What is a sales and marketing proposal?

A sales and marketing proposal is a document that is created to tell prospective clients how the company plans to use marketing activities to drive sales. The proposal mentions strategies they will undertake to achieve the desired results (such as raising awareness) of products or services.

How do you write an introduction to a sales proposal?

An advertising sales proposal introduces itself with a personalized cover letter which outlines what will be included in the proposal. It also gives a general overview of the company (including their background and expertise), and mentions key team members.

What is sales advertising media?

Sales advertising media, also known as advertising media, refers to the channels advertising companies use to promote products/services. These include social media, banner ads, radio commercials, push notifications, SMS notifications, company events, etc.

Advertising Sales Proposal Template

Prepared for: [Client.FirstName][Client.LastName]

Client Introduction

Dear [Client.FirstName][Client.LastName],

We enjoyed talking to you at last week’s meeting. This proposal is following up and expanding on some of the things we discussed.

We’ve been in the advertising industry for number of years and have worked with companies like name of previous clients. We believe this puts us in a unique position to help you advertise your company’s products and services in the most effective way possible.

The attached marketing proposal outlines the services we’ll be providing [Client.Company].

Here is what’s included in the campaign proposal:

Your company’s goals and objectives;
The details of your advertising campaign;
How we plan to implement and monitor your campaign;
The total investment and payment timeline.

Please let us know if you have any questions about the advertising proposal. We are here to help!

Best Regards,

[Sender.FirstName][Sender.LastName]

[Sender.Company]

A Little Bit About Us

We are a 10-person advertising agency located in [Sender.StreetAddress]. We enjoy working closely with new clients and watching them succeed in their digital marketing efforts.

We've helped small businesses just like yours improve their ad campaigns, social media strategy, content marketing efforts, and overall marketing strategy.

Here are a few of the people you can expect to be working with.

Name of CEO

Introduction to CEO

Name of Account Representative

Introduction to Account Representative

Goals and Objectives

The goals of this advertising campaign are to market [Client.Company]’s products and services using name of channels. Here is an overview of our advertising strategy:

Come up with a list of target SEO keywords;
Create an ad campaign;
Track and monitor ongoing ad campaigns;
Follow up on the progress of your campaign;
Make adjustments as needed.

We’ve outlined the following methods for how we plan to help you meet your advertising goals.

SEO Keyword Research

Create an Ad Campaign

At the onset of your campaign, we’ll perform a full SEO audit. During this time, we’ll identify the keywords that will be the most impactful for [Client.Company]. This research will be conducted using Google Keyword Planner, Ahrefs, and Google Trends.

Once we know your target keywords and understand who your target audience is, we’ll create an ad campaign through Google AdWords and any agreed-upon social media channels. All of your content will be optimized for maximum exposure and ROI.

All keywords and content for the ad campaign will be approved be [Client.Company] first before we proceed.

Tracking and Monitoring Campaigns

Once your ad campaign is created and we have enough data, we will report this information to [Client.Company]. This will give you the best opportunity to identify key trends and act on this information. We will share any information that is relevant to your ad campaign including:

Cost per click
Click-through rates
Conversion rates

You can expect these updates at least monthly, though we may provide information sooner if we feel it’s needed.

Client Costs

We require a 50% deposit at the onset of the project. The remaining amount will be due upon completion.

[Client.Company] is free to cancel the project within two weeks of the start date. After that, a 50% kill fee will be required.

Any changes to the project must be made in writing and agreed to by both parties involved.

Name	Price	QTY	Subtotal
Item 1 Description of first item	$35.00	5	$175.00
Item 2 Description of second item	$55.00	1	$55.00
Item 3 Description of third item	$200.00	1	$200.00

Agreement

This states that a representative from [Sender.Company] and [Client.Company] have read, reviewed, and agreed to this Advertising Sales Agreement. The business proposal is considered legal and valid upon signing by both Parties.

[Sender.Company]

[Client.Company]

Signature

MM / DD / YYYY