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MOBILE APP PRESENTATION

Created by:

​[Sender.FirstName][Sender.LastName][Sender.Company]​

Prepared for:

​[Client.FirstName][Client.LastName][Client.Company]​

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TABLE OF СONTENTS

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1.Cover slide 2.Your story 3.Mission and Vision 4.The Problem 5.App Solution 6.Value Proposition 8.Features 9.Market Size 10.Business Model 12.User Acquisition 13.Them vs Us 14.Competitive Landscape 15.Development Timeline 16.Team 17. Visionary slide

COVER SLIDE

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Add a cover slide for your mobile app presentation, ideally with the logo and/or interface of your minimum viable product.

How to start your app presentation?

The best way to start your app presentation is by detailing the problem you’re trying to solve and the positive impact that your app could have if development proceeds. Be sure to include any screenshots of your app if you have a prototype build.

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State the inspiration for your product and which problems you're trying to solve with your mobile app idea.

YOUR STORY

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MISSION & VISION

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Our Mission

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Our Vision

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Add details about your mission and vision for the mobile app to make the presentation more inspiring.

​

Lorem Ipsum is simply dummy text of the printing and typesetting industry. It has survived five centuries

Lorem Ipsum is simply dummy text of the printing and typesetting industry. It has survived five centuries

How to define user problems?

When defining user problems, think of the annoyance that first triggered you to think of a solution. Your app should focus on user problems that are worth solving, occur often, and that are cumbersome enough that people would pay for a solution.

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State the problem your mobile app would solve if developed and launched.

THE PROBLEM

Example problems:

  • Distraction-free collaboration is difficult on mobile devices

  • Budgeting apps are not intuitive to use

  • The average video conferencing experience has too much friction

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How to present your app solution?

When presenting your app solution, conciseness is key. If it can’t describe how it solves the problem in a single sentence, it will struggle to receive funding and make it to the development stage.

APP SOLUTION

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State the name of your app and add a one-sentence pitch for how it solves the problem you described in the previous slide.

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How to write a clear app value proposition?

When stating the value proposition, stick to the concise formula of [product] solves [problem] for [audience] by [solution].

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Add the value proposition of your mobile app

VALUE PROPOSITION

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FEATURES

Highlight the key features that will make your app valuable to users.

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Distraction-blocker

Intuitive budgeting interface

Frictionless meeting creation

MARKET SIZE

State the total addressable market (TAM) size of your mobile app. Criteria for determining market size:

​

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Total number of potential users

Total revenue they could generate (MRR or LTV)

Frictionless meeting creation

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00

00

00

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Specify the business model that your app will use to generate revenue.

BUSINESS MODEL

App revenue models:

  • Subscription-based, generating recurring revenue.

  • One-time purchase, generating a lump sum of revenue with each sale.

  • Annual editions, generating annual sales with each new version.

  • Pay-as-you-go, generating more revenue as customer teams scale up.

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USER ACQUISITION

State the user acquisition channels that your app will use to increase signups and grow revenue post-launch.

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Product-led content marketing

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Social media marketing

Paid advertising

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YouTube sponsorships

Affiliate programs/referral marketing

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THEM VS US

Highlight the advantages you have over competitors who already have a mobile app on the market.

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Example advantages:

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Our app is cheaper

Our app is easier to use

Our app has more features

Our app is better at solving the problem

All of the above

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COMPETITIVE LANDSCAPE

Highlight the advantages you have over competitors who already have a mobile app on the market.

Gamification

Interactive walkthroughs

Intuitive UI

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Increases user engagement with the app

Speeds up the onboarding and adoption process

Makes the app easier to use than existing solutions

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TIMELINE

List the initiatives required to develop and launch your app along with how long it would take in months.

Minimum viable product

2 months

Completion of beta testing

Launch

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4 months

8 months

TEAM

List your key team members and provide short bios detailing why each is valuable to the development of your app.

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Name Role

Name Role

Name Role

Name Role

Name Role

Name Role

How to end your mobile app presentation?

The best way to end your mobile app presentation is with an inspiring call-to-action (CTA) and your contact information. Be sure to include your email address, phone number, and website domain so interested parties can easily reach out.

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VISIONARY SLIDE

“Insert an inspiration quote, significant statistic, or a representation of what your app could look like in 1-2 years”

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Jane Smith, CEO

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Useful resources

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FAQ

  • Use a mobile app presentation template to ensure that all of the crucial details — what problem your app solves, how big the market is, and your inspiration for the project — are included in your presentation.

  • A mobile app presentation states the mission, vision, and value of your app idea. It states the problem your app could solve, the size of its target market, and how long it would take to develop the software.

  • Start by sharing the inspiration for the app, elaborate on how it would solve the problem, specify the size of its addressable market, and define its mechanism for generating revenue post-launch.

  • Your app presentation should include the problem it’s solving, key features, who it’s targeted towards, and how you’ll acquire users to generate revenue.

  • An effective mobile app presentation should concisely communicate the value that your app would provide while including all the core details needed for venture capitalists or angel investors to make a decision.

Mobile App Presentation PandaDoc

Promote your mobile app with this free app presentation template that you can customize in minutes.

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Mobile App Presentation

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