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Market Research Presentation

Created by: [Sender.FirstName][Sender.LastName][Sender.Company]

Prepared for: [Client.FirstName][Client.LastName][Client.Company]

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Objectives

SWOT Analysis

Market Analysis

Competitors

Market Segments

Market Trends

Customer Pains

Potential Pricing

Key Findings

Recommendations

01.

02.

03.

04.

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06.

07.

08.

09.

10.

Table of Contents

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Objectives

01.

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Objectives

01.

Market:

Evaluate the market potential and define growth points for your business.

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Understand target customers and their pains to communicate your offer effectively.

Discover competitor strengths and weaknesses to create your unique selling proposition.

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Customer:

Competitions:

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SWOT Analysis

02.

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02.

Strengths

  • List your internal pros e.g., money-back guarantee or niche expertise.

  • List opportunities to grow your business e.g., extend the product line or try another business model.

  • List your internal faults e.g., low technology performance or slow support.

Opportunities

Weaknesses

Threats

  • List factors that can damage your success or profitability e.g., industry leaders releasing the same product or government regulations.

SWOT Analysis

S

W

O

T

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Market Analysis

03.

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Market Analysis

02.

Market share:

Company A – %

Company B – %

Company C – %

Others – %

TAM $0.00

SAM $0.00

SOM $0.00

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Market size:

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Competitors

04.

04.

Competitors

Choose several most important criteria and analyze your competitors based on them.

Feature/Factor 1

Feature/Factor 1

Price

Competitor 1

Competitor 2

Competitor 3

Competitor 4

Competitor 5

Competitor 6

Competitor 7

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Market Segments

05.

G

D

P

B

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Market Segments

05.

Geographic

Demographic

Psychographic

Behavioral

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01.

02.

03.

04.

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Market Trends

06.

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Market Trends

06.

Market Trend

Market Trend

Market Trend

Market Trend

01.

02.

03.

04.

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Customer Research

07.

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07.

26

Female

Paris

PM

20k

Lorem ipsum

Age:

Customer Research

Define your ideal customer profile by filling in the key characteristics

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Gender:

Location:

Job titles:

Income:

Pains:

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Potential Pricing

08.

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Market Analysis

02.

Price Tier 2

$0.00

$0.00

$0.00

Price Tier 3

Price Tier 1

Explain your price tire for a specific audience

Explain your price tire for a specific audience

Explain your price tire for a specific audience

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Describe your pricing offers to give your prospects several options to choose.

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Key Findings

09.

09.

Key Findings

List your key findings to summarise your market research.

Your target market:

Finding

Key drivers:

Finding

The demand for your product:

Finding

Potential price:

Finding

Competition:

Finding

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Recommendations

10.

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Reccomendations

10.

01.

List your recommendations that refer to the market you were analyzing.

02.

If your client has any specific questions in mind, get them answered here.

Market Research Presentation

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