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SEO Audit Presentation

Created by:

​[Sender.FirstName][Sender.LastName][Sender.Company]​

Prepared for:

​[Client.FirstName][Client.LastName][Client.Company]​

Demonstrate how your services can drive organic traffic and win more clients with our free customizable SEO Proposal Template and SEO Proposal Presentation. Choose the format that fits best your case.

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Table of Contents

SEO Report Summary

Key SEO Metrics

Organic Traffic

Brand Traffic

Indexing

Off-Page Factors

Content

Meta-Tags

On-Page Factors

Authority

Backlinks

Site Performance

Target Keywords Scope

SEO Recommendations

SEO Action Plan

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How to present an SEO report?

You can present an SEO report live and in-person, recorded, or by simply emailing a presentation to the recipient. In your presentation, make sure that you’ve narrowed down the primary KPIs you want to draw attention to, e.g. traffic, keyword performance, page speed, backlinks, engagement, etc.

SEO Report Summary

Give a brief overview of what to expect in the presentation and some of the highlights your audience should pay close attention to.

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Highlit 1

Highlit 2

Highlit 3

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What SEO metrics to report and present?

Some of the most important SEO metrics to include are domain and page authority (DA and PA), keyword rankings, organic traffic, conversions, website performance, clickthrough rate, and bounce rate. These are 8 fundamental data points you’ll want to report on.

Key SEO Metrics

State the main SEO metrics you'll be focusing on in the presentation

Organic traffic

Bounce rate

Domain authority

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Organic Traffic

Briefly explain that organic traffic is unpaid traffic that comes from a search engine and that it's important because it's usually highly targeted traffic from users with intent.

Home

Key Landing Pages

Blog

Website

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Brand Traffic

Show that brand traffic consists of visitors that come to your website from searching specific keywords tied to your brand which is important to show brand awareness.

Home

About Us/Company Page

Blog

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Indexing

Explain that indexing is the process by which search engines automatically scan and categorize information found on websites into search engine results pages (SERPs) which is critical in order to have a website's pages be searchable.

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Finding 1

Finding 2

Finding 3

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Off-Page Factors

Give examples of off-page SEO ranking factors such as building backlinks or increasing social media reach, and show how these factors can boost a website's authority.

Total number of backlinks.

Backlinks from related websites

Anchor text.

Link freshness.

Link diversity.

Social sharing.

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Content

Explain why content on a website like blog posts can be important for ranking due to keywords and the ability it has to generate backlinks from other authoritative websites.

Text readability

Uniqueness

Duplicate Content

Impressions

Click-through rate (CTR)

Bounce rate

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Meta-Tags

Discuss meta-tags being small snippets of text that describe a page's content primarily for search engines to crawl and index them more effectively.

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Finding 1

Finding 2

Finding 3

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On-Page Factors

Explain that on-page SEO is what is controllable on a website and that it can have a big impact on a website's search engine ranking

Content

image optimization

Metadata

Keyword ranking

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Authority

Highlight the difference between domain authority (DA) and page authority (PA) and how both of these factors can influence where a search engine ranks a website for any given keyword.

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Finding 1

Finding 2

Finding 3

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Backlinks

Discuss why getting backlinks from other authoritative websites can significantly boost a website's ranking.

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Finding 1

Finding 2

Finding 3

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Site Performance

Illustrate why performance factors like page speed, bounce rate, etc. can influence how search engines rank a website for keywords.

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Finding 1

Finding 2

Finding 3

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Target Keywords Scope

List the primary keywords being targeted for the website and show how that can have a major effect on organic traffic.

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Finding 1

Finding 2

Finding 3

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How do you present SEO recommendations?

All of your SEO recommendations should be based on hard data. With that data in hand, list clear recommendations for addressing the problems as well as the results that you would expect after that process has been completed e.g. better ranking for targeted keywords, improved page performance, etc.

SEO Recommendation

Based on your findings, identify weak areas that could be enhanced for stronger rankings and increased web traffic.

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Finding 1

Finding 2

Finding 3

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How to present your SEO plan?

People can be wary of SEO because it can seem too ambiguous, so be as clear as possible about what the problems are, how you can fix them, and the results that the website owner can realistically expect. Make the actions you’re proposing as simple and understandable as you can for a layperson with no knowledge of SEO.

SEO Action Plan

Clearly state the actions you would take to address the problems you've identified e.g. acquire authoritative whitehat backlinks, fix on-page performance issues, create SEO-focused content, etc.

Goal

Initiative

By When

​

​

​

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SEO Report Presentation FAQ

  • You can use an SEO report presentation template that comes with a pre-arranged structure and content prompts as this one does, or you can study other professional SEO reports and create your own from scratch.

  • There are many different ways to perform an SEO audit presentation e.g. in person, virtual, recording, or even just sending a presentation file. It’s typically best practice to talk your audience through the presentation live so that you can address questions and challenges as they come up.

  • An SEO report provides a detailed breakdown of the website in question with what’s working and what’s not working from an SEO perspective. It also presents options to improve the website’s search engine ranking.

  • A monthly SEO report should include a summary of what’s been accomplished that month, challenges that might have arisen, and specific ranking progress that’s been made with targeted keywords. 

SEO Audit Presentation PandaDoc

Use this SEO audit presentation template to inform your customers of how their websites are performing.

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