Mobile App Pitch Deck
Prepared by:
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Table of Contents
01. Idea 02. Problem 03. App Solution 04. Evidence 05. App Features
06. Market Potential
07. App Business Model
08. GTM strategy
09. Financials
10. Thank You
MagicRead App
Augmented reality app for kids that turns dull reading into a fun adventure
The Problem
65%
of kids aged 8-12 find reading boring
78%
of them would choose a gadget over reading a book
43%
of parents struggle to put their kids into reading*
*Children's reading engagement Report, 2021
App Solution
We use augmented reality to bring any creatures to life in any book.
Boost attention & productivity
Make reading fun
Enhance learning & memorizing
Evidence
87%
65%
Of parents want their children to read more
Most of them find it hard and time-consuming to pick books that catch their fancy. Children abandon reading because they lose interest.
Of parents are ready to buy apps if they improve children learning
Most of them find it hard and time-consuming to pick books that catch their fancy. Children abandon reading because they lose interest.
Augment Сharacters
App Features
Let children see an image come alive by pointing a device at it.
Personalize your 3D animation
App Features
Choose your book topic to customize 3D animation and sound effects for a truly immersive experience.
Other Features
Any device and tablet
20 animation themes to choose
6000+ objects and characters recognized
Badges and rewards to stimulate reading
Over $250 yearly – Average parents’ spending on educational apps in US*
$24M
Total Addressable Market
$12M
Serviceable Addressable Market
$6M
Serviceable Obtainable Market
App Business Model
One-time purchase: $29/lifetime
All features and future updates
Subscription: $7/monthly
All features within the subscription period
Freemium + in-app purchases: $3/unit
Unlock new themes
Premium badges
Purchase your AR character
GTM Strategy
Marketing
MVP Launch
User Acquisition
• Landing page and SMM • Press kits • Video promos • Pitch to influencers
• Product sites (Product Hunt)
• Validate key features
• Gather feedback
• App store optimization
• Early signups
• Newsletter and Email marketing
• Paid marketing
Funding Requirements
$30k
MVP Developer Costs iOS
$20k
MVP Developer Costs Android
$20k
App Marketing
$10k
Paid Ads
Thank You
The Child's Reading Adventure Starts With A Book Story. MagicRead Helps Them See One.
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