Marketing Plan Presentation

Prepared by:

[Sender.FirstName][Sender.LastName][Sender.Email][Sender.Company]

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Table of Contents

01 Business Summary 02 Mission 03 Strategic Positioning 04 SWOT Analysis 05 Competitors 06 Buyer Personas 07 Market Strategy 08 Goals and KPIs

09 Tactical Marketing Plan 10 Timeline 11 Budget 12 Channels and Tools 13 Team 14 Assets 15 Thank You

Business Summary

Alliance Goods and Services is a full-service solutions provider for the specialty food industry. Alliance currently partners with 200 businesses in 24 states…

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Mission

Insert your company's mission here.

Strategic Positioning

Low-cost leader

Short description of the item

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Prestige Brand

Greatest Market Shareholder

Convenient Service Provider

Short description of the item

Short description of the item

Short description of the item

SWOT Analysis

Strengths

• Loyal customer base • Strength in current assets • Dedicated budget • Strong experience

Opportunities

Weaknesses

Threats

• New product coming to market • Increasing demand • Positive press coverage • Adjacent market availability

• Budget constraints • High turnover rate • Lack of departmental bandwidth • Absence of knowledge/experience

• Strong competition for new customers • Inflation • Low demand • Increasing cost of goods

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Competitors

Market Share

OrganicTraffic

Number of Retail Stores

Strengths

Weaknesses

Competitor 1

Competitor 2

Competitor 3

Competitor 4

Competitor 5

Competitor 6

Buyer Personas

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Age Gender Geographic location Income Personal interests Pain points

Age Gender Geographic location Income Personal interests Pain points

Age Gender Geographic location Income Personal interests Pain points

Market Strategy

4Ps

• Product (Product vs Service) • Price (Low cost vs Prestige) • Place (Brick and Mortar vs Online) • Promotion (Channels used to market to buyers)

Goals and KPIs

Goal:

Achieve a greater ranking on Google.

Goal:

Generate greater traffic to our website through Google Ads.

KPI:

Organic Search

KPI:

CTR (click-through rate)

Tactical Marketing Plan

Achieve a greater ranking on Google by November 2022 using SEO and content management software.

Goal:

Increase brand awareness on Social Media by December 2022 using influencer marketing and paid Social Media ads.

Goal:

Timeline

List dates for when objectives start and end in chronological order.

Jan

Feb

Mar

Apr

May

Jun

Objective Name

Objective Name

Objective Name

Objective Name

Objective Name

Objective Name

Budget

$15,000

$20,000

$25,000

Provide specifics on how much money will be spent on which objectives. ​

Ad spend

Public Relations

New software/technology acquisition

Channels and Tools

• Advertising • SEO • E-commerce • Social Media • Influencer marketing • WOMM (word of mouth marketing)

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Team

Explain who is on the marketing team including total team members, names, roles, and who will be responsible for executing specific activities.

Member Role

Member Role

Member Role

Member Role

Member Role

Member Role

Member Role

Member Role

Member Role

Member Role

Assets

Add all of your assets for the marketing plan ​

Technology

Software

Videos

Other

Content

Images

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Thank You

Briefly summarize the marketing plan presentation and thank your audience.

Marketing Plan

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