Pitch Deck Templates

Pitch Deck Templates by PandaDoc

Whether you want to sell your idea to investors, clients, partners, or even employees, you need to communicate your business vision, plan, and end goal. This can hardly be done without a powerful pitch deck. However, writing one from scratch can be time and effort-consuming.

Here’s where PandaDoc free pitch deck templates come in handy.
Browse our library of different types of pitch deck templates and pick one that suits you best. Specifically, you may use:

• Investor pitch deck samples. This deck lets you introduce your company or solution to potential investors to get funding for your recently established and actively developing business. The main goal is to prove your potential to take a share of the market. Therefore, the key slides in the template help you tell about your business model, target market, demand generation, and financial data, including your gained and projected revenue.

• Sales deck templates. This type helps you present your product or service to potential clients. Here, you can focus on the value proposition, competitor advantages, features, and benefits. You may include a pricing slide or use a standalone pricing proposal template.

• Business deck template. If you want to establish relations, find partners or promote your business in a new market, you may use a business deck template. Focus on slides that explain your business value, e.g., share your mission, show the market opportunity, explain your business model, and present benefits you offer to end clients and partners.

• Startup pitch deck templates. This template can help you introduce your startup to the public, investors, or employees. Depending on the audience, you may give priority to slides on the company’s history, mission, values, competitor analysis, and startup roadmap.
• Fundraising pitch templates. If you seek to raise funds for your new business or product, you prepare a fundraising pitch deck. Here, you need to outline your business potential, competitive landscape, the team and its expertise, the sum you are aiming for, and the roadmap you plan to implement to succeed.

How to Write an Impressive Pitch Deck

In its essence, pitch decks exist to make the target audience feel confident in your offer and convince them to take the right action. It can be anything from supporting your course with funds, purchasing your product or service, or sharing your mission by joining your team. 

To create a professional pitch deck, you may use ready-made slide deck templates like PandaDoc. And make sure to follow these writing tips to create a truly impressive document of your own:

1. Go for simplicity. No matter how educated or narrow your audience is, try avoiding abbreviations, technical terms, slang, and jargon. Write your idea in simple language so that even a 5-year-old would understand it.

2. Address your reader. Think of what drives your audience. Your business vision should relate to your audience and appeal to their needs.

3. Inspire with your story. One of the best practices in making your pitch inspirational and memorable is to share a story that took you to launch your business. Stories establish emotional connections and make you stand out.

4. Use data and numbers: Your information should be well-researched and based on market statistics, trends, and audience demand. Prove your idea’s validity with numbers from trusted sources.

5. Outline your team. None of the startup, investor, or fundraising pitch templates goes without a team slide, and that’s for good reason. Here you can establish trust in your course by showing your and your team’s expertise that proves you’re fit for the job.

6. Show traction: Show progress. Present proof of your positive dynamics, such as customer reviews, earnings, or client base expansion. In any of PandaDoc’s free pitch deck templates, you may find easily customizable tables and graphs to demonstrate your business traction.

7. Use visuals: An outdated presentation over-cluttered with text or data can spoil all the efforts. Make sure your pitch is not just easy to scan and navigate but also supplemented with quality visuals that showcase your product or idea. Browse a collection of PandaDoc’s presentation samples for inspiration.

8. Stick to 10/20/30 practice. Consider this point as advice but not a rule, even though most sources may convince you otherwise. The idea to have 10 slides in your deck, with the length of your speech under 20 minutes, and a minimal font size of 30 points is to give average reference points. But it’s fully up to you to decide which information you need to include to make it work.

Using one of the ready-to-fill pitch examples provided by PandaDoc, you can stick to the right structure and professional design layout when writing your pitch. Most importantly, you’ll include all the essential information for your audience.

What to Include In Your Pitch Deck 

Pitch deck templates may guide you on the general structure but no matter which one you choose, it’s always better to tailor it to your specific case. A no-brainer way is to browse several presentation samples and marketing deck examples to assemble the slides you need.

Here’s a quick overview of the most common slides which you can find in most pitch deck templates:

• Cover page/ Introduction: Here, you state your company name, logo, and slogan that reflects your value proposition.
• Problem statement: Present the problem or pain that you deal with.
• Solution: Demonstrate how your offer handles the problem and makes people’s life better/easier.
• Market opportunity: Support your claim with proof that your idea has potential in the specific market.
• Business model: Explain how you want to make money.
• Traction: Share preliminary positive feedback from your customers, financial achievements, or customer growth dynamics. Show something that measures your traction.
• Our team: Introduce some key members of your team who stand behind your business or product.
• Funding asks/Financials: Depending on the type of your pitch deck, you may either include a funding goal stating the amount of money you seek to raise or share financial projections, revenue, and expenses.
• Thank you. End your pitch deck with a general thank you for your attention and include a next-step incentive. Don’t forget to add links to resources and your contact information.