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STARTUP PITCH DECK

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​[Sender.Company]​

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TABLE OF CONTENTS

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Problem

Mission

Solution

Technology

Target Market

Key Features

Competitors

Business Model

Marketing Plan

Financials

Milestones

Team

Thank you

​

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1

2

3

4

5

6

7

8

9

10

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13

How to write a problem statement for a startup?

A problem statement is a short and catchy message of the problem you intend to solve. Communicate it in simple language and give proof to show its importance. Approach your problem statement from different angles. Do you want to help people to save time, money, or resources? Does your startup aim to improve something and make an aspect of life easier? Explain your problem relevance to show your startup idea has the market fit.

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PROBLEM

N% of people struggle to overcome a problem

Insert here a short problem statement that you want to address with your startup and show why it matters

  • N hours takes people to achieve something

  • $N spent on something

Ex:

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1

How to present your startup idea?

Present your startup vision and mission that reflect how you want to solve the problem. It should relate to the idea of your business and explain whom exactly you want to help. Example: “Our mission is to make online shopping fun and convenient for digital customers.”

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Mission

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2

Write here an inspirational and straightforward message that reflects the reason for your startup's existence.

How to pitch your startup?

To prepare a convincing startup slide deck and pitch your idea successfully, you need to state the value that brings your solution or business. Think of your offering from the end customer’s standpoint. Highlight the benefits that the target audience will gain as a result of choosing you.

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Solution

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3

Increase in sales

30%

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Tell about your offer or solution, giving more details on how you will solve the mentioned problem.

70%

Better

Cut-down on returns

Customer engagement

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Solution

Tell about your offer or solution, giving more details on how you will solve the mentioned problem.

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3

Increase in sales

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30%

70%

Better

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Cut-down on returns

Customer engagement

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Technology

Describe the technology that stands behind your startup and explain how it benefits your solution

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4

FACE DETECTION & TRACKING

​

AUGMENTED REALITY (AR)

ARTIFICIAL INTELLIGENCE (AI)

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An interactive user experience that engages customers and inspires social sharing.

Recommend the best product based on the customer behavior or spending patterns

Describe the technology that stands behind your startup and explain how it benefits your solution

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Target Market

Describe your target market, stating its share, location, and spending power. Add information about its state, whether it’s a growing, developing, or new market.

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5

$20.4 mln

MARKET

SIZE:

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DEMO GRAPHICS:

male/female, 18-35 years, active social media users, appreciate fast check-out and money-back guarantee

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GEO:

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Europe, Asia-Pacific

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MARKET

STATE:

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New, growing

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Key features

List the key features or offer details that help investors understand how your business works.

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6

VIRTUAL TRY-ON

REALISTIC PRODUCT REPRESENTATION

PRODUCT RECOMMENDATION

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Let customers try on goods virtually or see how they fit their home.

See the life-like 3D products in real-time.

Let customers record and share images.

PHOTO/VIDEO

CAPTURE

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Let customers record and share images.

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COMPETITORS

Describe your target market, stating its share, location, and spending power. Add information about its state, whether it’s a growing, developing, or new market.

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COMPETITOR

PRICE

POSITIONING

NUMBER OF USERS

PLATFORMS

​ Competitor

​

​

​

​

​ Competitor 2

​

​

​

​

​ Competitor 3

​

​

​

​

​ Competitor 4

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​

​

​

​ Competitor 5

​

​

​

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​ Competitor 6

​

​

​

​

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Business model

Describe the technology that stands behind your startup and explain how it benefits your solution

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MODEL

TARGET CUSTOMERS

PRICING

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Business-to-business (B2B) solution licensing. White-label app purchasing.

Mid-size e-commerce brands and large enterprises.

Subscription-based on MAU (monthly active users) starting from $1000/month for 5,000 MAU per one platform (iOS/ Android)

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Marketing Plan

Describe how your business will generate revenue and who are your target customers.

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9

MARKETING

UPSALES

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Website launch

Content marketing (blog posts)

Paid advertising (Google Ads)

Brand promotion (Guest posting, listings)

Building an in-house sales team to process incoming leads

Outbound sales

Sales agency for lead generation

Added value features

Customer support

Email marketing

Special offers & discounts

​

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SALES

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Funding Requirements

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10

​

​

Development (iOS, Android):

$100,000

Marketing:

$20,000

Sales:

$20,000

Operational expenses:

$30,000

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Milestones

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Initial launch

1 MONTH

Assigning 5 first customers

Product Feature Scaling

Gaining Market Authority

4 MONTH

7 MONTH

11 MONTH

Releasing First Prototype, MVP

3 MONTH

First Revenue Development

5 MONTH

Assigning 30 customers

8 MONTH

Positive Cash Flow

12 MONTH

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Team

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CEO

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Name Surname

Name Surname

CTO

An entrepreneur with 10 years of experience in working out business strategies. MA in business administration. The founder of [Sender.Company] company and lead manager of (Name) project at [Sender.Company] company.

15-year experience developing technical strategies. BA in Computer Science. Previously worked as Lead Technical Manager at [Sender.Company] company

Add information about your startup team members and show their expertise.

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Thank You

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CONTACTS

​[Sender.Company]​

Add your startup's name, contact information and links to website or business profiles

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​[Sender.FirstName][Sender.LastName]​

​[Sender.Email][Sender.Phone] ​[Sender.Company]​

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Startup Pitch Deck FAQ

  • Build your startup pitch deck based on the data and insights you gather during the market and competitors’ research. Your problem statement and unique selling proposition should be backed by real data. Interview the focus groups and gather early user feedback. Show investors you understand the customer pains and plan to develop a viable solution that fits the market and will generate revenue.

  • Write your startup pitch deck, keeping it simple yet inspirational. Start with describing a specific problem your solution solves. Then explain how exactly it works and show how you will take your product to the market. Finish your pitch with the following steps you want your audience to take and provide your contact information, including emails, links to social profiles and websites.

  • Your startup pitch deck should include 10-15 slides. From the business perspective, tell about your Problem-Solving idea, Product/Offering description, Competitors, and Financial projections. On the human side, add information about your Team, Mission and Vision, and the Impact you aim to make. Fill in this pitch deck template for startups with your data to describe your idea for investment seek.

  • To structure a successful startup pitch deck, consider its 4 most important components: Contents, Design, Structure, and Data. Include relevant data-driven content that reflects your business idea and value. Structure your startup pitch deck to present information according to its importance. Start your pitch with the why and the what, and move to the how and the when. The design and visuals should support the content, not distract from it. Use this startup slide deck template to structure an impactful pitch of your own.

Startup Pitch Deck PandaDoc

Present your startup business and attract investments using this free startup pitch deck template.

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Startup Pitch Deck

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