Prepared by: [Sender.FirstName][Sender.LastName] [Sender.Company][Sender.Email]
Business proposal presentation
Table of Contents
1. Cover Letter 2. Executive Summary 3. About Us 4. Services 5. Scope of Work 6. Challenges and Solutions 7. Objectives 8. Deliverables 9. Timeline 11. Why Us 12. Testimonials 13. Case Study 14. Contacts 15. Thank You
I am writing on behalf of [Sender.Company]. We are a company known for (describe services)…
We have been in this business for XX years and have worked with (client examples and reviews)…
It would be a pleasure to work with you on (describe project). Please do not hesitate to reach out anytime if you have any questions.
Thank you for your time and consideration!
DEAR MR/MS. [Client.LastName],
Best,
[Sender.FirstName][Sender.LastName] [Sender.Title] [Sender.Company]
Cover Letter
Executive Summary
State the main purpose of this proposal e.g. to explain how your company's services are the right solution for the prospective client's objective.
About Us
about us
Tell your prospective client about your company summed up in a short elevator pitch.
Founded in XXXX
XXX employees
Located in CITY, STATE
Award
Award
Award
Awarded
(list awards received)
X star average customer reviews
services
Outline the key services your company provides, especially as they relate to the proposed project, e.g. content writing, paid advertising, email marketing, etc.
SERVICE #1
SERVICE #2
SERVICE #3
Decription
Decription
Decription
Scope of Work
Explain the actions to be performed in the scope of work, including a brief description and the hours involved.
INITIATIVE
Description
Hours
Description
Description
Hours
Hours
1
2
3
INITIATIVE
INITIATIVE
Challenges and Solution
Outline the key services your company provides, especially as they relate to the proposed project, e.g. content writing, paid advertising, email marketing, etc.
CHALLENGE
Poorly structured website for SEO purposes.
SOLUTION
Perform on-page SEO restructuring
Poorly structured website for SEO purposes.
Poorly structured website for SEO purposes.
Poorly structured website for SEO purposes.
Perform on-page SEO restructuring
Perform on-page SEO restructuring
Perform on-page SEO restructuring
Objectives
State the key objectives that the client hopes to accomplish through this process e.g. generate leads, increase sales, improve search engine rankings, etc.
GENERATE LEADS
INCREASE SALES
IMPROVE SEARCH ENGINE RANKINGS
1
2
3
Deliverables
Summarize what you'll be delivering to the client through the process e.g. # of content pieces, a marketing campaign, graphics, etc
Nubmer of content pieces
Marketing campaign
Graphics
Description
Description
Description
Timeline
Lay out an overall timeline for the project's completion and identify certain milestones along the way e.g. delivery of raw video footage for review, finished product, etc.
STAGE 1
Briefly describe all the actions on this stage
STAGE 2
STAGE 3
STAGE 4
Briefly describe all the actions on this stage
Briefly describe all the actions on this stage
Briefly describe all the actions on this stage
Q1
Q2
Q3
Q4
Pricing
Share available pricing options or explain how projects are priced e.g. custom per individual project.
PACKAGE 1 $X,XXX
PACKAGE 2 $X,XXX
PACKAGE 3 $X,XXX
Includes…
Includes…
Includes…
why us
Sell your company in as few words as possible while highlighting some of the major reasons clients typically choose you.
Best reviewed provider in AREA
XX% cheaper on average than our competitors
Awards and certifications
Testimonials
Share some of the best testimonials you've received from other clients.
"I wouldn't go anywhere else to find a solution for my financial needs. (Company) was professional, a great value, and took the time to understand my situation."
"I wouldn't go anywhere else to find a solution for my financial needs. (Company) was professional, a great value, and took the time to understand my situation."
Name, Company
Name, Company
Rank a website for a group of targeted keywords
Increased rankings for XX keywords by an average of XX.
PROJECT
RESULTS
Case Study
Give an example of a real project that was similar to your prospective client's and how you were able to get a successful outcome.
Contacts
List some of the key contacts your client can follow up with about this proposal including their title and contact information.
Phone number
Email address
Post address
Thank You
Explain the actions to be performed in the scope of work, including a brief description and the hours involved.
“Don’t sit down and wait for the opportunities to come. Get up and make them.”
Madam C.J. Walker, the first female self-made millionaire
