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SEO Proposal Presentation

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​[Sender.FirstName]​[Sender.LastName]​

​[Sender.Email][Sender.Company]​

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Prepared by:

You may also detail your approach to search engine optimization with our comprehensive SEO Proposal Template featuring keyword research, on-page and off-page strategies, content optimization, and expected results.

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Table of contents

Executive Summary Project Outline SEO Audit Competitors SEO Research Organic and Keyword Search SEO Strategy and Action Plan Timeline Estimated SEO Impact Deliverables Pricing About Us SEO Services How We Work Clients and References Contacts

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How to start your SEO proposal presentation?

Start your SEO pitch presentation with a basic overview of what SEO is, what problems it solves, and why it’s an essential strategy for modern businesses to leverage.

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Executive summary

Our free SEO Agreement Template provides a legally binding framework for partnership with your clients.

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Executive summary

Explain how search engine optimization (SEO) makes websites more visible and can be a critical tool to drive traffic and generate more customers.

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Project outline

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Project outline

Describe the scope of the proposed project

structuring a website

writing SEO content

building backlinks

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SEO

Audit

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SEO Audit

Explain what's involved in an SEO audit and why your prospective client needs the actionable data that comes from it.

Current website rank information

Ranking trends

Backlink analysis

Deliverables:

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How to present SEO competitors’ research?

When you’re presenting SEO competitor research, you’ll want to demonstrate how competitive (or not) the targeted keywords are and what your client’s competitors are doing to rank for them. Competitor analysis helps to inform a strategy on how to outrank them.

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Competitors' SEO Research

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Competitors' SEO Research

Show your client how competitive search engine rankings are and how you'll measure your client's key competitors' growth and what they're doing to achieve it.

Competitor 1

Key competitors:

Website analysis:

Difficulty to outrank:

Description

Description

Competitor 1

Competitor 1

Competitor 1

Description

Description

Description

Description

Description

Description

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Organic and keyword search

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Organic and keyword search

Identify the primary keywords that are relevant to your client and the volume that comes from them.

Keyword 1

List of keywords:

Search volume:

Level of competition:

%

Description

Keyword 2

Keyword 3

Keyword 4

%

%

%

Description

Description

Description

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SEO Strategy and action plan

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SEO Strategy and action plan

Demonstrate your expertise with a detailed strategy showing how you'll help your prospective client outrank their competitors.

On-page SEO approach

Content strategy

Backlink action plan

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Timeline

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Timeline

Give an overview of when you'll act on each prong of the strategy and approximately how long each stage of the process will take.

Stage 1

Stage 2

Stage 3

On-page SEO

Content creation

Backlink outreach

1 week

2 weeks

4 weeks

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How to write SEO proposal impact?

Now that you’ve explained your SEO strategy, it’s time to whet your prospective client’s appetite by showing them what positive results they can expect from following through with the plan. Show how much additional web traffic they can expect from improving their rankings and what that could bake out to in terms of leads and customers.

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Estimated SEO impact

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Estimated SEO impact

Get specific with the positive impact that the client can expect in the short and long term as a result of your SEO efforts.

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How to write SEO proposal deliverables?

SEO projects can include many different components, and this is the time to lay all of those pieces of the puzzle out for your client so they can see the value that you’re bringing. Clearly show the client what they’ll be walking away with when your work is done.

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Deliverables

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Deliverables

Share detailed deliverables that the client can expect from going forward with this SEO proposal.

On-page SEO restructuring

XX pieces of SEO content

Approximate improvement in rankings

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Pricing

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Pricing

List the pricing options if there are multiple and what each option includes in terms of deliverables.

Package 1

Package 2

Package 3

On-page SEO content

On-page SEO content

backlinks

On-page SEO content

backlinks

$5,000

$10,000

$10,000

How to end your SEO proposal presentation?

Once you’ve laid out the opportunity and the strategy to take advantage of it, it’s time to pitch your company. Close the deal by sharing details on your team, samples of successful work, past clients you’ve helped, and a comprehensive list of the services you provide.

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About us

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About Us

Briefly describe your company's history, team, and some highlights from similar work you've done

drove an XXX% increase in traffic for Company B

generated ten 1st page rankings for Company A

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SEO services

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SEO services

State the SEO services that you offer e.g. SEO content creation, on-page structuring, backlinking, etc.

SEO content creation

on-page structuring

backlinking

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How we work

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How we work

Give an overview of your process so the potential new client knows what to expect e.g. pitch, quote, delivery, etc.

pitch

quote

delivery

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Clients and references

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Clients and references

Share the names of some of the clients you've worked with and some testimonials or references attesting to your company's performance.

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Company name

Company name

Company name

Scope of work

Scope of work

Scope of work

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Contacts

List the contacts that the client can follow up with e.g. a sales rep, customer support person, etc. and their contact details.

​[Sender.FirstName][Sender.LastName]​

​[Sender.Phone][Sender.Email]​

Contact

Contact

Name

Name

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Useful resources

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FAQ

  • An SEO presentation is typically meant to win new business by showing prospective clients the opportunity, an action plan, and the potential results that can be attained with the right SEO strategy.

  • Start with an effective SEO presentation template and build it out with all of your relevant business information. Then you can use the asset to pitch clients in person or virtually.

  • An SEO proposal is an SEO presentation for client acquisition purposes. It’s meant to convince prospective clients of the importance of SEO and how it could have a major impact on their business.

  • You can use a professional SEO pitch presentation to sell your SEO services to potential clients. With a presentation, you can demonstrate your knowledge and expertise while also convincing the prospective client of what they stand to gain by working with you.

  • A winning SEO proposal includes an outline of the project, SEO audit, action plan, deliverables, pricing, and vital information about your business and the results you’ve attained.

SEO Proposal Presentation PandaDoc

A comprehensive SEO proposal presentation template that can help you win clients.

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SEO Proposal Presentation

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A comprehensive SEO proposal presentation template that can help you win clients.

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