Market Research Presentation
Created by: [Sender.FirstName][Sender.LastName][Sender.Company]
Prepared for: [Client.FirstName][Client.LastName][Client.Company]
Objectives
SWOT Analysis
Market Analysis
Competitors
Market Segments
Market Trends
Customer Pains
Potential Pricing
Key Findings
Recommendations
01.
02.
03.
04.
05.
06.
07.
08.
09.
10.
Table of Contents
Objectives
01.
Objectives
01.
Market:
Evaluate the market potential and define growth points for your business.
Understand target customers and their pains to communicate your offer effectively.
Discover competitor strengths and weaknesses to create your unique selling proposition.
Customer:
Competitions:
SWOT Analysis
02.
02.
Strengths
List your internal pros e.g., money-back guarantee or niche expertise.
List opportunities to grow your business e.g., extend the product line or try another business model.
List your internal faults e.g., low technology performance or slow support.
Opportunities
Weaknesses
Threats
List factors that can damage your success or profitability e.g., industry leaders releasing the same product or government regulations.
SWOT Analysis
S
W
O
T
Market Analysis
03.
Market Analysis
02.
Market share:
Company A – %
Company B – %
Company C – %
Others – %
TAM $0.00
SAM $0.00
SOM $0.00
Market size:
Competitors
04.
04.
Competitors
Choose several most important criteria and analyze your competitors based on them.
| Feature/Factor 1 | Feature/Factor 1 | Price |
|---|---|---|---|
Competitor 1 | | | |
Competitor 2 | | | |
Competitor 3 | | | |
Competitor 4 | | | |
Competitor 5 | | | |
Competitor 6 | | | |
Competitor 7 | | | |
Market Segments
05.
G
D
P
B
Market Segments
05.
Geographic
Demographic
Psychographic
Behavioral
01.
02.
03.
04.
Market Trends
06.
Market Trends
06.
Market Trend
Market Trend
Market Trend
Market Trend
01.
02.
03.
04.
Customer Research
07.
07.
26
Female
Paris
PM
20k
Lorem ipsum
Age:
Customer Research
Define your ideal customer profile by filling in the key characteristics
Gender:
Location:
Job titles:
Income:
Pains:
Potential Pricing
08.
Market Analysis
02.
Price Tier 2
$0.00
$0.00
$0.00
Price Tier 3
Price Tier 1
Explain your price tire for a specific audience
Explain your price tire for a specific audience
Explain your price tire for a specific audience
Describe your pricing offers to give your prospects several options to choose.
Key Findings
09.
09.
Key Findings
List your key findings to summarise your market research.
| |
|---|---|
Your target market: | Finding |
Key drivers: | Finding |
The demand for your product: | Finding |
Potential price: | Finding |
Competition: | Finding |
Recommendations
10.
Reccomendations
10.
01.
List your recommendations that refer to the market you were analyzing.
02.
If your client has any specific questions in mind, get them answered here.
