Public Relations Proposal Template
Prepared by: [Sender.FirstName][Sender.LastName] [Sender.Company]
Prepared for: [Client.FirstName][Client.LastName] [Client.Company]
COVER LETTER
Dear [Client.Company],
Thank you for taking the time to discuss the challenges your company has faced and for considering [Sender.Company]’s help in addressing them. On behalf of [Sender.Company], we truly believe an effective public relations campaign can benefit the further growth of your business.
Simply put, a PR campaign is a series of planned activities that all have a specific purpose and are working toward the same goal for a business. PR campaigns always have a clear objective and usually have a fixed time frame to them. Depending on your objectives and goals for the campaign, the activities may differ, and no two campaigns are exactly the same.
It isn’t uncommon for businesses to turn to professionals to assist them with their campaigns. PR agencies can take a basic idea and turn it into a success. They have the creativity and flair to help your campaign make the required impact and also the professionalism and organizational skills to execute it seamlessly.
You can use effective public relations to communicate messages to larger audiences, boosting your brand awareness and promoting your brand’s value, and it goes without saying that all of this is essential to success.
We are very excited and look forward to working with you to create an amazing PR strategy that will help your brand overcome its challenges. If any questions arise, please feel free to personally reach out to me at [Sender.Email] or [Sender.Phone].
Best,
[Sender.FirstName][Sender.LastName]
[Sender.Title][Sender.Company]
EXECUTIVE SUMMARY
As requested by [Client.Company], the following public relations proposal has been devised in order to successfully promote and maintain a PR strategy for [Client.Company].
The Executive Summary contains an overall summary of the plan you will set forth below. It should therefore be completed last, and should be a concise yet striking introduction to the proposal.
SITUATION ANALYSIS
Following extensive research and analysis, the circumstances and situation affecting [Client.Company] appear to be as follows:
While [Client.Company] is a leader in market share of the (insert details) industry, it has been slowly losing its foothold. This can be attributed to new companies entering into the market. With the gap in your PR strategy we have noticed that newer companies are gaining this advantage, as they have greater visibility despite having a lesser product.
Furthermore, [Client.Company] relies too heavily on word of mouth marketing and already loyal customers — instead of gaining new ones through a better marketing strategy such as digital means or “out of the box” thinking. We see an opportunity for growth here with a good PR plan that can improve visibility.
[Client.Company] is an established brand in the market and has been in business for over (number of years) years. You have a superior product, and your operational systems have helped you grow and flourish to a point where the brand is seen to be synonymous in the industry with integrity and quality.
We believe an aggressive public relations strategy will help recapture the market share that you’ve lost and then some. We will do this by improving audience sizes and finding new opportunities for engagement across all relevant social media platforms.
The attitudes of consumers towards [Client.Company] indicate that (insert details).
Compared to leading competitors, [Client.Company] is performing strongly in the following areas (insert details).
Some of the weaknesses of [Client.Company] seem to be (insert details).
GOALS
In conjunction with [Client.Company], the following goals have been set forth with regard to public relations: