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  4. Mobile app Development Proposal Template


Mobile app Development Proposal Template

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Prepared by: ​[Sender.FirstName][Sender.LastName][Sender.Company][Sender.Phone][Sender.Email]

Mobile App Development Proposal Template

Prepared for:[Client.FirstName][Client.LastName][Client.Company][Client.Phone]​ ​[Client.Email]

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Table of contents

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  1. Greetings From [Sender.Company]

  2. We Develop Apps So You Don't Have To

  3. What To Expect

  4. Meet The Developers

  5. Client Testimonials

  6. Scope of Work

  7. Expenses

  8. Agreement Form

Greetings From [Sender.Company]

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Dear [Client.FirstName][Client.LastName],

I am pleased to introduce myself and my company, [Sender.Company]. We are excited to get to work on your new mobile app, and we want to make sure you’re satisfied with our proposal and have a full understanding of what to expect in this lengthy process. Creating a mobile app is exciting, and our expert team is fully capable of giving you something unique that will help grow your business.

The following proposal will set a project road map from start to finish. You will have a complete understanding of the process and completion timeline. If you have any questions or concerns, please contact me personally.


[Sender.FirstName][Sender.LastName][Sender.Company][Sender.Phone]​ ​[Sender.Email]

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We develop apps so you don’t have to

We are living in the age of connectivity, and that means more things are right at your fingertips — literally. With one press on the button, one swipe left or right, you can open up new worlds in a matter of seconds. We're talking about apps, those little icons on your mobile device.

But at [Sender.Company], we don't just talk about apps; we live and breathe apps. We have assembled a team of the best and brightest minds in software development, marketing, and leadership, giving our clients access to the most cutting-edge technology. You can rest assured you're in good hands, as we have years of experience in both Android and iOS app development.

Our goal is to create something you'll be proud of and one that helps your business. Apps can be transcendent, and they can also be colossal failures. That's why [Sender.Company] has developed a comprehensive approach to app development that takes guesswork out of the equation. We're ecstatic that you're considering doing business with us, so let's get started!

What to Expect

Mobile app development is a serious business. It takes time and patience to create something that works for you and free of bugs and other issues. Updates are required, but it's important to start with a sound foundation. At [Sender Company], we believe in a thorough approach that provides our clients with just as much engagement as they desire. While our entire team will be developing your app, we will assign a project lead who will be your main point of contact.

Cutting-edge Online Applications

We have years of experience creating dependable, responsive, and quick web applications. We are not sector-specific. We provide full-cycle services for software architecture, installation, and administration. Our organization coordinates the full creation of mobile app workflow, from conceptualization and basic principles to execution and continuous guidance, regardless of whether it's a consumer-focused app or a game-changing update to enhance your already existing website.

Research and Outreach

A large part of the work [Sender.Company] does is behind the scenes. There may be times when we don't communicate as frequently with [Client.Company], but that's only because we're intimately involved in the development phase. However, before any of that begins, we will solidify a checklist of everything you want in your new mobile app.

We will gather information about your company and how it works. We’ll figure out who your customers are and how we can attract more through your new app. Audience engagement, research, and branding are key in app development, and we will conduct focus groups to find out why people choose [Client.Company].


Like a website, an app needs a sitemap and wireframes. Think of this as the structural integrity of a skyscraper. [Client.Company] will have an important role in the design process, as it's important that you are getting what you want. Plus, it's better to work out issues at this stage than later down the road. Here are some highlights of this process:

  • Functionality and content

  • Wireframes, the structural core of your app

  • Branding and integration of existing digital platforms (e.g., web and email)

  • User Experience and User Interface (UX/UI) — essentially, how you interact with the app, what makes it easy to use and desirable, etc.


​We've come a long way at this point. You've put in a lot of work; now you can step aside and let us do the rest. This part of the process is laborious and time-consuming, so rest assured we’ll be hard at work even if you don't hear from us as frequently during this stage. But that's a good thing, as we've worked out all the kinks and come to an understanding about everything that will go into your new app. Once development is complete, [Client.Company] will need to go through the alpha and beta versions to provide feedback.

Testing and Launch

We're almost there. Your new mobile app is built and ready to launch. But before that happens, [Sender.Company] and [Client.Company] need to collaborate on a marketing strategy. After all, just because you invested all this time and money into your new app, it doesn't mean your target audience will know it exists unless we announce it properly to them.


[Sender.Company] estimates that it will take (Number) months to complete your new mobile app. Upon signing this agreement, we can begin immediately. Here's what to expect:




3-4 weeks


1-2 weeks


1 week

Meet the Developers

As a dynamic business with a strong foundation in technology, [Sender.Company] prioritizes operational efficiencies. All of our coworkers uniquely contribute to mobile app development using their wealth of knowledge and experience acquired working on a broad range of systems.

Meet the team that can’t wait to work with you:

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(Name of employee) assists clients in presenting their utmost crucial information to the appropriate audience at the appropriate time. They work with the belief that adding a strong "aesthetic layer" to your company can help you connect with your customers, larger stakeholders, and one another. Additionally, more engaged and productive people are better connected. Higher revenue, lower costs, and better compliance result from this.

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(Name of employee) believes that [Sender.Company] is a software-first organization. They have long held the opinion that humans need software that is easy to use and enhances productivity. They are aware that some people place greater value on selling hardware first and software as a sort of afterthought, but at [Sender.Company], we believe in the opposite.

Client Testimonials

(Client1.FirstName) (Client1.LastName)

(Client1.Role), (Client1.Company)

“We have collaborated with a lot of agencies all over the globe, but [Sender.Company] is without a doubt one of the greatest. Their attention is constantly trained on our target market. This indicates that they seriously analyzed our criteria and determined how to execute modifications based on our organizational plans, rather than simply and blindly following our orders. With expertise in innovation, sales, data, marketing plans, and marketing management, [Sender.Company] truly offers a 360-degree perspective.”

(Client2.FirstName) (Client2.LastName)

(Client2.Role), (Client2.Company)

“We've been collaborating together for a year, and [Sender.Company] has established itself as one of our key strategic allies by successfully executing over 20 contracts under time constraints. They have earned our Gold Level Partnership accreditation by consistently taking responsibility for their actions and always delivering. We are currently looking at new opportunities for cooperation that will help us to improve our connection and our software company further and further.”

(Client3.FirstName) (Client3.LastName)

(Client3.Role), (Client3.Company)

“For [Client.Company]'s private start-up initiative, [Sender.Company]’s prototype design and development bootcamp was highly beneficial. Our multinational team collaborated closely with [Sender.Company] to create an incredible model that won over our key senior management. We hope to continue dealing with [Sender.Company] for any new enterprise efforts since they were the first professionals to garner praise from all involved parties.”

Scope of Work

The project's growth in accordance with meeting the required specifications is scope of responsibility. We, at [Sender.Company], take this seriously. The development of imaginative designs and illustrations is covered within the scope of work defined in this proposal; the designer is free to suggest alternatives or come up with original ideas for the application.


We begin by comprehending the objectives of your company as well as the wants of your users. Afterward, we select the ideal mix of scripting languages, structures, and solutions to make your ideas come to life by utilizing our skills in modern mobile app design.


Making important choices while building an application, such as which elements to include and which framework to use, is crucial. We leverage our expertise to deliver ideal solutions that guarantee our software will truly benefit both your company and its consumers.

Permanent Improvement

We continue to work with you after the development phase to ensure that your web app runs well on all systems. We expand consumer engagement, client retention, and sales using innovative data analysis software to assist your expansion.


We want [Client.Company] to receive the utmost value from your investment in a new mobile app. This budget breakdown is based on the project outline described above. Please contact your project lead with any issues or questions before signing.





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One-third of the budget is due upon signing this agreement. The remaining balance must be paid within 30 days after the launch of the app.

ONGOING EXPENSES: [Sender.Company] charges a monthly rate of (Dollar.Amount) for hosting apps and providing necessary updates. Payments should be issued at the beginning of each month and received no later than the 15th of each month.


To avoid confidential information being revealed without authorization regarding the disclosure of specific proprietary and secret information, the parties agree to establish and abide by a confidentiality agreement. This may include, but is not limited to, signing NDAs.

In order to serve the sole and only interests of the disclosing party, the intended recipient must preserve and protect the private information in the utmost confidentiality.

By signing below, you agree to accept this proposal for mobile app development and any modifications already agreed upon within.





Mobile app Development Proposal Template

Used 9,319 times

4.2 Rating (13 reviews)

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