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Mobile App Pitch Deck

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Prepared by: ​

​[Sender.FirstName][Sender.LastName][Sender.Company][Sender.Email]​

Looking to present your mobile app development services professionally? Utilize our Mobile App Development Proposal Template to outline your expertise, project scope, and pricing, impressing potential clients and securing new projects.

Table of Contents

01. Idea 02. Problem 03. App Solution 04. Evidence 05. App Features

06. Market Potential

07. App Business Model

08. GTM strategy

09. Financials

10. Thank You

MagicRead App

Augmented reality app for kids that turns dull reading into a fun adventure ​

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How to pitch your app idea?

The best way to pitch your app idea is to consider it from the investors’ standpoint. Write a one-sentence, plain and catchy explanation of what your project is all about. Highlight not just what your app does but which value it brings.

The Problem

65%

of kids aged 8-12 find reading boring

78%

of them would choose a gadget over reading a book

43%

of parents struggle to put their kids into reading*

*Children's reading engagement Report, 2021

App Solution

We use augmented reality to bring any creatures to life in any book.

Boost attention & productivity

Make reading fun

Enhance learning & memorizing

How do you pitch an app concept?

Pitch your app concept by telling your audience about the benefits of your app and how it works. Highlight the main ideas from your elevator pitch and present them on your app pitch deck. Make them look impactful and easily scanned. To practice app concept pitching, you may create several elevator pitches, clearly stating how your app helps people, who benefits from using it or which problem it solves.

Evidence

87%

65%

Of parents want their children to read more

Most of them find it hard and time-consuming to pick books that catch their fancy. Children abandon reading because they lose interest.

Of parents are ready to buy apps if they improve children learning

Most of them find it hard and time-consuming to pick books that catch their fancy. Children abandon reading because they lose interest.

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Augment Сharacters

App Features

Let children see an image come alive by pointing a device at it.

How do you present mobile app features?

Highlight two or three most important functions that make your app unique and most valuable. Add quality visuals to show how the feature works. List on a separate slide all additional functions for investors to have a complete idea of what’s included into your app.

Personalize your 3D animation

App Features

Choose your book topic to customize 3D animation and sound effects for a truly immersive experience.

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Other Features

Any device and tablet

20 animation themes to choose

6000+ objects and characters recognized

Badges and rewards to stimulate reading

How to present the market potential for your app?

Highlight one or two financial insights using industry research and reports to show the revenue potential of your app. Include the data about the Total Addressable Market (TAM), Serviceable addressable market (SAM), and Serviceable Obtainable Market (SOM) to reflect the targeted and actual revenue you can hit.

Over $250 yearly – Average parents’ spending on educational apps in US*

$24M

Total Addressable Market

$12M

Serviceable Addressable Market

$6M

Serviceable Obtainable Market

App Business Model

One-time purchase: $29/lifetime

  • All features and future updates

Subscription: $7/monthly

  • All features within the subscription period

Freemium + in-app purchases: $3/unit

  • Unlock new themes

  • Premium badges

  • Purchase your AR character

GTM Strategy

Marketing

MVP Launch

User Acquisition

• Landing page and SMM • Press kits • Video promos • Pitch to influencers

• Product sites (Product Hunt)

• Validate key features

• Gather feedback

• App store optimization

• Early signups

• Newsletter and Email marketing

• Paid marketing

How do you present app financials?

Present your app financials by stating the amount of money you seek to raise in total. Additionally, add the breakout of the funding including the costs for per-platform app development, app promotion and paid user acquisition budget.

Funding Requirements

$30k

MVP Developer Costs iOS

$20k

MVP Developer Costs Android

$20k

App Marketing

$10k

Paid Ads

Thank You

The Child's Reading Adventure Starts With A Book Story. MagicRead Helps Them See One.

​[Sender.FirstName][Sender.LastName]​

​[Sender.Company][Sender.Email]​

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FAQ

  • To prepare a successful app pitch deck, you need to clearly state your project idea viability. Use recognized market analytics sources like Statista, CB Insights or Wolfram Alpha to show the market potential. Conduct your own research and gather insights about the spending power of your audience. Craft a data-based and visually enticing app pitch deck that helps investors decide if the project is worth funding.

  • The length of a pitch deck may vary from 10 to 20 slides depending on your project complexity. Most mobile app pitch decks are short yet to-the-point presentations of 12 to 15 slides.

  • Your mobile app pitch deck should include your app’s description, key features, the market and financial projections and business model description. This information will help investors validate your app ideal. It’s also important that you include a problem-solving slide to share your mission and vision. Tell investors how your app will change the world for the better.

  • You can write a pitch deck for your app using our free app pitch deck template and substituting your own data in slides. Use a plain language in your pitch, as most people scan the slides rather than reading every sentence. Make sure to present one key piece of information on each slide.

  • The key things investors want to see in your app pitch deck are your value proposition, the market share, size and your app financial projections. These data help investors decide on the potential of your app project. Furthermore, your app pitch deck should present your app roadmap and go-to-market strategy that show you have a clear plan to take your idea to life.

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App Pitch Deck

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