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Startup Presentation

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Table Of Content

Executive Summary

About Us Mission Market Insights

Problem vs solution

Competitors Executive Summary

Target Market Market Opportunities

Objectives

What we Offer Revenue Model Customer Acquisition

Financial Projections Action Plan

How to write a startup presentation?

When you’re writing a startup presentation, focus on the story and keep it simple. You don’t have a historical business performance to rely on so you’ll also need to lean on market insights and a strong case for why your solution is better than what exists in the market now.

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Executive Summary

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  1. The first point

  2. The second point

  3. The third point & etc.

Briefly summarize the key points you'll be addressing through the rest of the presentation

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about us

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Give an overview of the specific things your audience should know about your company e.g. the management team's history and experience, proprietary formula or technology, etc.

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EMPLOYEES

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about us

5

Give an overview of the specific things your audience should know about your company e.g. the management team's history and experience, proprietary formula or technology, etc.

How to write your startup mission statement?

Think of the long-term problem you hope to solve, don’t make it too limiting, and keep it short and to the point. Someone should hear your mission statement and know exactly what your company does and possibly some of your values as well.

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mission

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Create a powerful mission statement that explains the purpose of your business in a few sentences or less.

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Market Insights

  1. The first insight

  2. The second insight

  3. The third insight & etc.

List some of the most relevant insights you've gathered from your market research

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Illustrate the problem that currently exists

Problem VS Solution

And illustrate how your business venture will solve existing problem

Problem

Solution

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competitors

Mention some of your primary competitors and the main factors that make them competitive with you, e.g. they offer a similar service or product, operate in the same geographical area, etc.

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​

You

competitor 1

Competitor 2

Competitor 3

CRITERIA 1

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CRITERIA 2

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Competitor's Advantage

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CRITERIA 3

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CRITERIA 4

Your Advantage

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CRITERIA 5

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CRITERIA 6

Your Advantage

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How to differentiate your startup from competitors?

It all starts by doing extensive market research to find out what your competition offers. Once you understand the competitive landscape, you can expose areas of the market that are being underserved or identify pain points that customers claim aren’t being addressed. This could be a differentiating factor for your startup to double down on.

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Executive Summary

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  1. Full refund policy

  2. Faster Delivery

  3. Additional product feature

    1. First feature

    2. Second Feature & etc.

Identify the biggest differentiators between your business and the competition

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target market

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  • Age

  • Gender

  • Income Bracket

  • Geographical location

Define your target market

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Market Opportunities

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  1. Geographical areas are not covered

  2. Demographics not being served well

  3. Needs not being addressed

Showcase some of the market opportunities that you've identified

How to set your startup business objectives?

Think about the big picture and what the main drivers would be for a positive outcome in the long term. Then, get specific as you write out your objectives so that there’s something concrete to target and accomplish. Make sure the objectives are realistic but not so simple that they almost don’t need to be mentioned in the first place.

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Objectives

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List objectives that your startup plans to accomplish

  1. Serve 1,000 customers

  2. Generate $1 million in revenue

  3. Hire 10 employees

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What we Offer

14

State what services or products you currently offer or will offer at some point in the future

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What we Offer

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State what services or products you currently offer or will offer at some point in the future

1. First Point

2. Second point

3. Third point

How to present a startup revenue model?

Since most startups have little to no revenue to start, it’s important to give a comprehensive explanation of where the revenue will eventually come from and what you reasonably project the business will generate in its first year of operation, the second year, etc.

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Revenue model

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Explain how the business will generate revenue along with specific goals and a timeline e.g. generate $10,000 in MRR by EOY, sell 1,000 subscriptions by month six of operation, etc.

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2023

2024

2025

2026

GOAL 1

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GOAL 2

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Important Step

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GOAL 3

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GOAL 4

Important Step

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Customer Aquisition

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Identify what methods the business will use to get customers e.g. paid advertising, influencer marketing, SEO, etc.

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Channel

Channel

Channel

Channel

ACTIVITY

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ACTIVITY

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Important Step

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ACTIVITY

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ACTIVITY

Important Step

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Financial Projections

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Show what you project the business will achieve in terms of revenue, EBITDA, net income, etc.

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Goal

Goal

Goal

Goal

INITIATIVE

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INITIATIVE

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Important Step

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INITIATIVE

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INITIATIVE

Important Step

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Action Plan

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List some of the actions and marketing initiatives your company will take to achieve its stated goals e.g. hire a marketing agency, launch social media campaigns, cold call, etc.

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Initiative

Initiative

Initiative

Initiative

GOAL 1

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GOAL 2

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Important Step

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GOAL 3

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GOAL 4

Important Step

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Useful resources

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FAQ

  • You can get a headstart by using a startup presentation template like this one that gives you a full presentation structure and clear instructions on what information to include. 

  • An effective startup presentation should include an overview of the startup’s game plan, background of the team, market research, competitive advantages, and financial projections, among other things. 

  • The best startup pitch presentations begin with a compelling story that captivates the audience and sets the stage for the rest of the presentation.

Startup Presentation PandaDoc

Use this startup pitch presentation template as a fast and easy way to create a compelling presentation that impresses your audience.

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Startup Presentation

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Reviewed by Anna Werigo

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Use this startup pitch presentation template as a fast and easy way to create a compelling presentation that impresses your audience.

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