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A marketing project plan is a roadmap that businesses use to monitor their strategy’s effectiveness. This plan outlines all the marketing goals and strategies across multiple teams. Use our free project marketing plan template to ensure that your teams organize, execute, and track their strategies.

Marketing Plan Presentation

Prepared by:

​[Sender.FirstName]​[Sender.LastName] ​[Sender.Email] ​[Sender.Company]​

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A marketing project plan is a roadmap that businesses use to monitor their strategy’s effectiveness. This plan outlines all the marketing goals and strategies across multiple teams. Use our free project marketing plan template to ensure that your teams organize, execute, and track their strategies.

Table of Contents

01 Business Summary 02 Mission 03 Strategic Positioning 04 SWOT Analysis 05 Competitors 06 Buyer Personas 07 Market Strategy 08 Goals and KPIs

09 Tactical Marketing Plan 10 Timeline 11 Budget 12 Channels and Tools 13 Team 14 Assets 15 Thank You

Your company’s mission in this presentation is related specifically to your marketing department. It also needs to cover your company’s overall mission so that all of your teams know precisely what you’re working towards.

Business Summary

Alliance Goods and Services is a full-service solutions provider for the specialty food industry. Alliance currently partners with 200 businesses in 24 states…

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Mission

Insert your company's mission here.

A strategic marketing position establishes how you want your company or product to be understood by target customers. In the strategic marketing position slide, identify your market position and how you want your target buyers to perceive the image of your company or brand.

Strategic Positioning

Low-cost leader

Short description of the item

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Prestige Brand

Greatest Market Shareholder

Convenient Service Provider

Short description of the item

Short description of the item

Short description of the item

The SWOT analysis gives a holistic view of your market position. A SWOT slide includes what your company excels at (strengths) and what the company can improve on (weaknesses). Opportunities should evaluate what future business opportunities your company can execute upon. Threats are examples of things to be aware of that could negatively affect your company.

SWOT Analysis

Strengths

• Loyal customer base • Strength in current assets • Dedicated budget • Strong experience

Opportunities

Weaknesses

Threats

• New product coming to market • Increasing demand • Positive press coverage • Adjacent market availability

• Budget constraints • High turnover rate • Lack of departmental bandwidth • Absence of knowledge/experience

• Strong competition for new customers • Inflation • Low demand • Increasing cost of goods

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In the competitors analysis slide, include how many competitors you have, a brief overview of who they are, and their strengths and weaknesses relative to your company.

Competitors

​

Market Share

OrganicTraffic

Number of Retail Stores

Strengths

Weaknesses

Competitor 1

​

​

​

​

​

Competitor 2

​

​

​

​

​

Competitor 3

​

​

​

​

​

Competitor 4

​

​

​

​

​

Competitor 5

​

​

​

​

​

Competitor 6

​

​

​

​

​

Buyer personas should reflect your ideal customers. This information should include age, sex, location, family size, general income, and any other unique identifiers to make connecting with your audience easier.

Buyer Personas

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Age Gender Geographic location Income Personal interests Pain points

Age Gender Geographic location Income Personal interests Pain points

Age Gender Geographic location Income Personal interests Pain points

The four Ps of marketing act as the pillars of your marketing strategy, helping you understand how to market your company/products to consumers.

Market Strategy

4Ps

• Product (Product vs Service) • Price (Low cost vs Prestige) • Place (Brick and Mortar vs Online) • Promotion (Channels used to market to buyers)

To ensure your goals are met, focus on creating SMART goals in the marketing goals slide. SMART stands for Specific, Measurable, Achievable, Relevant, and Time-Sensitive. KPIs can be the number of organic page views, social media traffic, email traffic, referral traffic, cost per lead, ROI, and more.

Goals and KPIs

Goal:

Achieve a greater ranking on Google.

Goal:

Generate greater traffic to our website through Google Ads.

KPI:

Organic Search

KPI:

CTR (click-through rate)

The marketing plan gives a high-level view of marketing activities. The tactical marketing plan includes specifics on how and what the marketing plan aims to achieve. Your tactical marketing plan presentation will need specifics on dates, channels, and tools that will be involved in executing the tactical marketing plan.

Tactical Marketing Plan

Achieve a greater ranking on Google by November 2022 using SEO and content management software.

Goal:

Increase brand awareness on Social Media by December 2022 using influencer marketing and paid Social Media ads.

Goal:

Your marketing plan presentation may also include any omissions that your teams need to be aware of. The omissions should clearly state what products, services, or channels aren’t being focused on in this particular strategy.

Timeline

List dates for when objectives start and end in chronological order.

Jan

Feb

Mar

Apr

May

Jun

Objective Name

Objective Name

Objective Name

Objective Name

Objective Name

Objective Name

Budget

$15,000

$20,000

$25,000

Provide specifics on how much money will be spent on which objectives. ​

Ad spend

Public Relations

New software/technology acquisition

Present channels and tools in your parking plan. Channels are the mediums in which you market to buyers, such as social media or print advertising. Tools include the resources used to deliver marketing, such as e-commerce or content management systems.

Channels and Tools

• Advertising • SEO • E-commerce • Social Media • Influencer marketing • WOMM (word of mouth marketing)

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Team

Explain who is on the marketing team including total team members, names, roles, and who will be responsible for executing specific activities.

Member Role

Member Role

Member Role

Member Role

Member Role

Member Role

Member Role

Member Role

Member Role

Member Role

The assets slide should include any copyrighted content your teams can use in their marketing efforts. This can be specific software or tools that are available, images or videos, promotional content, brand kits, and more.

Assets

Add all of your assets for the marketing plan ​

Technology

Software

Videos

Other

Content

Images

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Thank You

Briefly summarize the marketing plan presentation and thank your audience.

Useful resources

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FAQ: Marketing Plan FAQ

  • A marketing plan presentation template is an easy-to-use template that can be tailored for any company’s marketing plan. Add your company’s details to the template and you’ll have a custom marketing plan presentation. 

  • The easiest way to write a marketing plan presentation is by using a digital marketing project plan template as a base and customizing it to your needs. Using a template, you can ensure that it covers all the fields you need, and you can adapt and add to it to make it unique and relevant to your business.

  • When using a marketing plan presentation template, certain information must be included.Your marketing plan should cover the following sections:

    • State the mission of your business

    • Overview of the current market situation

    • Determine your KPIs

    • Budget or financial considerations

    • Identification of buyer personas

    • Content initiatives and strategies

    • Any omissions

    • Competition

    • Identify contributors and their responsibilities

  • Marketing plan slides should be no more than 20-25 slides.

  • The 7 elements of a marketing plan are

    1. product,

    2. price,

    3. promotion,

    4. place,

    5. packaging,

    6. positioning, and

    7. people. 

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Marketing Plan

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Present your marketing goals and strategies with this free marketing plan presentation template.

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