How do you pitch in digital marketing?

Pitching in digital marketing involves extracting the main information about your agency and translating it to the client’s language of the value he gets from your services. Our marketing deck template will help you pitch your agency to potential clients and partners.

How do you build a marketing pitch deck?

Build your marketing agency pitch keeping in mind your customer ideal profile. Whether you pitch to corporate, enterprise or small-biz clients, it’s always good to start your introductory slide with a personalized letter. Tailor your offerings to particular customer needs or business domains. Make sure your marketing agency pitch looks credible and features your key achievements like the number of years in the market, how many campaigns you launched, a sneak peek into your team’s expertise or the names of famous clients.

What should a marketing deck include?

Marketing pitch deck needs to include 10 slides. If you pitch your digital marketing services to potential clients, include your agency Introduction, key Services, your Goals and KPIs, Action Plan, Case Studies and Testimonials to prove your expertise. If you prepare your marketing deck for investors, include the Problems you solve and describe your market Offer, Competitors and Business model, Financial projections and Timeline to show when you plan to start gaining revenue.

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Marketing Pitch Deck

Prepared by

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01. Our Agency 02. Services 03. Marketing Strategy 04. Campaign 05. Action Plan 06. Goals and KPIs 07. Case Studies 08. Pricing 09. Testimonials 10. Contact us

Our Agency

Write a catchy yet informative description of your marketing agency stating what you do, how long have you been in the market and who benefits from your services.

Highlight your key milestones and achievements that will prove your expertise.

Happy Customers

Years in Digital Marketing

Campaigns Launched

Team Members

Services

List your marketing services and add a short explanation of what each one means and how the potential client can benefit from it.

Lead Generation

Increase your flow of incoming leads or get one from scratch.

Social Media Marketing

Get your brand voice heard and products seen in social media.

Social Media Marketing

Place yourself on top of the search ahead of your competitors by right keywords.

Pay Per Click (PPC) Advertising

Find ready-to-buy customers at the right time, at the right place.

Email Marketing

Launch winning email campaigns that boost growth.

Marketing Strategy

Describe your approach for developing a digital marketing strategy.

Domain Analysis

We analyze your business domain to make sure we suggest the best marketing strategy to fit your audience.

Marketing Strategy

We develop an effective marketing strategy with clear goals and measurable results, helping you stay focused on your business.

KPIs

For each campaign, we set clear measurable KPIs and keep you updated on the progress.

Channels and Tools

We use all the modern marketing tools and work with paid and free channels giving you flexibility with your budget planning.

Results

We report on the result showing the 'before’ and ‘after’ for each KPI.

Campaign

Outline an example of a marketing campaign that you can deliver for your client.

Goals

Generate organic leads and website traffic

KPIs

200 new leads within a quarter
+10K new website visitors

Budget

$10,000 + $5,000 (Google Ads)

Campaign Type

SEO research
Content marketing campaign
Paid Advertising

Deliverables

10 product-led content pieces (blog posts)
2 product videos
1 landing page

Goals

Generate organic leads and website traffic

Action Plan

Understand Your Competition

You gain insights into your competitor’s strengths and weaknesses

Set Marketing Goals and KPIs

You understand the goal of each initiative and have clear expectations of the results

Define Your Budget

We agree upon the budget that you’re comfortable working with

Choose Tools and Channels

List of tools we’ll use to implement strategy

Action Plan

Develop Your Message and Assets

We prepare the needed content aligned to your brand positioning

Marketing Plan Implementation

We publish the content and manage your paid ads campaign

Start Tracking Results

You get reports and regular updates on the process

Review and Improve

We adjust the strategy if needed

Goals and KPIs

Grow Sales

Number of new sales/calls/deals

Suggest the key goals of your cooperation and list the indicators how the client will track their achievement.

Generate Leads

Number of new sales-qualified leads

Increase Website Visibility

New organic and direct visitors

Promote Brand

Number of followers and brand mentions

Improve SEO

The amount of organic traffic and number of website keywords in the top 1-10