Marketing Plan Presentation
Prepared by:
[Sender.FirstName][Sender.LastName] [Sender.Email] [Sender.Company]
Table of Contents
01 Business Summary 02 Mission 03 Strategic Positioning 04 SWOT Analysis 05 Competitors 06 Buyer Personas 07 Market Strategy 08 Goals and KPIs
09 Tactical Marketing Plan 10 Timeline 11 Budget 12 Channels and Tools 13 Team 14 Assets 15 Thank You
Business Summary
Alliance Goods and Services is a full-service solutions provider for the specialty food industry. Alliance currently partners with 200 businesses in 24 states…
Mission
Insert your company's mission here.
Strategic Positioning
Low-cost leader
Short description of the item
Prestige Brand
Greatest Market Shareholder
Convenient Service Provider
Short description of the item
Short description of the item
Short description of the item
SWOT Analysis
Strengths
• Loyal customer base • Strength in current assets • Dedicated budget • Strong experience
Opportunities
Weaknesses
Threats
• New product coming to market • Increasing demand • Positive press coverage • Adjacent market availability
• Budget constraints • High turnover rate • Lack of departmental bandwidth • Absence of knowledge/experience
• Strong competition for new customers • Inflation • Low demand • Increasing cost of goods
Competitors
| Market Share | OrganicTraffic | Number of Retail Stores | Strengths | Weaknesses |
|---|---|---|---|---|---|
Competitor 1 | | | | | |
Competitor 2 | | | | | |
Competitor 3 | | | | | |
Competitor 4 | | | | | |
Competitor 5 | | | | | |
Competitor 6 | | | | | |
Buyer Personas
Age Gender Geographic location Income Personal interests Pain points
Age Gender Geographic location Income Personal interests Pain points
Age Gender Geographic location Income Personal interests Pain points
Market Strategy
4Ps
• Product (Product vs Service) • Price (Low cost vs Prestige) • Place (Brick and Mortar vs Online) • Promotion (Channels used to market to buyers)
Goals and KPIs
Goal:
Achieve a greater ranking on Google.
Goal:
Generate greater traffic to our website through Google Ads.
KPI:
Organic Search
KPI:
CTR (click-through rate)
Tactical Marketing Plan
Achieve a greater ranking on Google by November 2022 using SEO and content management software.
Goal:
Increase brand awareness on Social Media by December 2022 using influencer marketing and paid Social Media ads.
Goal:
Timeline
List dates for when objectives start and end in chronological order.
Jan
Feb
Mar
Apr
May
Jun
Objective Name
Objective Name
Objective Name
Objective Name
Objective Name
Objective Name
Budget
$15,000
$20,000
$25,000
Provide specifics on how much money will be spent on which objectives.
Ad spend
Public Relations
New software/technology acquisition
Channels and Tools
• Advertising • SEO • E-commerce • Social Media • Influencer marketing • WOMM (word of mouth marketing)
Team
Explain who is on the marketing team including total team members, names, roles, and who will be responsible for executing specific activities.
Member Role
Member Role
Member Role
Member Role
Member Role
Member Role
Member Role
Member Role
Member Role
Member Role
Assets
Add all of your assets for the marketing plan
Technology
Software
Videos
Other
Content
Images
Thank You
Briefly summarize the marketing plan presentation and thank your audience.
