Skip to main content

e-Sign with PandaDoc

Image 2

PR pitch deck

Image 3
Image 4

Prepared by ​

​[Sender.FirstName][Sender.LastName]​

​[Sender.Email]​

​[Sender.Company]​

Image 5

For PR professionals aiming to secure new clients or projects, our PR Proposal Template is an invaluable resource. This template allows you to outline your PR strategies and expected outcomes, giving potential clients a comprehensive overview of how your PR services can enhance their brand visibility.

Image 8

1. About us 2. Services 3. Goals and

4. Strategy 5. Campaign

6. Platforms 7. Domains 8. Pricing 9. Portfolio 10. Contact Us

Table of contents

How do you present your PR company?

Briefly describe your PR agency and what you do, highlighting how your services may be useful for your clients. Make your introduction easily scannable and display your key achievements like years in the market or the number of PR campaigns you launched. Rather than using tedious stock images, add a captivating photo of your team or office to show the human face behind your agency.

Image 10

About Us

01

Image 18
Image 14
Image 15
Image 13
Image 12

ABC Company is a full-service PR agency based in London with over 15 years in the market. We help digital brands to gain global media coverage that impacts their business and revenue.

About Us

70+

60

150

customers

team members

campaigns launche

How to pitch PR services?

To pitch your PR agency, use a pain-based approach explaining which problems the customer can solve with your service. Or tell about the value which he gets as a result of it. Depending on the PR campaign or service, it can be an improved brand reputation, increased website visibility, an engaged community of followers, or an effective launch of a new product that generates buzz.

Image 20

Services

02

Image 27
Image 26
Image 25
Image 24

Services

Integrated marketing

1/2

Public Relations

Marketing & Social Media

We create marketing programs that pitch, draw, and convert your clients.

We communicate your brand in the media with a strong, visionary, and emotional voice.

We develop and implement digital campaigns that bring followers, boost sales, and increase search visibility.

Image 28
Image 29
Image 30
Image 34
Image 33
Image 32
Image 31

Services

Strategic Planning

2/2

Event Management

Influencer Marketing

We help you set goals and analyze your strengths and weaknesses to develop a plan for the future.

We organize events that convey your brand message and tell about your business in global or local markets.

We pitch influencers to find the best advocates with the right audience for your brand.

Image 35
Image 36
Image 37
Image 39

Goals and KPIs

03

Image 41

Goals and KPIs

Increase Brand/Product Awareness

Image 42

Promote new product

Establish Authority

Increase Audience Size

Generate Interest

Gather Feedback

Impressions

Media Mentions

Organic Traffic

New visitors

Content Quality

Backlinks

Share of Voice

Image 43

We help you:

You see results:

How to present a PR strategy?

When presenting your PR strategy, make sure to communicate your understanding of customer goals and the target audience. Describe your approach to implementing PR tactics that go in line with customers’ needs. State how you measure the results and track the strategy’s effectiveness.

Image 44

Strategy

04

Image 49

Strategy

Setting PR goals

At every stage, you see clear inputs and outputs

Image 50

Researching your audience

Campaign development

Result tracking

Planning the budget and timeline

Image 52

Campaign

05

Image 57
Image 54
Image 58
Image 59
Image 60
Image 61
Image 62

Campaign

Professional PR campaign development to meet your needs

Type

Image 55
Image 56

Goals & KPIs

Scope

Budget

Platforms

Timeline

Social Media Communication

  • Increase engagement, the number of followers

  • Lead generation through SMM

  • creative ad campaign development

  • contest and challenges

  • text and asset development

$5,000

Twitter, Instagram, Facebook

1-months duration

Image 64

Platforms

06

Image 72

Platforms

Delivering your message to the right audience

Cision PR Newswire

Image 74

Newswire

BusinessWire

ACCESSWIRE

PR Underground

Prowly

PitchEngine

TikTok, Facebook, Instagram, Twitter, Linkedin

Image 76

Domains

07

Image 77

Domains

Whatever your domain, we get your brand seen

Banking, Finance Services

Image 78

IT industry

Manufacturing

E-commerce

Health and Beauty

Marketing

Logistics and Supply Chain

Management

Telecommunication

Image 80

Pricing

08

Image 86
Image 87
Image 83
Image 82

Flexible pricing plans to meet your budget

Startup

Image 84
Image 85

Pricing

Professional

Enterprise

List your scope of work

$ price/month

List your scope of work

List your scope of work

$ price/month

$ price/month

How to present a PR portfolio?

If you have an extensive PR portfolio and would like to showcase your vast experience, add your client’s logos, the campaign type, and links to top media if any. If you’ve just started to build one, present your customer case studies in more detail, telling about the client’s domain, the scope of work, challenges, and outcomes.

Image 89

Portfolio

09

Image 99
Image 98
Image 97
Image 96
Image 92

Portfolio

(Logo 2) Influencer pitching for customer product promotion.

(Logo 3) Social media contest to increase the user-generated content and number of followers.

Image 93
Image 94
Image 95

Project Name

Project Name

Project Name

(Logo 1) PR press release and media pitching for launching a new product.

Image 100
Image 102

Let’s discuss your goals and see what we can do for you.

Contact us

Contacts:

​[Sender.FirstName][Sender.LastName]​

​[Sender.Email][Sender.Company]​

Useful resources

Featured Templates
Sales Proposals
NDA Agreements
Operating Agreements
Service Agreements
Sales Documents
Marketing Proposals
Rental and Lease Agreements
Quote Templates
Business Proposals
Agreement Templates
Purchase Agreements
Contract Templates

FAQ

  • A public relations pitch deck or PR proposal is part and parcel of a PR agency sales kit. It helps you present your PR services to prospects via email or in online sales meetings or submit it as a request for proposal (RFP) for clients looking to hire a PR firm.

  • To prepare an impactful PR pitch deck, get a thorough knowledge of your prospect’s pains and goals. Inquire about their target audience, analyze their current media coverage, and research some of their competitors. Use your insights to prepare a personalized PR pitch presentation. Make it grounded and in line with their requirements. Highlight your previous achievements, customer testimonials, or feature relevant case studies. 

  • Your PR pitch presentation should include 10-15 compelling slides, each one clearly stating your service benefits and client’s value. Include in your pitch information about Your Agency, Services, Goals + KPIs you are aiming for, Budget, PR Strategies, Platforms, and Tools at your disposal. Tailor your PR pitch deck to the exact client’s needs and follow it up suggesting the Next Steps.

  • When writing a public relations pitch, remember the rule 10-20-30. Include 10 slides that present your PR agency value proposition. Your presentation shouldn’t take longer than 20 minutes. Make your pitch easy on the eye using a font 24-30 size. Our PR pitch template will help you develop a consistent and impactful message.

PR Pitch Deck PandaDoc

Present your PR agency services with this free editable PR pitch template.

Disclaimer

Materials (e.g. templates, educational articles, blog posts and informational content), made available through PandaDoc, including via any integrations, connectors, extensions, plugins, or third-party AI platforms (e.g. ChatGPT, Claude, or similar tools) are for general information purposes only and are provided "as is." These materials do not constitute legal, regulatory, or compliance advice and should not be construed as such. It is your responsibility to ensure materials meet your specific legal requirements. Consult a qualified attorney licensed in your jurisdiction before relying on these materials. PandaDoc disclaims all warranties, express or implied, including fitness for a particular purpose or non-infringement.

Related templates

Product Roadmap Presentation

Product Roadmap Presentation

Pitch your project with this customizable project roadmap presentation template that you can download and use for free.

Product Presentation Template

Product Presentation Template

Promote your product with this product presentation template that you can download for free.

Marketing Pitch Deck

Marketing Pitch Deck

Pitch your digital marketing services with this free editable marketing deck template.

Company Presentation Template

Company Presentation Template

Tell more about your company with our free company presentation template.

available

PR Pitch Deck

Used 4,992 times

Reviewed by

AI BadgeAI assistant included

Present your PR agency services with this free editable PR pitch template.

Use this template — free
Use this template — free

Care to rate this template?

Your rating will help others.

Rate this template

Thanks for your rate!

Template preview
PandaDoc
PandaDoc
TemplatesPitch Deck Templates
Close
TemplatesPitch Deck Templates
Close
e-Sign with PandaDoc
Anna Werigo