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Product Roadmap Presentation

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Table of contents

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01

Agenda

02

03

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Purpose

Vision

Market research

Product’s business model

Objectives

SMART goals

Competitors

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09

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Personas

Customer benefits

Roadmap

Time frames

Initiatives

Metrics

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Agenda

Highlight the main ideas of your product roadmap and the presentation.

• Add key statements about your product

Purpose

State the purpose of your product as clearly and concisely as possible.

Our product purposes:

Provide healthier eating options with easy-to-prepare packaged meals

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Increase the efficiency of plumbing, carpentry, or other trades with a new tool

Make commuting easier, cost-effective, and better for the environment with ridesharing

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02

03

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VISION

Add your vision for the product and where you see it in 1-2 years' time.

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Market research

In the market research slide, add your insights from your market research initiatives.

Provide healthier eating options with easy-to-prepare packaged meals

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Make commuting easier, cost-effective, and better for the environment with ridesharing

Increase the efficiency of plumbing, carpentry, or other trades with a new tool

01

02

03

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04

Make commuting easier, cost-effective, and better for the environment with ridesharing

Product’s business model

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Specify the business model that your product will use to generate profit for the company.

Business model examples:

business-to-business (B2B)

business-to-consumer (B2C)

business-to-government (B2G)

Subscription-based (such as streaming platforms and SaaS companies)

On-demand (such as ridesharing and food-delivery services)

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OBJECTIVES

Outline the major objectives for your product roadmap as well as the specific timeline for each one.

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Q1

Q2

Q3

Q4

Complete the first round of focus groups for product validation

Ship pre-orders

Full launch

Post-launch review and analysis

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SMArt GOals

Add SMART goals that will help the product in both pre-launch and post-launch stages.

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S

M

A

R

T

Specific

Keep goals clear and simple.

Measurable

Highlight the KPIs you'll use to measure progress.

Achievable

Stick to ambitious but realistic goals.

Relevant

Select goals that directly benefit the product and business.

Time

Set deadlines for every goal.

Competitors

List key competitors and the factors that differentiate your product from their offerings.

price

Features

target market

brand reputation

YOUR COMPANY

COMPETITOR 1

COMPETITOR 2

COMPETITOR 3

PErsonas

State the target persona (ideal customer profile) for your product.

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Age:

Gender:

Location:

Position / Income:

Bio (50 words):

Career / Life goals:

Customer benefits

List the general benefits of your product.

Saves time

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01

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Increases profitability for SMBs

Helps people do their job more efficiently

Provides convenience

Makes customers healthier

ROADMAP

Present your list of launch steps.

Market research

Product validation

Prototype development

Customer feedback

Pre-order launch

Full launch

Post-launch review

Our launch steps:

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Time frames

List the product implementation stages along with the time frame for each stage.

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STAGE 1

STAGE 2

STAGE 3

STAGE 4

Initiatives

List the specific company actions and roadmap initiatives as well as the date you intend to complete them by.

Company actions

Finish Date

Metrics

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List examples of metrics and KPIs (key performance indicators) that the client can use to measure the progress towards specific roadmap launch goals.

• Revenue

• User acquisition cost

• Pre-launch sign-ups

• User retention

• Referrals

• Website traffic

Product Roadmap Presentation

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