What is an investor pitch deck?

An investor pitch deck (business or startup deck) lets founders present their idea to investors when looking to raise funding. Many people use them interchangeably, however, there’s a slight difference between them. The first two may also be used to pitch clients or partners, but unlike the investor pitch deck, they are not necessarily subject to non-disclosure. The investor pitch deck has a direct target audience (VCs) and goal (fundraising).

How do you write a pitch deck for an investor?

Keep your pitch deck simple, informative, and straightforward. Each slide should be easily scanned and convey one key idea, e.g. pain you aim to address, the value you try to make, or the way investments pay off. Follow our writing tips and use the structure of our investor pitch deck template to create an efficient investment proposal for your company.

What should an investor deck include?

Include the Problem Statement, Value Proposition, and Solution description in your investment pitch deck. Let investors assess the potential profitability of your idea by describing the Investment Opportunity, Business Model, and Competition overview. Prove you know how to manage budgets by adding the Go-to-market strategy, Traction, and Milestones. Many investors pay attention to the Team and Supporters, so present your leadership and expertise. You can find the slides premade in our investor pitch template.

How long should an investor pitch deck be?

The number of investment pitch deck slides ranges from 10-13 on average. If your solution is complex or unique to the market, you may go for 15+ slides as long as the information justifies its value.

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Investor Pitch Deck

Created by:

[Sender.FirstName][Sender.LastName][Sender.Company]

Prepared for:

[Client.FirstName][Client.LastName][Client.Company]

01 Problem 02 Value Proposition 03 Product/Solution 04 Investment Opportunity 05 Competition 06 Business Model 07 Go-to-market 08 Fundraising 09 Traction 10 Founding Team

The problem with (your target domain) is that (what’s going wrong). (Target customers) look for (state behavioral factors).

Problem

Value Proposition

We suggest (add your value proposition) for (target customers) to (solve their problem) with the help of (your solution).

Reduce costs by X%

Improve productivity by N times

Product/Solution

Clearly state your solution, what it does, for whom, and how it solves the problem. Highlight its several core features or advantages.

Competitive Advantage

The short description of the advantage.

Competitive Advantage

The short description of the advantage.

Investment Opportunity

Target Market

$0.00

Demographics

Gender, Age, Status

Geo

Location

Other Criteria

Add your description

Competition

You may place your competitors on a grid comparing them by diametral factors, e.g. Cheap yet Hard-to Use or Easy-to-Use yet Pricey.

High Price

Low Price

Hard to Use

Ease of Use

$0.0 mln →

Market size

$.0.00 →

Avg.Customer

$.00

Market size

Business Model

Explain how you plan to monetize your business

Go-to-market

Marketing

Sales

PR

Organic Presence
SEO
Content Marketing
Paid Ads

B2B
Partnership Programs
Sales Team

Events
Press Release
Guest Posting
Product Hunt

Fundraising

$0.00

12 months

100 Clients

$0.00

Fundraising goal

Time Frame

Business KPI

Revenue Target

Traction

Provide evidence of your solution demand by showing the dynamics of your traction.

	Sales/Deals/Leads
Month 1	N
Month 2	X2 N
Month 3	X4 N

Founding Team

Name Surname

CEO

(Email Address #1)

Founded by former product leads at [Sender.Company]

Location: [Sender.City], [Sender.Country] | Year: XXXX

VP Sales

(Email Address #4)

VP Marketing

(Email Address #3)

CTO

(Email Address #2)

Investor Pitch Deck

Table of Contents

Problem

Value Proposition

Reduce costs by X%

Improve productivity by N times

Product/Solution

Competitive Advantage

Competitive Advantage

Competitive Advantage

Investment Opportunity

Target Market

Demographics

Geo

Other Criteria

Competition

$0.0 mln →

$.0.00 →

$.00

Business Model

Go-to-market

Marketing

Sales

PR

Fundraising

$0.00

12 months

100 Clients

$0.00

Traction

Founding Team

Name Surname

Name Surname

Name Surname

Name Surname

Investor Pitch Deck

Useful resources