Skip to main content
PandaDoc
TemplatesPresentations
Close

e-Sign with PandaDoc

PandaDoc
TemplatesPresentations
Close

Market Research Presentation

Created by: [Sender.FirstName][Sender.LastName][Sender.Company]​

Prepared for: [Client.FirstName][Client.LastName][Client.Company]​

Image 1
Image 2
Image 3
Image 4
Image 5

Objectives

SWOT Analysis

Market Analysis

Competitors

Market Segments

Market Trends

Customer Pains

Potential Pricing

Key Findings

Recommendations

01.

02.

03.

04.

05.

06.

07.

08.

09.

10.

Table of Contents

How to start your market research presentation?

Start your market research presentation outlining the goals of this document and the purpose of your marketing analysis. Focus on the major aspects like the Market State, Customer, and Competition. Outline what questions you can help your client or business owner get answered.

Image 6

Objectives

01.

Image 8
Image 7

Objectives

01.

Market:

Evaluate the market potential and define growth points for your business.

Image 9

Understand target customers and their pains to communicate your offer effectively.

Discover competitor strengths and weaknesses to create your unique selling proposition.

Image 10
Image 11
Image 12

Customer:

Competitions:

Image 13
Image 14
Image 15

How to present a SWOT analysis?

Include the SWOT slide in your market research presentation to show a quick landscape of your business. Fill in the SWOT template to describe your current business performance. List only key strengths and weaknesses that influence your revenue or your clients’ decision-making. Think of opportunities and threats as a field where you can potentially do better than now.

Image 16

SWOT Analysis

02.

Image 17
Image 26
Image 18

02.

Strengths

  • List your internal pros e.g., money-back guarantee or niche expertise.

  • List opportunities to grow your business e.g., extend the product line or try another business model.

​

  • List your internal faults e.g., low technology performance or slow support.

​

Opportunities

Weaknesses

Threats

  • List factors that can damage your success or profitability e.g., industry leaders releasing the same product or government regulations.

​

SWOT Analysis

S

W

O

T

How to present market analysis?

The most important data business owners and investors want to see to evaluate the market potential are market share and size. Organize your findings and present the numbers on the market size on a separate slide, including TAM, SAM, and SOM (Total Addressable Market, Serviceable Addressable Market, and Serviceable Obtainable Market).

Image 38

Market Analysis

03.

Image 29
Image 37
Image 28

Market Analysis

02.

Market share:

Company A – %

Company B – %

Company C – %

Others – %

TAM $0.00

SAM $0.00

SOM $0.00

Image 31
Image 33

Market size:

Image 39
Image 40
Image 41

Competitors

04.

04.

Competitors

Choose several most important criteria and analyze your competitors based on them.

​

Feature/Factor 1

Feature/Factor 1

Price

Competitor 1

​

​

​

Competitor 2

​

​

​

Competitor 3

​

​

​

Competitor 4

​

​

​

Competitor 5

​

​

​

Competitor 6

​

​

​

Competitor 7

​

​

​

Image 42
Image 43
Image 44
Image 45
Image 46
Image 47
Image 48
Image 49

Market Segments

05.

G

D

P

B

​

Image 50

Market Segments

05.

Geographic

Demographic

Psychographic

Behavioral

​

Image 51

01.

02.

03.

04.

How to present market trends?

Present the findings about your target market if it’s a growing, developing, or mature market. Share any facts that impact its current state, and help your customer decide on the market opportunity.

Image 52

Market Trends

06.

Image 53

Market Trends

06.

Market Trend

Market Trend

Market Trend

Market Trend

01.

02.

03.

04.

Image 54
Image 55

Customer Research

07.

Image 58

07.

26

Female

Paris

PM

20k

Lorem ipsum

Age:

Customer Research

Define your ideal customer profile by filling in the key characteristics

Image 59

Gender:

Location:

Job titles:

Income:

Pains:

Image 60

Potential Pricing

08.

Image 61
Image 63
Image 65
Image 64
Image 62
Image 67
Image 66

Market Analysis

02.

Price Tier 2

$0.00

$0.00

$0.00

Price Tier 3

Price Tier 1

Explain your price tire for a specific audience

Explain your price tire for a specific audience

Explain your price tire for a specific audience

Image 68
Image 69
Image 70

Describe your pricing offers to give your prospects several options to choose.

​

How to present market research findings?

Present your key market research findings by highlighting the main idea of each slide. Your findings should be concise and straightforward, and answer any specific information. Prioritize certain findings and showcase them as impactful statements.

Image 71

Key Findings

09.

09.

Key Findings

List your key findings to summarise your market research.

​

​

Your target market:

Finding

Key drivers:

Finding

The demand for your product:

Finding

Potential price:

Finding

Competition:

Finding

Image 72
Image 73
Image 74
Image 75
Image 76
Image 77

Recommendations

10.

Image 78
Image 80

Reccomendations

10.

01.

List your recommendations that refer to the market you were analyzing.

02.

If your client has any specific questions in mind, get them answered here.

available

e-Sign with PandaDoc

Market Research Presentation

Used 4,940 times

5 Rating (1 reviews)

AI BadgeAI assistant included

Create a comprehensive market research presentation with this free editable template.

Use this template — free
Use this template — free

Care to rate this template?

Your rating will help others.

Rate this template

Thanks for your rate!

Template preview

Related templates

market research
TOP 100

Market Research Proposal Template

Marketing Strategy Presentation

Marketing Strategy Presentation

Present your marketing strategy to your clients, management or team with this free editable presentation template.

Go to market Strategy Presentation

Go to market Strategy Presentation

Create a beautiful go-to-market (GTM) strategy presentation for your company using our free customizable template.

Marketing Pitch Deck

Marketing Pitch Deck

Pitch your digital marketing services with this free editable marketing deck template.

Useful resources

Featured Templates
Sales Proposals
NDA Agreements
Operating Agreements
Service Agreements
Sales Documents
Marketing Proposals
Rental and Lease Agreements
Quote Templates
Business Proposals
Agreement Templates
Purchase Agreements
Contract Templates

Market Research Presentation FAQ

  • Your market research should include the introductory slides, the body, and the ending. Explain your market research objectives or client’s goals on the first slides. Fill out your marketing assumptions and findings in our market research presentation template. Present your conclusions and recommendations at the end to outline the demand for the client’s product, the market opportunity, potential price tires, and the competitive landscape.

  • When writing your market research presentation, keep it short and to the point. Avoid extensive vocabulary and complex sentences that may confuse the reader. Our market research presentation template will help you organize your data and highlight your key ideas so your target audience will have all the information at hand and a glance.

  • Create structure in your market analysis presentation and manage your research findings using our presentation template. Put the most important market research slides, like market analysis, segmentation, and competition at the beginning of your presentation. Include your key highlights to explain to the audience why the presented data is relevant to the client’s use case. Make recommendations that can impact the client’s business.

  • Your market research presentation should include your Objectives, Market Analysis, Competition Overview, SWOT Analysis, and Customer Research, including the Segments, Demographics, GEO, and Pains. It’s a good practice to present your Recommendations and data analysis explanation to help the reader interpret your findings.

Market Research Presentation PandaDoc

Create a comprehensive market research presentation with this free editable template.

Disclaimer

Materials (e.g. templates, educational articles, blog posts and informational content), made available through PandaDoc, including via any integrations, connectors, extensions, plugins, or third-party AI platforms (e.g. ChatGPT, Claude, or similar tools) are for general information purposes only and are provided "as is." These materials do not constitute legal, regulatory, or compliance advice and should not be construed as such. It is your responsibility to ensure materials meet your specific legal requirements. Consult a qualified attorney licensed in your jurisdiction before relying on these materials. PandaDoc disclaims all warranties, express or implied, including fitness for a particular purpose or non-infringement.