Mobile App Pitch Deck

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Prepared by:

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Table of Contents

01. Idea 02. Problem 03. App Solution 04. Evidence 05. App Features

06. Market Potential

07. App Business Model

08. GTM strategy

09. Financials

10. Thank You

MagicRead App

Augmented reality app for kids that turns dull reading into a fun adventure

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The Problem

65%

of kids aged 8-12 find reading boring

78%

of them would choose a gadget over reading a book

43%

of parents struggle to put their kids into reading*

*Children's reading engagement Report, 2021

App Solution

We use augmented reality to bring any creatures to life in any book.

Boost attention & productivity

Make reading fun

Enhance learning & memorizing

Evidence

87%

65%

Of parents want their children to read more

Most of them find it hard and time-consuming to pick books that catch their fancy. Children abandon reading because they lose interest.

Of parents are ready to buy apps if they improve children learning

Most of them find it hard and time-consuming to pick books that catch their fancy. Children abandon reading because they lose interest.

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Augment Сharacters

App Features

Let children see an image come alive by pointing a device at it.

Personalize your 3D animation

App Features

Choose your book topic to customize 3D animation and sound effects for a truly immersive experience.

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Other Features

Any device and tablet

20 animation themes to choose

6000+ objects and characters recognized

Badges and rewards to stimulate reading

Over $250 yearly – Average parents’ spending on educational apps in US*

$24M

Total Addressable Market

$12M

Serviceable Addressable Market

$6M

Serviceable Obtainable Market

App Business Model

One-time purchase: $29/lifetime

  • All features and future updates

Subscription: $7/monthly

  • All features within the subscription period

Freemium + in-app purchases: $3/unit

  • Unlock new themes

  • Premium badges

  • Purchase your AR character

GTM Strategy

Marketing

MVP Launch

User Acquisition

• Landing page and SMM • Press kits • Video promos • Pitch to influencers

• Product sites (Product Hunt)

• Validate key features

• Gather feedback

• App store optimization

• Early signups

• Newsletter and Email marketing

• Paid marketing

Funding Requirements

$30k

MVP Developer Costs iOS

$20k

MVP Developer Costs Android

$20k

App Marketing

$10k

Paid Ads

Thank You

The Child's Reading Adventure Starts With A Book Story. MagicRead Helps Them See One.

[Sender.FirstName][Sender.LastName]

[Sender.Company][Sender.Email]

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