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Consulting Pitch Deck

Created by:

​[Sender.FirstName][Sender.LastName][Sender.Company]​

Prepared for:

​[Client.FirstName][Client.LastName][Client.Company]​

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A consulting pitch deck is valuable for introducing your consulting agency to potential clients and showing them how your services can benefit them. Use this free consulting project plan template to build your pitch that converts by highlighting the strengths of your consulting business.

01 Problem To Address 02 Who We Are 03 Consulting Services 04 Project Scope 05 Budget 06 Results 07 Process & Deliverables 08 Pricing 09 References 10 Next Steps

Table of Contents

The best way to start your consulting pitch deck is to state the client’s problem you aim to address with your service. Highlight the major client’s pains you’ve discovered within your previous communication. Outline your suggested solution that may solve them.

Problems to Address

Your Challenges:

  • High bounce rate

  • Inactive audience on social networks

  • Advertising campaigns fail to bring results

Our Solution:

  • Audit of your brand positioning on the website, in customer сommunication, and media

Make sure that your consulting slide deck contains some background or history of your company. This must be concise and to the point but provide enough value for the client to want to work with you. Highlight your best achievements and services in this section as they relate to the consumer.

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Who We Are

Within 15 years, ABC Company has been helping brands and businesses to make informed decisions and achieve better results.

We've created a clear and efficient brand management strategy that empowers you with data about your business.

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60

10

50+

In-house consultants

Business domains

Happy customers

To pitch your consulting services successfully, clarify their scoping, stating what each service means for the client. For example, the Brand Strategy consulting service may sound vague. But if you list what it includes (positioning, communication strategy, or website review), your client will understand the results. You may present the service scope as statements or questions to answer. E.g. Is your brand positioning strong and value-based? How do you use it?

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Consulting Services

Brand Discovery

Brand Strategy

Market Research

Advertising & Marketing

Learn your powers and weaknesses to determine the most beneficial offerings.

  • Brand Audit

  • Brand Mapping

  • Strategic Planning

We help you improve your brand strategy to achieve better results.

  • Positioning & targeting

  • Naming, Key Messaging

  • Communications Strategy

Discover your markets, customers, and competitors to have a clear business strategy.

  • Market Analysis

  • Competitive Analysis

  • User Testing

Increase your sales and brand awareness using the right tools.

  • Advertising Campaign Development

  • Marketing Strategy Review

  • Marketing Planning

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When it comes to outlining the scope of your consulting project, specificity is critical. This way, your client will know what they’ll receive and what they’ll be paying for, which makes it easier for them to accept your offer.

Project Scope

Goals

  • Increase brand awareness by communicating the brand's values clearly and concisely across all channels.

  • Reduce bounce rate

  • Increase social media engagement

Scope of Work

  • Brand Positioning Analysis (the website, customer communication, and media)

  • Behavioral Analytics

  • Ad Campaigns Analysis and Planning

Resources

  • 1 Project Manager

  • 2 Senior Marketing Specialists

  • 1 Business Analyst

Providing a timeline is a crucial aspect of any consulting pitch. This way, Clients will understand how long your services will take, what happens at every step in the process and the impact that might have on the results.

Project Budget

Item

Cost

Project

​

Management

​

Delivery

​

Totall

​

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Timeline

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Exploration

Discovery

Strategy Development

Finalization

3 days

1 week

1 week

~3 days

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Process & Deliverables

Exploration

Discovery

Strategy Development

Finalization

  • Current state analysis

  • Brand pyramid report (brand idea, values, how, why, what)

  • Current state analysis

  • Brand mapping

  • In-depth website analytics

  • Opportunity & impact assessments

  • Communications strategy

  • Implementation strategy

  • Preliminary result evaluation

Pricing

Project Cost

Added Value Services

Item 1

Item 1

Item 2

Item 2

Item 3

Item 3

Item 4

Item 4

Item 5

Item 5

Item 6

Item 6

$ price

$ price

The best way to end your consulting pitch is to handle any possible objections that your prospect may have. Provide a list of references you have from your previous clients. List your portfolio taking into account the prospect’s domain or similar use cases you’ve already handled.

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References

ABC Company

Health & Lifestyle

Goal

Increase attention among locals and attract younger generation customers

Services

  • Creative advertising

  • Social media strategy

  • Website redesign

Testimonial

"Their service has helped us to learn our audience better and look at marketing from a different perspective."

CEO, ABC Company

Other Clients

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Your consulting pitch can also benefit from including one real case study when listing your references. A case study is a powerful story of how your business helped another company. It highlights the background, the processes, and the results to provide significant social proof of your services.

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Next Steps

Let’s bring transparency to your strategic decisions.

Contacts:

​[Sender.FirstName][Sender.LastName][Sender.Company]​

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FAQ: Consulting Pitch Deck

  • A consulting pitch deck helps you present your service offer to potential clients. This document is a part of the sales life cycle and should not be confused with cold service pitches. Rather, it’s a follow-up that goes after a preliminary company introduction where you already get information about the client’s problem and can make a grounded project proposal.

  • Presenting a consulting project plan is made easier if you use pitch deck consulting slides. These types of presentations quickly introduce the client to your business, it outlines the scope of work and goals, along with relevant information such as the cost and timeline. It also informs the client of what type of results and feedback they can expect. Using a consulting pitch is an excellent way to present your consulting firm in the best light possible and highlight how you can help other companies.

  • To create a compelling pitch deck for consulting services, you need to be very specific on your value and the problems you solve. Whether a first business introduction or a sales follow-up, your consulting pitch deck should include a short yet impactful summary of your company. The decision-making process may take months, so make sure the prospect remembers you. Highlight your competitive advantages, certifications, or other factors that would prove your expertise.

  • State your services and give a summary of the project. Include its timelines and clearly state the deliverables you offer. Finish your proposal pitch with relevant case studies, testimonials, or guarantees to overcome the client’s possible objections. Use our consulting pitch deck template to structure a compelling and persuasive consulting proposal for your agency.

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Consulting Pitch Deck

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Anna Werigo