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SEO Proposal Presentation

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[Sender.FirstName][Sender.LastName]

[Sender.Email][Sender.Company]

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Prepared by:

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Table of contents

Executive Summary Project Outline SEO Audit Competitors SEO Research Organic and Keyword Search SEO Strategy and Action Plan Timeline Estimated SEO Impact Deliverables Pricing About Us SEO Services How We Work Clients and References Contacts

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Executive summary

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Executive summary

Explain how search engine optimization (SEO) makes websites more visible and can be a critical tool to drive traffic and generate more customers.

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Project outline

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Project outline

Describe the scope of the proposed project

structuring a website

writing SEO content

building backlinks

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SEO

Audit

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SEO Audit

Explain what's involved in an SEO audit and why your prospective client needs the actionable data that comes from it.

Current website rank information

Ranking trends

Backlink analysis

Deliverables:

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Competitors' SEO Research

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Competitors' SEO Research

Show your client how competitive search engine rankings are and how you'll measure your client's key competitors' growth and what they're doing to achieve it.

Competitor 1

Key competitors:

Website analysis:

Difficulty to outrank:

Description

Description

Competitor 1

Competitor 1

Competitor 1

Description

Description

Description

Description

Description

Description

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Organic and keyword search

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Organic and keyword search

Identify the primary keywords that are relevant to your client and the volume that comes from them.

Keyword 1

List of keywords:

Search volume:

Level of competition:

%

Description

Keyword 2

Keyword 3

Keyword 4

%

%

%

Description

Description

Description

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SEO Strategy and action plan

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SEO Strategy and action plan

Demonstrate your expertise with a detailed strategy showing how you'll help your prospective client outrank their competitors.

On-page SEO approach

Content strategy

Backlink action plan

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Timeline

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Timeline

Give an overview of when you'll act on each prong of the strategy and approximately how long each stage of the process will take.

Stage 1

Stage 2

Stage 3

On-page SEO

Content creation

Backlink outreach

1 week

2 weeks

4 weeks

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Estimated SEO impact

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Estimated SEO impact

Get specific with the positive impact that the client can expect in the short and long term as a result of your SEO efforts.

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Deliverables

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Deliverables

Share detailed deliverables that the client can expect from going forward with this SEO proposal.

On-page SEO restructuring

XX pieces of SEO content

Approximate improvement in rankings

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Pricing

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Pricing

List the pricing options if there are multiple and what each option includes in terms of deliverables.

Package 1

Package 2

Package 3

On-page SEO content

On-page SEO content

backlinks

On-page SEO content

backlinks

$5,000

$10,000

$10,000

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About us

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About Us

Briefly describe your company's history, team, and some highlights from similar work you've done

drove an XXX% increase in traffic for Company B

generated ten 1st page rankings for Company A

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SEO services

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SEO services

State the SEO services that you offer e.g. SEO content creation, on-page structuring, backlinking, etc.

SEO content creation

on-page structuring

backlinking

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How we work

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How we work

Give an overview of your process so the potential new client knows what to expect e.g. pitch, quote, delivery, etc.

pitch

quote

delivery

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Clients and references

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Clients and references

Share the names of some of the clients you've worked with and some testimonials or references attesting to your company's performance.

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Company name

Company name

Company name

Scope of work

Scope of work

Scope of work

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Contacts

List the contacts that the client can follow up with e.g. a sales rep, customer support person, etc. and their contact details.

[Sender.FirstName][Sender.LastName]

[Sender.Phone][Sender.Email]

Contact

Contact

Name

Name

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SEO Proposal Presentation

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