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Public Relations Proposal

Created by:
[Sender.FirstName][Sender.LastName]
[ Sender.Company]

Prepared for:
[Client.FirstName][Client.LastName]
[ Client.Company]

Cover Letter

Dear [Client.FirstName],

Looking good isn’t just about your latest launch or achievement — it’s about delivering a message to the world about what you’ve accomplished. With media reaching from print to web and mobile, there’s no time like the present to show yourself off to the public.

We want to help you stand out and put your best face forward.

With [Number of Years in PR] years under our belt, we’ve invented and reinvented how companies create relationships with the public. We hold contracts with major publications, influential blogs, and a team that’s worked in every facet of public relations. From social media marketing and magazine collaboration to special press coverage and print space, we’re here to shine a light on your growth and success.

Our friends in the media will soon become your friends in the media, and together, we’ll share your company’s message. Let us do the talking while you focus on your business. You’re in good hands.

Please see below for the full scope of our public relations proposal. We hope to hear from you soon.

Sincerely,
Signature
[Sender.FirstName][Sender.LastName]
[Sender.Company]
[Sender.Email]
[Sender.Phone]

Executive Summary

[Client.Company] is looking for media coverage, a public relations strategy, and execution for their upcoming [Reason for Press and PR Coverage].

During our time together, we’ll work to deliver key messages in your company's voice. We’ll aim for a completion date of [Completion Date] and can reassess our ongoing services at that time. We’ll also provide monthly updates on our progress and go over goals and milestones on the completion date.

With our extensive experience in [Reason for Press and PR Coverage], we’re looking forward to making this announcement a successful one.

The Proposal

PR strategy

For this campaign, our team will provide and execute a custom strategy for [Reason for Press and PR Coverage].

Our team will work directly with your marketing and social teams to craft a distinct message for print and online media, covering:

  • [Key Message1]
  • [Key Message2]
  • [Print Ad Placement and Timeline]
  • [Online Ad Placement and Timeline]

The goal is for potential customers to see your brand represented consistently across a multitude of channels. While a single advertisement may not grab the attention of your audience, consistent messaging will resonate with them.

We’ll also develop three (3) sprints for each stage of the announcement, with a heavy focus on local media and social reach. We’ll work with your marketing team to develop marketing materials (ebooks, landing pages, copywriting, website content, and guest blogs) that deliver a consistent message and voice.

Public Relations Campaigns

Example campaigns can be seen on our website at [Website]. Each campaign includes:

  • An outline of the client’s needs
  • An overview of our campaign execution
  • Examples of the media we created
  • The results we achieved for the client

By taking a multi-pronged approach to PR, we can hone in on a core message that engages your audience while reaching as many media outlets and readers as possible.

Timeline

Editorial Calendar

After we’ve assessed your media and PR needs, the next step is to place all of our PR efforts on an editorial calendar so that you can see how the campaign will unfold. This also gives our team a chance to tweak messaging to ensure that the timing works together effectively.

As we develop the editorial calendar, we consider other events in the community that may impact our campaign. Sometimes, we highlight those items on the calendar for reference.

Social and Media Campaigns

The campaign starts with teasing the announcement. Initial efforts are tailored to your core supporters and their interests. As the campaign proceeds, we work to engage new customers, too.

Traditional media resources — newspaper, magazine, television, radio, etc. — help us share your message across many channels. Social media resources — like Facebook, Twitter, Instagram, Snapchat, and TikTok — are designed to encourage current and potential customers to post your message to their followers.

Press Campaigns

These occur in three stages: pre-announcement, announcement, and post-announcement, as shown below. This is a breakdown of one segment of our editorial calendar.

MonthServiceMedia typesSuccess Metrics
OngoingSocial media coverage and targeted campaignsSocial, including relevant guest blogsShares, likes, social reach, website traffic
Month 1Pre-announcement press and market researchLocal newspapers, magazines, events# of additional press inquiries, website traffic
Month 2Announcement media coverageLocal and international press releases, PR Newswire, television spots (talk shows, morning shows, etc.) # of minutes on air, # of views on press releases, # of media inquiries, website traffic, increase in sales numbers during this time
PostAnnouncementOngoing media coverage, customer testimonialsLocal publications, media events# of additional press inquiries, # of views and reach of media coverage

About Us

[Sender.Company]

[Sender.Company] is a boutique public relations firm dedicated to our clients’ success, image, and reputation. In the last [Number of Years in PR] years, we’ve worked with individual clients and corporations. We’ve evolved our PR strategy to relay our clients’ expertise and leadership and take advantage of emerging, cutting-edge trends that reach the most relevant and widest audience possible.

Our Team

Each member of our team specializes in some niche of public relations, and those individual strengths bring a unique dynamic to our company and client relationships. Our PR specialists work in a collaborative atmosphere, where their differences allow them to devise a well-polished campaign for each client.

Below are the team members working on the project, their roles at [Sender.Company], and their backgrounds in social media, marketing, and public relations.

Our Team

[Team Member A]

Type Member A bio…

Our Team

[Team Member B]

Type Member B bio…

Services and Pricing

Services and Pricing

The following is a list of services we offer and their corresponding prices. We’re happy to tailor our specific plan and execution strategy to fit your needs.

  • Campaigns, including press releases, social media and media coverage
  • Damage control
  • Customer testimonials and reviews
  • Media success measurement and analysis
  • Photo selection and editing
  • Media coverage and relationships
  • Copywriting and copyediting
  • Media conference and press announcement event management and coverage
  • Campaign-specific social media
  • Blog publishing and website updates

Pricing

Select payment type: Payment Method

NamePriceQTYSubtotal
Hourly Rate$150.0040$6000.00
Retainer (non-refundable)$1000.001$1000.00
Press booking (airtime, commercials, printing costs, etc.) Subject to change based on current market rates. $3000.001$3000.00
Subtotal$10,000.00
Total$10,000.00

Terms and Conditions

The terms and conditions of this proposal are subject to change based on collaboration and discovery with [Client.Company] and [Sender.Company] and their mutual agreement therein.

By signing below, both parties indicate their acceptance of this proposal and entrance into a contractual agreement.

Acceptance

[Sender.Company]

Signature

MM / DD / YYYY

[Sender.FirstName][Sender.LastName]

[Client.Company]

Signature

MM / DD / YYYY

[Client.FirstName][Client.LastName]

PR (Public Relations) Proposal Template

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