Product Presentation
Table of contents
3. The Story 4. Inspirational 5. Our Company 6. Mission 7. The Problem 8. Product 9. Features 10. Target Market 11. For Whom 12. Values 13. Pricing 14. Use Cases 15. Social Proof 16. CTA 17. Contacts
The Story
Tell your audience how the product you're going to present has come to life and why you created it.
Inspirational
Use compelling graphics or an eye-catching statement, quote, or statistic that engages your audience and leaves them wanting more.
Our Company
Explain who you and your team are e.g. noteworthy achievements, past experience, etc.
30
6
10k
8
project delivered
years in the market
happy customers
offices globally
Mission
Our mission is to deliver decaffeinated coffee that tastes as good as caffeinated coffee to the whole world.
The Problem
Water bottles leak!
State the problem that your product is meant to solve e.g. phone screens that break easily, water bottles that leak, email software with a clunky user interface, etc.
The product
State what your product is and highlight some of the key advantages.
XX%
90-day
More
years in the market
happy customers
offices globally
The product
State what your product is and highlight some of the key advantages.
XX%
90-day
More
years in the market
happy customers
offices globally
Features
List some of the most important features your product has to offer.
Lasts XX% longer then other products in the industry.
Functionality:
Price:
XX% cheaper than comparable products.
Appearance:
Comes in XX color options.
Features
List some of the most important features your product has to offer.
Lasts XX% longer then other products in the industry.
Functionality:
Price:
XX% cheaper than comparable products.
Appearance:
Comes in XX color options.
TARGET MARKET
Age: xx
Identify the target market your product is meant for e.g. age, gender, income bracket, geographic location, etc.
Gender: x
Income bracket: x
Geographic location: x
FOR WHOM
Give specific examples of the sort of person your product is meant for with more specific buyer personas.
Name
Name:
Demographic details
Interests
Behavioral traits
Demographics details:
Interests:
Behavioral trait:
Value
Point 1
Show the value proposition of your product by listing some of the value offerings e.g. cost saving, longer lasting, etc.
Point 2
Point 3
Pricing
Summarize the pricing options for your product.
Name | Price | QTY | Subtotal |
|---|---|---|---|
Item 1 Description of first item | $35.00 | 5 | $175.00 |
Item 2 Description of second item | $55.00 | 1 | $55.00 |
Item 3 Description of third item | $200.00 | 1 | $200.00 |
Subtotal | $230.00 |
Discount | -$115.00 |
Tax | $23.00 |
Total | $138.00 |
Use cases
Illustrate some viable use cases that your product is perfect for e.g. software that makes telemarketers more efficient, a supplement that helps people lose weight faster, etc.
Use Case 1
Use Case 2
Use Case 3
Enter your text here
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Social proof
Provide social proof for your product by means of positive reviews, social media shares, celebrity endorsements, etc.
“Enter your text here”
“Enter your text here”
“Enter your text here”
Lora Dern
FKA Twigs
Grace Johns
Close with a strong call-to-action that motivates the reader to pursue a specific action e.g. set up an appointment, pre-order, book a demo, etc.
CTA
Contacts
List the appropriate contacts that your reader can follow up with to take the next steps e.g. sales rep, customer service, manager, etc.
Natasha Lyonn Sales Manager
Phillip Fry CPO
Sarah Gray CEO
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