Advertising Sales Proposal Template

Client Introduction

Dear [Client.FirstName][Client.LastName],

We enjoyed talking to you at last week’s meeting. This proposal is following up and expanding on some of the things we discussed.

We’ve been in the advertising industry for number of years and have worked with companies like name of previous clients. We believe this puts us in a unique position to help you advertise your company’s products and services in the most effective way possible.

The attached marketing proposal outlines the services we’ll be providing [Client.Company]. 

Here is what’s included in the campaign proposal:

• Your company’s goals and objectives;

• The details of your advertising campaign;

• How we plan to implement and monitor your campaign;

• The total investment and payment timeline.

Please let us know if you have any questions about the advertising proposal. We are here to help!

Best Regards,

​[Sender.FirstName][Sender.LastName]​

​[Sender.Company]​

A Little Bit About Us

We are a 10-person advertising agency located in [Sender.StreetAddress]. We enjoy working closely with new clients and watching them succeed in their digital marketing efforts.

We've helped small businesses just like yours improve their ad campaigns, social media strategy, content marketing efforts, and overall marketing strategy.

Here are a few of the people you can expect to be working with.

Goals and Objectives

The goals of this advertising campaign are to market [Client.Company]’s products and services using name of channels. Here is an overview of our advertising strategy:

• Come up with a list of target SEO keywords;

• Create an ad campaign;

• Track and monitor ongoing ad campaigns;

• Follow up on the progress of your campaign;

• Make adjustments as needed.

We’ve outlined the following methods for how we plan to help you meet your advertising goals.

All keywords and content for the ad campaign will be approved be [Client.Company] first before we proceed. 

Tracking and Monitoring Campaigns

Once your ad campaign is created and we have enough data, we will report this information to [Client.Company]. This will give you the best opportunity to identify key trends and act on this information. We will share any information that is relevant to your ad campaign including:

• Cost per click

• Click-through rates

• Conversion rates

You can expect these updates at least monthly, though we may provide information sooner if we feel it’s needed.​

Client Costs

We require a 50% deposit at the onset of the project. The remaining amount will be due upon completion.

​[Client.Company] is free to cancel the project within two weeks of the start date. After that, a 50% kill fee will be required.

Any changes to the project must be made in writing and agreed to by both parties involved. 

​

Agreement

This states that a representative from [Sender.Company] and [Client.Company] have read, reviewed, and agreed to this Advertising Sales Agreement. The business proposal is considered legal and valid upon signing by both Parties.