate their potential to help you realign strategy as needed.
Understanding how you rank with current keywords is essential for any SEO strategy — we conduct keyword analysis to see how keywords on your website compare with competitors.
We use multiple metrics to conduct an in-depth analysis of your website, including, but not limited to, areas of focus such as errors, backlinks, usability, and ranking of all web pages.
Your Website At A Glance
As per an audit conducted on (MM.DD.YYYY), your website presently ranks at (Number). It has over (Number) of errors and (Number) of critical issues. As far SEO rankings are concerned, [Client.Company] ranks (Number) on Bing and (Number) on Google.
Why Do You Need Web Analytics?
Website analytics helps you:
Improve user experience.
Understand where your audience is coming from.
Decipher which pages convert and which don’t.
Decipher which website copy converts and which doesn’t.
Improve website SEO.
Get a 360-degree understanding of all website traffic.
Improve partnership opportunities.
Track ecommerce metrics and improve sales.