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  4. iOS App Development Proposal Template


iOS App Development Proposal Template

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iOS App Proposal

Prepared by:[Sender.FirstName][Sender.LastName][Sender.Company]

Prepared for:[Client.FirstName][Client.LastName]​ ​[Client.Company]

Image 1



Goals and Introduction

Dear [Client.FirstName][Client.LastName],

We at [Sender.Company] thank you for the opportunity to develop your new iOS application. After meeting with you and discussing your company’s goals, we are confident our team of expert designers can build an app that will set you apart in the field of (Industry).

It is important for [Sender.Company] to give you a complete idea of what to expect in the development process. We all want to be on the same page, so we build something exciting and memorable that helps your business.

This proposal shows exactly how we will complete the project, what it will cost, and when we will complete the project. If you have any questions on this iOS app proposal, feel free to contact me directly.






Meet [Sender.Company]

At [Sender.Company], we are driven to make your business better. Our team consists of veteran application designers from all walks of life. We have former nonprofit workers, team leaders from some of the world’s most significant technology companies, and hungry youngsters ready to show the world the next big idea. We are a small team, meaning we know each other well.

[Sender.Company] would like to introduce the key members part of your application development:

(AppDeveloper.Name) – (Phrase)


(AppDeveloper.Name) – (Phrase)


We also know the importance of truly standing out in a world where tens of billions of app purchases are made annually. We will show you how we can help you take your company to the next level with an excellent app at the helm. We have worked on various iOS apps previously with all types of companies to develop the ideal app for their brand:

From Idea to App

Much goes into the development of any application, and one made specifically for iOS users requires a couple of extra steps. But that is why you hired us!

[Sender.Company] wants to ensure you know how every step of the process will unfold and in which parts you will be most needed or not needed. App development is a long process, so let us get started.

First Step

Apple requires application providers to create a Developer Account before they can work within the App Store. The process is relatively straightforward, but it is not precisely apparent. We have your back from verifying your company’s legal status to obtaining a D-U-N-S Number. We will guide you through the entire process, so there is no need to worry about getting confused or falling behind.

  • Verify the legal status of the company

  • Obtain D-U-N-S Number

  • (Activity)

A Single Path to Completion

We are experts at making these checklists and will spend significant time learning what you want to accomplish with your new iOS app. This stage also involves audience engagement and research on our part. Whatever your target audience, we need to know what they want from the app and how best to provide it. This section will focus on the pre-designing phase of the app and will include the following activities:

  • Initial meeting with the client

  • Hashing out details of the app design

  • Define the core concepts and features of the app

  • Research target audience and app usability

  • (Activity)

Sitemap and Content

This step is where [Sender.Company] determines what functions and types of content will be necessary. And if anything is missing, now is the time for both parties to speak up.

  • Create sitemap

  • Meet with client and explore app functionality

  • Present use case scenarios

  • (Activity)


Wireframes are the structural core of your app, in much the same way as a website. We must sit with you to create them so we know how to achieve your goals for your new app. While the app is far from complete at this stage, [Client.Company] will be able to see how it will work before the development phase.

  • Create wireframe

  • Review the wireframe

  • (Activity)

Market Concept

Your company is unique, but you already know that. It is your brand and [Sender.Company] wants to ensure your new iOS app does everything possible to promote and grow it. We will ensure your app brand is solid and memorable and integrates seamlessly with your existing company brand.

  • Design brand image in app

  • Create a cohesive design across digital media

  • (Activity)

UI and UX

[Client.Company] will have multiple outfits to choose from. We will listen to your requests and design two (2) to three (3) mockups of the user interface and a design that fits your brand image. We will provide an idea of each page design and create a cohesive design across all digital media to suit your vision.

  • Create mockups

  • Design app features and look

  • Receive client feedback

  • (Activities)


At this point in the process, you are probably exhausted and ready to get back to your actual work. Luckily, this stage of the development is when the client is least needed. We have done the leg work together, so it is now time to build your new iOS app.

  • Develop iOS app

  • (Activities)

Welcome to the App Store

This step is another Apple-specific process in app development. It might take seven (7) to 10 days for Apple to review the app, and we will handle anything Apple says about it. Once we have finalized the app according to the satisfaction of Apple and it is ready for distribution, we will notify [Client.Company].

  • Add app to the App Store

  • Complete App Store revisions

Ready, Set, Launch

It will entail a few weeks of planning and familiarizing [Client.Company] with the app and App Store. We will help you get to know your app, how to access all the features, troubleshoot client queries, and more. With [Client.Company]’s input, we will develop a strategy for marketing and promoting the app.

This promotion strategy will help you get a foothold in the industry and bring attention from customers to your iOS app. We will further teach you the App Store basics to prepare you for when you face any issues. And then we will let the world see something new and exciting!

  • Create promotional strategy

  • Educate [Client.Company] on the app and App Store

  • Launch app

Project Timeline

[Sender.Company] believes a good app takes time to build. We estimate needing four (4) to six (6) months to complete this project, barring unforeseen problems. We are prepared to start immediately upon agreement over this proposal. The following is a breakdown of how we will spend our time on your new iOS app.



Initial meetings, planning, App Store integration

1-2 weeks

Use case scenario, framework, content, blueprint

4-6 weeks

Wireframes, design, branding

2-3 weeks


Up to 8 weeks

Testing, preparation, launch

2-3 weeks


Based on the outline of work we provided, [Client.Company] can expect the following expenses related to the project. Please bring any questions or issues to our attention before signing this proposal.





Item 1

Description of first item




Item 2

Description of second item




Item 3

Description of third item




Once this proposal is signed, [Sender.Company] can begin work with a retainer fee of 1/3 the total project cost. [Client.Company] must make the remaining payment within 30 days of the launch of the new iOS app. Upon receiving our invoices, [Client.Company] can make the payment using the following methods: (Payment.Method), (Payment.Method), or (Payment.Method).

NOTE: Hosting your app is an ongoing service to be paid at the monthly rate of $(Amount). We must do this to ensure security, offer updates when needed, and respond to feedback from users and [Client.Company]. [Client.Company] must make payments at the beginning of each month and no later than the 5th of each month, or a late fee can apply or the suspension of any ongoing service we provide.


By signing below, you agree to accept this proposal for iOS app development and any modifications already agreed upon with [Sender.Company].







iOS App Proposal

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